- Why BrokerCheck ranks for your name. BrokerCheck and the aggregators that republish it carry high domain authority and create indexed pages for the disclosures on every advisor and broker record. About This Service →
- Expungement is narrow and legal. Rule 2080 expungement runs through FINRA arbitration with a strict standard; a valid current disclosure generally cannot simply be deleted. The Process →
- Two layers: the record and the search results. Expunging or resolving a disclosure does not clear Google; cached BrokerCheck pages and aggregator copies keep ranking unless a separate de-indexing request is submitted. See the Comparison →
- Pay only after removal. Reputation Resolutions charges nothing upfront for removal work; our fee is collected only after removal is confirmed. Removal Criteria →
We Remove Outdated FINRA Records. You Pay AFTER A Record Is Removed.
FINRA record removal covers two distinct problems that get confused for one. The first is the disclosure itself on FINRA BrokerCheck, the public database that publishes customer complaints, U4 and U5 events, arbitrations, terminations, and regulatory actions for financial advisors and brokers. Removing a disclosure from the underlying CRD record generally requires expungement through a FINRA Rule 2080 arbitration, a legal proceeding with a narrow standard decided by arbitrators and confirmed by a court. A valid, current disclosure that accurately reflects what happened generally cannot simply be deleted.
The second problem is the search footprint, and it is where most of the day-to-day damage lives. Records that have already been expunged, withdrawn, or resolved frequently remain indexed by Google through cached BrokerCheck pages and third-party aggregators that scraped the data before it changed. These stale copies keep ranking for your name long after the underlying record is gone or corrected. Reputation Resolutions coordinates expungement where you are eligible, de-indexes outdated or already-expunged records from Google, and clears the aggregator republications. We assess which path applies to your specific disclosures before any work begins, and we are honest that a legitimate current regulatory record generally cannot be erased.
BrokerCheck is rarely the only source surfacing your disclosure. The same data is republished by the SEC IAPD system, state securities regulators, advisor directories, and people-search platforms that also expose personal contact information. Reputation Resolutions maps every site surfacing your disclosure at the start of every engagement so the full footprint is addressed, not just BrokerCheck.
No retainer. No upfront fee. Our fee is collected only after removal is confirmed. Google clearance included.







Why Our FINRA Removal Rate Is Higher Than the Industry Average
The single most common mistake we see is treating FINRA disclosures as one problem when they are two. People chase a Rule 2080 expungement for a disclosure that does not meet the standard and get nowhere, or they assume that expunging a record clears Google when the stale aggregator copies keep ranking untouched. Expungement is a legal arbitration with a narrow, arbitrator-decided standard; it is not a form you submit. De-indexing outdated and already-expunged copies is a separate discipline with its own rules at Google and at each aggregator. Knowing which lever applies to which disclosure, and in what order, is what separates a resolved footprint from wasted effort.
Reputation Resolutions has handled these cases since 2013. Across 5,000+ clients in 40+ countries, we have built a proprietary case database that maps which disclosures have a realistic expungement path, which aggregators respond to which removal grounds, and how Google's outdated content process behaves for BrokerCheck and its scrapers in practice. Every new FINRA engagement is cross-referenced against that database before we prepare a single document. What looks novel to a firm handling its first BrokerCheck matter looks like a pattern we have seen and resolved before.
Most firms offering FINRA removal operate through a broker model: they take the intake, forward a generic request or point you to a lawyer, and wait. If nothing moves, they shrug. Reputation Resolutions does not outsource the search-cleanup work. We coordinate the expungement arbitration with qualified securities counsel, prepare the de-indexing and correction requests ourselves, monitor each request, respond to supplemental information requests directly, and manage escalation if needed. You interact with one team that owns both layers, not a lawyer for the arbitration and a separate vendor for the search results.
“Most firms guess what will get removed. We already know, from 5,000+ clients we have served.”
How Reputation Resolutions Handles FINRA Record Removal
From free eligibility assessment to confirmed removal and Google clearance.
Two layers, one team.
Free Eligibility Assessment
No cost. No commitment.Before Reputation Resolutions accepts a FINRA case, we review your specific BrokerCheck record and CRD disclosures to determine what is realistically achievable. Some disclosures qualify for FINRA Rule 2080 expungement through arbitration. Others are already expunged or resolved but still surface in Google. We tell you honestly which path applies, and we do not promise to erase a valid current regulatory disclosure that a broker is not eligible to expunge.
Full Footprint Mapping
BrokerCheck is rarely the only source.BrokerCheck is the primary source, but the same disclosure data is routinely republished by the SEC IAPD, state securities regulators, and third-party aggregators such as AdvisorHub, BrokerCheck-scraping directories, FINRA arbitration award databases, and people-search platforms. Reputation Resolutions maps every site surfacing your disclosure at the start of every engagement so the full search footprint is addressed, not just BrokerCheck.
Expungement or De-Indexing Strategy
This step decides the outcome.Where a broker is eligible, we coordinate the Rule 2080 expungement arbitration with qualified securities counsel, including the FINRA Dispute Resolution filing and the court confirmation step. Where the record is already expunged, withdrawn, or resolved but still indexed, we prepare de-indexing and correction requests. Each path requires different documentation. We build the package that matches your specific facts rather than a generic form.
Filing and Follow-Through
Timelines vary by path.Expungement arbitrations run on FINRA's schedule and can take several months to a year through hearing and court confirmation. De-indexing and aggregator removals move faster. Reputation Resolutions manages the correspondence, tracks each request, and handles supplemental information requests directly so you are not chasing FINRA, the aggregators, or Google on your own.
What Can and Cannot Be Removed From FINRA
A valid, current regulatory disclosure that accurately reflects a finding, sanction, or unresolved matter against you generally cannot be erased from BrokerCheck, and a customer dispute that does not meet the FINRA Rule 2080 standard is unlikely to be expunged by the arbitrators. FINRA publishes this data to protect investors and has no obligation to delete records that accurately reflect what happened. Reputation Resolutions will tell you this honestly at intake rather than accept a case we cannot win. Where the primary disclosure has to stay, we are clear about that, and we focus on de-indexing outdated copies and suppressing aggregator republications where that is still achievable. If your situation changes, such as a later expungement or a withdrawn complaint, the analysis changes with it.
Why Expungement Got Harder in 2023, and Why Timing Matters
On October 16, 2023, FINRA implemented new rules under Regulatory Notice 23-12 that made customer-dispute expungement materially harder and, for the first time, time-limited. Understanding these rules is the difference between a realistic filing and money spent on a case that was never going to move.
The expungement window can close, and many valid disclosures never qualify at all. That is exactly why we give you an honest eligibility read before you spend anything on an arbitration, and why the de-indexing and suppression layer matters when expungement is off the table. Where a realistic Rule 2080 path exists, we coordinate the filing and hearing with qualified securities counsel. Where it does not, we clear the outdated copies that keep ranking and suppress the footprint that has to remain. Reputation Resolutions is not a law firm and does not file expungements or provide legal advice; we handle the search-visibility side and coordinate with your securities attorney on the arbitration itself.
Every Month That Record Stays Live Is an Opportunity You Will Not Get Back
Outdated BrokerCheck disclosures and aggregator copies do not lose search authority over time without intervention. They accumulate indexed signals every month they sit on page one for your name. Waiting does not help.
An outdated BrokerCheck disclosure frequently ranks above an advisor's firm profile, LinkedIn, and any other search result for their name.
It is not only prospective clients who look. Existing clients and referral partners running due diligence, recruiters and firms, compliance teams, state licensing and professional boards, investors, lenders, and even people you meet personally all search your name. A FINRA BrokerCheck disclosure near the top shapes their decision before any conversation happens.
The disclosure rarely tells the whole story. A disclosure that was expunged, withdrawn, settled without admission, or is decades old still reads as a red flag to anyone skimming a search result, and you almost never get the chance to explain the context behind it.
It gains search authority the longer it sits. These pages do not fade on their own. Every month it stays indexed, FINRA BrokerCheck and the sites republishing it accumulate more ranking signals and sink deeper into Google, which makes removal and suppression harder later, not easier.
AI answers now repeat it. ChatGPT, Google AI Overviews, Perplexity, and Gemini synthesize high-authority sources like FINRA BrokerCheck and its aggregators into direct answers about you. An indexed disclosure, even an expunged one, shapes what AI tells anyone who asks, not just what they find in the blue links.
FINRA Disclosures in 2026: The AI Search Dimension
BrokerCheck and the directories that scrape it have strong domain authority and maintain indexed pages for the disclosures on each advisor record. When someone searches your name in an AI tool in 2026, those tools draw from indexed BrokerCheck and aggregator pages and present the information as current, established fact, not as a disclosure that may have been withdrawn or expunged.
A prospective client using an AI tool receives a synthesized summary of who you are that may fold in a disclosure without attribution and without any indication that the complaint was resolved or the record already expunged. The AI presents it as background fact, not as a link the reader is choosing to investigate.
When a disclosure is expunged or the outdated URLs are cleared from Google's index, AI tools lose access to that content as a source. The record typically stops appearing in AI-generated summaries within days to weeks of confirmed Google clearance.
A disclosure cited by an AI tool as background fact is more damaging than a link the reader never clicked, especially when the record was already expunged. Clearing it at the source is the only reliable way to eliminate it from both.
Surfaces BrokerCheck and aggregator disclosures in name-search responses. Expungement plus Google clearance causes ChatGPT to stop citing the record as models refresh their indexed data.
Directly indexes BrokerCheck and aggregator pages and includes them in AI Overview summaries at the top of name-search results. Google clearance accelerates removal from AI Overviews simultaneously.
Cites live web sources in real-time search responses. A de-indexed or removed disclosure URL stops being surfaced as a source as soon as it returns access-restricted.
Draws from Google's indexed data. Google clearance, included in every engagement at no charge, addresses the Gemini citation pathway directly.
What a Real FINRA Removal Looks Like.
Anonymized. Details changed to protect client confidentiality.
Reputation Resolutions vs. Other FINRA Removal Services
Most ORM firms fill out a form and wait. Reputation Resolutions builds a documented case. Here is exactly how the approaches differ.
5.0 Rating. All client identities kept strictly confidential
Find Out If Your FINRA Record Qualifies for Removal.
We will give you an honest written assessment before you commit to anything.
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Get a FREE Case Audit
No retainer. No upfront fee. We will tell you what is achievable before you decide anything.
- A free audit to start, no cost and no obligation
- You pay only for results, never a retainer
- 5,000+ clients since 2013 across 40+ countries
- Confidential and senior-led from the first call
Frequently Asked Questions About FINRA Record Removal
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