Strategic PR & Branding That
Builds Authority.
Reputation Resolutions provides strategic PR, personal branding, executive branding, crisis communications, and content strategy designed to control what people find when they search your name. Results-based pricing on applicable services. A+ BBB rated since 2013. 5,000+ clients served.
of consumers are more likely to buy from a company with a strong brand presence online.
impressions needed before someone remembers your brand in search results.
of consumers will pay more for brands they recognize and trust.
of investors research founders online before taking a meeting.
Strategy by Anthony Will, Founder & CEO · 13+ years in ORM · 5,000+ clients- What this service does. Search-first PR, personal and executive branding, crisis communications, content, and media placements focused on what people find when they Google you. See our services →
- How you pay. Results-based pricing on applicable services; placements on high-authority sites that actually rank. Why choose us →
- Built for 2026. Optimized for both Google and AI search tools like ChatGPT, Perplexity, and Gemini. About our services →
About Our Services
Reputation-Focused PR That Changes What People Find When They Search for You
PR and branding for reputation management is the strategic process of building, shaping, and maintaining how individuals and businesses are perceived in Google search results, social media, and AI-powered search tools. Since 2013, Reputation Resolutions has helped thousands of clients take control of their online narrative.
Before anyone meets you, hires you, partners with you, or invests in you, they search your name. In 2026, that search happens on Google, LinkedIn, and increasingly through AI tools like ChatGPT and Perplexity. What they find in those first few seconds determines whether you get the meeting, the deal, or the opportunity.
Here is an uncomfortable truth about the PR industry: most traditional firms focus on media impressions and “share of voice.” Those metrics look good in quarterly reports, but they do not address the core issue that drives most people to seek PR help: what shows up when someone Googles your name. A feature in a major publication is valuable, but if it does not rank on page one for your name, its reputation impact is minimal. Reputation Resolutions built its PR practice around a different philosophy. We call it the Search-First PR Framework.
Every media pitch, every piece of content, every social media strategy is evaluated through one lens: will this improve what people find when they search for you? We prioritize placements on high-authority domains that rank well in Google. We structure content so AI tools can cite it. We optimize every digital asset for discoverability, not just visibility. In 2026, reputation is shaped by algorithms. Your PR strategy should reflect that reality.
A growing share of reputation-defining searches now never reach a list of blue links. Tools like ChatGPT, Google AI Overviews, Perplexity, and Gemini answer questions about you directly, often citing only a handful of sources. Reputation Resolutions structures your placements, profiles, and content so these systems can find, trust, and cite them, a discipline increasingly known as Generative Engine Optimization. Being the answer an AI gives about you is quickly becoming as important as ranking on the first page of Google.
We are also honest about what PR can and cannot promise. Editorial coverage in respected publications is earned, not bought, so no ethical firm can guarantee a specific placement in a specific outlet. What we do commit to is a disciplined process, real relationships with journalists and editors, and completed deliverables you approve before they go live. Any firm promising guaranteed features in named premium outlets is either selling advertorials or overstating what it actually controls.
If you have been burned by a PR firm that charged monthly retainers and delivered vague reports, you are not alone. Reputation Resolutions offers results-based pricing on applicable services, which means you pay for completed deliverables, not promises. Our A+ BBB rating, Forbes Council membership, and Inc. Magazine recognition reflect a consistent track record built over more than a decade.
No obligation. A senior strategist reviews your situation and gives you a straight answer.
Our Services
PR & Branding Services
Comprehensive brand building and public relations designed to improve what people find when they search for you.
Personal Branding
Reputation Resolutions builds personal brands for professionals, executives, and public figures. We create and optimize websites, social profiles, published content, and media placements so the first page of Google, and the answers AI tools give about you, tell your story on your terms.
Learn more →Executive Branding
Position C-suite leaders as recognized thought leaders. We secure byline articles, speaking engagements, podcast placements, and strategic LinkedIn content that builds credibility with boards, investors, and industry peers.
Learn more →Employer Branding
Attract top talent by shaping how candidates perceive your company. We optimize Glassdoor profiles, create employee spotlight content, and build a public narrative that makes your organization a destination workplace.
Learn more →Crisis Communications
When a negative story breaks, every hour matters. Our crisis team deploys within 24 hours with prepared holding statements, media response strategies, stakeholder communications, and long-term recovery plans.
Learn more →Press Release Distribution
Get your news published on major outlets including AP News, Reuters, Yahoo Finance, and 400+ industry-specific publications. Every release is written by our editorial team and optimized for search engine visibility.
Learn more →Content Strategy & Creation
We produce SEO-optimized blog posts, thought leadership articles, whitepapers, and case studies that build topical authority. Each piece is structured for Generative Engine Optimization, so it ranks in Google and gets cited as a source by AI tools like ChatGPT, Perplexity, and Google AI Overviews.
Learn more →Wikipedia Page Creation
Establish credibility with a professionally researched and written Wikipedia page. Our experienced editors understand notability guidelines, source requirements, and editorial standards to maximize approval rates.
Learn more →Our Process
The Search-First PR Framework: How We Build Your Brand
Search & AI Audit
We analyze what people actually find when they search your name across Google, social profiles, existing media coverage, and AI tools like ChatGPT and Perplexity. This shows exactly which results are helping you, which are hurting, and where the gaps and opportunities are.
Strategy
Based on the audit, we develop a PR and branding plan with specific deliverables, target publications, content themes, personal and executive branding priorities, and a realistic timeline. Every element is chosen for its ability to rank in search and get cited by AI, not just to generate impressions.
Execute
Our team creates content, pitches media, secures placements, optimizes your profiles and digital assets, and structures everything so AI tools can cite it. You receive progress updates and approve all content before it goes live. If a crisis breaks, the same team deploys within 24 hours.
Measure
Monthly reports track search rankings for your name, earned media placements, social growth, and visibility in AI-generated answers. We adjust strategy based on what the data shows is working, and we tell you honestly what a given tactic can and cannot move.
Why Choose Us
Why Work With Our Team
Industry recognition backed by client results, not marketing claims.
100% Results-Based
Reputation Resolutions pioneered the pay-for-results model in online reputation management. Payment is only due after each successful deliverable. There is no upfront cost to get started.
Proven Media Relationships
Our team has secured coverage in Forbes, Inc., Business Insider, Yahoo Finance, and hundreds of industry publications. These are earned placements built on a decade of cultivated journalist relationships, not pay-to-play advertorials.
Reputation-First Strategy
Unlike traditional PR firms that measure success in impressions, we measure success in search results. Every campaign is designed to improve what people find when they Google your name or your company.
Crisis-Ready 24/7
When reputation emergencies strike, our crisis team deploys within 24 hours with prepared messaging, media strategy, and stakeholder communications. We have managed hundreds of crises across industries since 2013.
Integrated Services
PR, content removal, review management, and AI reputation optimization under one roof. One team, one strategy, and no gaps between service providers.
Senior Leadership Involved
Unlike firms that hand you off to junior account coordinators, Reputation Resolutions' senior leadership is directly involved in campaign strategy, client communication, and quality assurance on every engagement.
Client Testimonials
5.0 Rating · All client identities kept strictly confidential
This company is honest, transparent, and genuinely invested in getting results. They told me exactly what was possible up front and delivered on every promise.
I would highly recommend this company to anyone dealing with a reputation problem. Professional, responsive, and the results spoke for themselves.
I’ve had bad experiences with other ORM firms that overpromised and underdelivered. Reputation Resolutions was the opposite: clear expectations and real results.
From the first call, I felt like they actually understood my situation and cared about fixing it. The process was smooth and the outcome exceeded my expectations.
Our company was attacked with fake reviews that were tanking our rating. They had them removed and helped us rebuild trust with authentic, positive reviews.
This company is honest, transparent, and genuinely invested in getting results. They told me exactly what was possible up front and delivered on every promise.
I would highly recommend this company to anyone dealing with a reputation problem. Professional, responsive, and the results spoke for themselves.
I’ve had bad experiences with other ORM firms that overpromised and underdelivered. Reputation Resolutions was the opposite: clear expectations and real results.
From the first call, I felt like they actually understood my situation and cared about fixing it. The process was smooth and the outcome exceeded my expectations.
Our company was attacked with fake reviews that were tanking our rating. They had them removed and helped us rebuild trust with authentic, positive reviews.
FAQ
PR & Branding: Frequently Asked Questions
It is the proactive side of reputation: earning legitimate press coverage, building authoritative profiles and content, and shaping the story that ranks when someone searches your name or brand. Rather than only reacting to negative content, we create positive, credible material designed to rank in Google and to be cited by AI answer engines, so the first impression people get is one you control.
Removal and suppression deal with existing negative content. PR and branding builds the positive assets that make suppression work and that stand on their own regardless of whether anything negative exists. In practice the two work together: strong branded content is exactly what out-ranks a lingering negative result. But branding is also valuable purely to establish authority before any problem appears.
For our guaranteed-placement program, yes: if we do not secure the agreed placement, you do not pay for it. Not every campaign is structured that way, and outlets that do not accept contributed or sponsored content cannot be guaranteed. We are explicit about which publications are guaranteed and which are pitched on merit, so you always know what you are paying for.
Yes. We place in real outlets with real editorial or contributor programs, and we disclose exactly which publications a campaign targets. We do not use fake news sites or private-blog networks, which damage credibility, get flagged, and can hurt your search profile rather than help it.
New authoritative content usually begins gaining visibility within 60 to 90 days, with continued improvement over the months after as it earns links and engagement. Ranking above an entrenched negative result on page one takes longer than ranking in open space, and we give you a realistic timeline for your specific search landscape rather than a one-size promise.
Executive branding positions a leader in the context of their company and industry, supporting business goals, investor confidence, and recruiting. Personal branding is broader and centers on the individual's own identity and search results across their whole public life. They overlap, and we scope which emphasis fits your goals during the consultation.
By what actually shows up when people look you up: the composition of your first two pages of Google results, the placements secured, the keywords your branded content ranks for, and how AI answer engines describe you. We report against those concrete markers, not vanity metrics that do not change how you are perceived.
Campaigns are scoped as defined engagements with specific deliverables and, where applicable, our guaranteed-placement structure. You receive a clear breakdown of what is included and what each component costs before anything begins, with no open-ended retainers you cannot see the value of.
Still not sure if your situation qualifies?
Get a straight answer from a senior specialist in one call: free, confidential, and you'll know exactly where you stand before you decide anything.
Your reputation should open doors, not close them.
Schedule your free consultation today. We will audit your current online presence, identify opportunities, and show you exactly how to build a brand that earns trust and drives results.