Protect and Build: Exchanges, Protocols, Wallets, Infrastructure & Web3 Founders
Reputation Managementfor Crypto and Web3 Companies: Protect and Build
In crypto, trust is the product, and one fake scam alert can sit next to your best coverage. We run both halves as one plan: guaranteed featured articles on named outlets, including household-name sites, paid only after publication, with every piece optimized to rank in Google and be cited by AI search, and removal of the impersonators, cloned sites, and fabricated accusations that undercut it. Organic and earned media, accurate profiles, and monitoring of Google results and AI answers keep what people find when they ask if you are legitimate working in your favor.
Defend. Build. Monitor.







- Defend what is false or fake. Fake scam alerts with no evidence, impersonator accounts, cloned sites, fake reviews, and provably false statements can often come down. Accurate reporting of a hack, lawsuit, or regulator action cannot, and we say so before you commit. Defend and build →
- Build what holds. Guaranteed featured articles on named outlets, organic and earned media, accurate profiles, and the sources AI reads give people something real to find when they ask if you are legitimate. Every piece is optimized to rank in Google and be cited by AI search. Two jobs, one plan →
- Know what we refuse. We never write price or return language, promote unregistered offerings, broker influencer promotion, or post fake reviews and seeded comments. How it works →
What is crypto reputation management?
The short answer
Crypto reputation management is the combined work of defending and building a crypto or Web3 company's name. The defensive side removes what should not be online, such as fake scam alerts with no evidence, impersonator accounts, cloned websites, fake or competitor reviews, doxxing, and articles with provably false statements, and corrects inaccurate profiles through the official request forms of listing sites. The proactive side builds what people find instead: guaranteed featured articles on named outlets, organic and earned media and founder bylines, an accurate presence in the sources search engines and AI assistants read, and monitoring of Google results and AI answers for the next accusation. It differs from PR because a placement alone does not stop a scam thread from ranking beside it, and it differs from community management because it works on what the open web and AI assistants say about you, not only your own channels. Done honestly it never hides a hack, a lawsuit, or a regulator action. It removes what is wrong and makes sure the accurate, current picture is the one that is found.
How we protect and build a crypto reputation
The mistake most vendors make is selling one half of the job. A PR-only agency lands coverage while a fake scam alert or an impersonator keeps ranking beside it. A defense-only vendor clears a thread and leaves a vacuum that Google fills with whatever ranks next. Neither protects a crypto brand, because defense without building leaves nothing strong to take the slot, and building without defense gets undermined by the first bad result. In this market, where the question people type is whether you are a scam, that gap decides deals, listings, and partnerships.
We start with a free assessment of everything that surrounds your name: Google results and search suggestions, the Reddit and X pages that rank in Google, Trustpilot, listing-site profiles, scam-alert lists and clone domains, and what ChatGPT, Perplexity, Gemini, and Google AI Overviews say when asked if you are legitimate. We sort each item into what should come down, what is inaccurate and should be corrected, and what is accurate and should be answered or outranked. Then we run both tracks at once. On the defensive track we pursue removal under platform rules, DMCA, and law, and removal is billed only after it is confirmed. On the proactive track we build guaranteed featured articles on named outlets, which you pay for only after they are published, place organic and earned media and founder bylines, keep profiles accurate through official channels, and monitor so the next accusation is caught early.
We are direct about the limits. We guarantee publication of an approved featured article on a named outlet, or on an outlet of the same tier, within a window agreed in writing after you approve the copy, and you pay for it only after it is published. If it is not published in the window, you owe nothing for that placement and can choose a replacement. Sponsored articles are labeled the way each outlet labels partner or sponsored content. Every piece is optimized to rank in Google and be cited by AI search. We do not guarantee rankings, traffic, price, sentiment, listings, or what an AI assistant says. We cannot remove accurate reporting of a hack, a lawsuit, or a regulator action, and we do not write price or return language or promote an offering that lacks the registration or authorization it needs.
Two Jobs, One Plan
Why a crypto brand needs defense and offense
People ask if you are a scam
Before a user, partner, exchange, or investor engages, they search your name plus words like scam or legit. What ranks and what AI assistants answer in that moment shapes the decision, whatever your product's merits.
Anyone can post an accusation
A fake scam alert, a cloned site, or an impersonator account costs almost nothing to publish and can rank for your name. Without monitoring you often learn about it from a customer, after it has spread.
Defense alone leaves a vacuum
Removing a fake alert clears a slot, and Google fills it with whatever ranks next. If nothing strong and accurate is waiting, the replacement can be worse. Building what you own is what makes defense hold.
PR alone gets undercut
A featured article does not stop a scam thread from ranking beside it. Protection is what keeps coverage from being drowned out by the first hostile result.
Regulation shapes what you can say
Promoting a crypto asset is regulated. In the United States the SEC requires disclosure when someone is paid to promote a crypto asset security, and the UK and EU have their own rules on financial promotions and marketing communications. A reputation program has to be built inside those lines, which is why we write about companies and milestones, never price or returns.
AI answers repeat old accusations
Assistants summarize what ranks and what is authoritative, so they can repeat a years-old rug-pull rumor as fact. Fixing the sources behind the answer is the only lever, and it takes sustained work.
Defend and Build
The reactive work and the proactive work
Defend: fake scam alerts and defamation
Posts, pages, and articles that call you a scam with no supporting evidence, or that contain provably false statements of fact, taken up with the platform or publisher. Removal is billed only after it is confirmed. Accurate reporting is not removable.
Defend: impersonators and cloned sites
Fake accounts posing as your team, lookalike domains, and cloned websites, pursued under platform impersonation rules, DMCA, and abuse channels, with removal billed only after it is confirmed.
Defend: Reddit and forum threads
Threads and posts that break a platform's rules, such as doxxing, harassment, or coordinated false claims, plus a monitored, honest response where a thread is fair criticism that cannot come down.
Defend: fake and competitor reviews
Reviews that break Trustpilot's guidelines, such as fake, competitor, or non-customer reviews, flagged with evidence. Disagreeing with a rating is not a valid ground, and we say so.
Defend: scam in search suggestions
Search suggestions that attach accusations to a named founder can fit Google's removable categories where there is no well-established supporting evidence. Suggestions about a company are harder, and we tell you which you have.
Build: guaranteed featured articles
A featured article about your company, reviewed by you, published on a named outlet or tier, from crypto-native trade media to household-name national and business sites, within an agreed window. You pay only after it is published, and if it is not, you owe nothing for it. Sponsored articles are labeled the way each outlet labels them. Organic and earned coverage is placed on merit alongside it.
Build: press release distribution
Press release writing and distribution to named outlets or tiers, checked for price, return, and offering language, with the same publication guarantee: you pay only after it runs.
Build: Knowledge Panel and Wikipedia assessment
We claim and correct a Google Knowledge Panel where one exists, and where none does our service is no panel, no fee. We assess Wikipedia eligibility honestly: paid placements and press releases do not count toward notability.
Build: accurate profiles and review programs
Keeping listing-site pages accurate through their official request forms, and Trustpilot invitations that go to every customer, never only the happy ones. No promise of listings, rankings, or changes.
Build: monitoring and early warning
Human-reviewed monitoring of Google search results and suggestions and of what AI assistants say about you, including the Reddit, X, review, and listing pages that rank for your name, so you hear about the next accusation early.
Build: what AI assistants say about you
Auditing what ChatGPT, Perplexity, and Gemini answer to whether you are legitimate, then working on the sources behind the answers. No one controls an AI answer directly, and we do not promise one.
Build: crisis communications
A playbook and live response for hacks, exploits, depegs, delistings, regulator inquiries, and founder doxxing: holding statements, post-mortem structure, and press handling, coordinated with your counsel.
How It Works
From first assessment to a reputation that holds
- 01
Free assessment and screen
See the whole picture.We map everything that surrounds your name, including Google results and search suggestions, review and listing profiles, clone domains, and AI answers, and sort it into removable, correctable, and has-to-be-outranked. We also check that the engagement is lawful where it is directed: a named legal entity and team. No cost. No commitment.
- 02
Stop the damage
Defend first.We pursue removal for fake scam alerts, impersonators, cloned sites, fake reviews, and provably false content, and request corrections where listings are inaccurate. Removal is billed only after it is confirmed.
- 03
Build the foundation
Own the answer.We keep profiles accurate through official channels, build the owned pages and sources that answer whether you are legitimate, and set up fair review programs.
- 04
Earn and place coverage
Clear on what is paid.We secure guaranteed featured articles on agreed outlets, paid only after publication, and place organic and earned media and founder bylines, none of it containing price, return, or offering language. We tell you which opportunities are sponsored and which are organic and earned.
- 05
Monitor and respond
Hold the gains.We watch the public channels we scoped with you and respond early, with a written escalation path, before an accusation takes hold.
Free to find out where you stand.
Get a free look at what Google, social platforms, and AI assistants show when someone asks if your project is legitimate, with no obligation.
Honest Timelines
Honest timelines
Timelines depend on the platform, the publisher, and how entrenched a result is. These are typical ranges, not promises.
Depends on the platform or host and how clearly the content breaks its rules or copies yours.
Depends on the publisher and the evidence. A scam accusation with no support is more actionable than one backed by a real incident.
The publication window is set in writing after you approve final copy. You pay only after publication, and you owe nothing for it if the window is missed.
Earned coverage and authority take sustained work, and entrenched results take longer.
Accusations, clones, and AI answers change continuously, so monitoring is maintained, not one-time.
AI Search & LLMs
What ChatGPT & Google AI Overviews say about your project
More people now read an AI answer before they ever click a result. For your project, that answer is the new first impression. If it repeats an old complaint, a false claim, or a competitor's talking point, it shapes the decision before you even know the conversation happened.
The answer is assembled from sources. We change the sources.
ChatGPTGoogle AI Overviews
Gemini
Perplexity
ClaudeAI answers trace back to what ranks
Google says its AI Overviews are grounded in its core Search ranking, and ChatGPT and Perplexity cite what is indexed and authoritative. So what AI says about you is not random, it comes from sources you can actually influence.
We audit what AI says today
We prompt ChatGPT, Gemini, Perplexity, and Google AI Overviews the way real people ask about you, document every answer, and trace each claim back to the source feeding it.
We correct it at the source
We remove or suppress the false and damaging sources, strengthen accurate authoritative content, and reinforce your verified entity data and Knowledge Panel, so as the models re-read the web their answers move with the truth.
We are honest about the limits
No one can edit an AI model's output directly, and we will not pretend otherwise. Change comes from the sources and takes time as models refresh; we monitor each engine and re-check rather than assume one fix holds.
Monitor
We track what AI says about your project, monthly
A recurring prompt panel across ChatGPT, Gemini, Claude, Perplexity, and Google's AI Overviews logs how you are described, what gets cited, and what changed, so a bad answer is caught before it spreads.
AI reputation monitoring →Influence
We change the sources AI draws from
No one can edit an AI's answer directly. We correct, remove, or outrank the sources behind it, structure your own site so models cite it (LLM SEO), and build presence on the third-party surfaces models trust (LLM seeding).
LLM seeding & LLM SEO →Why We're Different
Defense and offense together vs. one half of the job
| Feature | PR-Only or Seeding Vendor | Reputation Resolutions |
|---|---|---|
| Scope | Placements only, or comment seeding only | Removal, monitoring, placements, earned media, and crisis work as one plan |
| Placement guarantee | Guaranteed pickups with the remedy left undefined | Named outlet or tier, agreed window, paid only after publication, and a replacement if it is missed |
| Fair vs. false | Treats every negative result as removable | Separates provable falsehoods and fakes from protected reporting first |
| Positive comments | Seeded positive comments and reviews | Never. No fake reviews, seeded comments, vote manipulation, or review gating |
| Disclosure | Sponsored content that reads like news | Sponsored articles labeled the way the outlet labels them |
Who runs your case
Senior specialists, no junior handoffs
Reputation Resolutions is run and managed by a world-class team of online reputation management experts. Your case is handled by senior, multidisciplinary specialists: removal strategists who know each platform's rulebook, SEO and content experts who rebuild your search results, legal partners for the matters that need them, veteran PR professionals, and AI-search specialists who help you control what LLMs like ChatGPT say about you. There are no junior handoffs and no learning on your case, and every person here treats your name as if it were their own.
Get Started
Get Featured and Protected. Pay After You Are Published.
A free audit of what Google and AI assistants show when someone asks if you are legitimate, with a clear plan for what to remove, correct, and publish first.
Free & Confidential Consultation
What do you need help with?
Tap everything that applies, for you or your business.
Prefer to talk? Call 855-239-5322
Crypto Reputation FAQs
Crypto Reputation Management, Answered Honestly.
The same straight talk we give every crypto and Web3 team on their free consultation.
It is the combined work of defending and building a crypto or Web3 company's name. Defense removes fake scam alerts, impersonators, cloned sites, fake reviews, and provably false content and corrects inaccurate profiles. Building creates guaranteed featured articles, organic and earned media, accurate sources for search and AI, and monitoring of Google results and AI answers. Strong management runs both together, because defense without building leaves a vacuum and building without defense gets undermined.
Sometimes. A post or article that accuses you of a scam with no supporting evidence, or that contains a provably false statement of fact, can be taken up with the platform or publisher, and removal is billed only after it is confirmed. Accurate reporting of a real incident, such as a hack, an exploit, or a lawsuit, cannot be removed, and we tell you which you have before you commit.
Often, yes. Accounts posing as your team and websites that copy yours usually break platform impersonation rules and, for copied content, copyright law, so they can be reported to the platform, the host, and the registrar. Removal is billed only after it is confirmed, and speed matters because impersonators target your users.
We help keep the facts on your listing-site pages accurate by using each site's official request form, and we prepare the supporting documentation. These sites make their own decisions, so we do not promise listings, rankings, or any particular change.
Only reviews that break Trustpilot's rules, such as fake reviews, reviews from competitors, or reviews from people who were not customers. Trustpilot says that not liking a rating or disagreeing with a review is not a valid reason to flag it. We build the evidence for the ones that qualify and tell you plainly which will stay.
Not directly, and no one can. Assistants summarize what ranks and what is authoritative, so we audit what they say and then work on the sources behind the answer: removals where they qualify, corrections, authoritative owned pages, and earned coverage. We do not promise a specific answer.
A Knowledge Panel is generated by Google, and no one can buy one. Where one exists we claim and correct it, and where one does not our service is no panel, no fee, with what counts as live agreed in writing first. For Wikipedia we assess eligibility honestly: pages need independent, reliable coverage, and paid or sponsored content and press releases do not count toward notability, so we tell you plainly if that coverage is missing.
Organic and earned coverage is placed on merit: we bring a story to editors, and it runs because it is newsworthy, with the work scoped in writing. A sponsored featured article is a paid placement we write with your approval, published on an outlet agreed in writing, labeled the way that outlet labels partner or sponsored content, and guaranteed within an agreed window. You pay for it only after it is published. Most engagements use both, and we tell you before work starts which is which.
We guarantee publication of an approved featured article about your company on a named outlet, or on an outlet of the same tier, within the window agreed in writing after you approve final copy. You pay for it only after it is published. If it is not published in the window, you owe nothing for that placement and can choose a replacement on an outlet of equal or higher tier at no extra charge. Sponsored featured articles are labeled the way each outlet labels partner or sponsored content. Every piece is optimized to rank in Google and be cited by AI search. Our guarantee is publication, not rankings, traffic, syndication, sentiment, price, listings, or AI answers.
No. We do not post fake reviews, seed positive comments, manipulate votes, or gate review invitations, and we will not take a project that expects it. Those tactics break platform rules and the FTC's rule on fake reviews, and they get reversed and become a story of their own.
Coverage of a real hack is accurate and cannot be removed, so the work is response and recovery: a holding statement, a clear post-mortem, accurate profiles, community channel messaging, and press handling, coordinated with your counsel. We build the accurate record that people find next, and we monitor for impersonators who exploit the confusion.
We work with crypto and Web3 companies of every kind, including projects with a token, as long as the work is lawful where it is directed and you confirm that in writing. We do not write price, return, or investment language, we do not promote an offering that lacks the registration or authorization it needs, and influencer or promoter brokering is not part of our service. We write about companies, products, founders, and milestones, never about buying a token.
We serve clients worldwide, but we do not communicate or approve UK financial promotions or EU marketing communications under the MiCA rules, and we are not your counsel. You confirm in writing that you may lawfully market in your target jurisdictions, and we write articles and releases that contain no price, return, or investment language. Check your regulatory position with your own legal team.
Yes. Every article and release we write is built to rank in Google and be cited by AI search, including ChatGPT, Perplexity, Gemini, and Google AI Overviews: entity-clear writing about your company, structured data, sourced facts, and descriptive headlines. We write for people first, because that is what search and AI systems reward. Optimization improves your odds of being found and cited, but it is not a guarantee of any ranking, citation, or traffic number.
Removal work is billed only after removal is confirmed. Guaranteed featured articles are paid only after publication. Monitoring, earned media outreach, profile management, and crisis work are ongoing programs, scoped in writing, and are not priced on a results basis. The assessment is free, and we lay out what is included and what it costs before you decide.
Still not sure if your situation qualifies?
Get a straight answer from a senior specialist in one call: free, confidential, and you'll know exactly where you stand before you decide anything.
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Sources & References
- 1.SEC press release 2022-183: celebrity crypto promotion and anti-touting disclosure
- 2.FTC: Native Advertising, A Guide for Businesses
- 3.Trustpilot: Guidelines for Businesses
- 4.Google Search Help: autocomplete policies
- 5.Wikipedia: Notability (organizations and companies)
- 6.CoinMarketCap: methodology
- 7.ESMA: MiCA Article 7, marketing communications
- 8.FCA: PS23/6 financial promotion rules for cryptoassets







