For Executives, Founders, Counsel, and Communications Leaders
Reputation Management ConsultingSenior-Led Strategy, Scoped in Writing
Some reputation problems need someone to do the work. Others need someone to tell you what the problem actually is, what to do first, and what to leave alone. Our consulting is the second kind: a senior advisor reviews your exposure, writes a plan you can act on, and prepares you and your team for the next problem, with scope and price agreed in writing before we start. If you do not need consulting, we will tell you.
Start With the Free Audit
Strategy by Anthony Will, Founder & CEO · 13+ years in ORM · 5,000+ clients- Advice, not just execution. Consulting answers what is wrong, what to do first, and what to leave alone. You decide who carries out the plan: your team, ours, or both. When it fits →
- Scoped in writing. Advisory work is not results-based, because the product is judgment and a plan. Scope, deliverables, and price are agreed before work starts. What you get →
- Honest about fit. A single bad review or a clear-cut removal does not need a consultant. We say so, and point you to the faster, cheaper route. Our process →
What is reputation management consulting?
The short answer
Reputation management consulting is a paid advisory engagement in which an experienced practitioner assesses how a person or organization shows up in search, reviews, social media, press, and AI assistants, identifies the risks and opportunities, and delivers a written strategy and the tools to carry it out: priorities, a response and escalation playbook, approved messaging, and crisis planning. It differs from hiring an agency to execute, where a firm performs the work month to month, and from software, which only alerts and organizes. Consulting suits leaders who need a clear plan and a trusted second opinion, teams that will execute in-house, and organizations preparing for scrutiny such as a launch, a funding round, a leadership change, or litigation. It cannot guarantee a ranking or remove accurate information, and an honest consultant says so.
How our consulting works
Every engagement begins with the free reputation audit, because advice without facts is guesswork. We map what appears for you or your organization in Google, on review and employer platforms, on social media, and in AI assistants. That audit is yours to keep whether or not you hire us for more.
If the audit shows the problem is narrow, we say so. One fake review, one article with a clear legal defect, or one policy-violating post is a removal job, not a consulting engagement, and that route is faster and cheaper. If the picture is broader, such as several risks at once, a leadership change, a pending transaction, or an exposure that keeps recurring, we scope a consulting engagement in writing: what we will assess, what you will receive, who from our side will be involved, and what it costs.
We stay honest about what advice can do. A plan does not remove accurate reporting, does not control what Google or an AI assistant displays, and does not promise a result. What it does is make your next decisions faster and better informed, and give your team a playbook they can run without calling us at midnight.
When It Fits
When consulting is the right engagement
You need a plan before you spend
Several problems at once, no clear priority, and quotes that do not match. A written diagnosis tells you what to fix first and what is not worth paying for.
Your team will execute
An in-house marketing, communications, or legal team can run the work if it has a strategy, a playbook, and some coaching. Consulting supplies those without a retainer for work you can do yourselves.
You are preparing for scrutiny
A funding round, an acquisition, a launch, a leadership change, or litigation puts your name in front of people who will search it. An assessment ahead of time finds problems while there is still time to act.
You want a second opinion
If another firm quoted a large retainer or made a promise that sounds too good, an independent review of their plan and your exposure is worth having before you sign.
You need crisis readiness
The worst time to decide who approves a statement is during a crisis. Planning, escalation paths, and approved messaging in advance shorten the response when it matters.
What You Get
What a consulting engagement can include
Reputation assessment
An expert review of search, review, social, press, and AI exposure for a person or organization, with the risks and opportunities explained plainly.
Written strategy and priorities
A prioritized plan that sorts each item into removable, correctable, or has-to-be-outranked, with what to do first and what to leave alone.
Response and escalation playbook
Who decides, who approves, and what to say when a bad review, a post, or a story appears, so your team can act quickly and consistently.
Crisis planning
Scenario planning, escalation paths, and approved messaging ready before they are needed.
Reputational due diligence
An independent review of an executive, company, or counterparty ahead of a hire, investment, or transaction.
AI and search readiness
Guidance on what AI assistants and search engines say and which sources to correct or strengthen to change it over time.
Vendor and proposal review
An independent read of another firm's proposal or contract: scope, incentives, tactics, and what happens to the work if you leave.
Team coaching
Working sessions that train your in-house team to monitor, respond, and escalate without outside help.
How It Works
How a consulting engagement runs
- 01
Free audit
Facts first.We map what shows up for you or your organization across search, reviews, social, and AI assistants. The audit is yours to keep. No cost. No commitment.
- 02
Fit check and scope
In writing.We tell you honestly whether you need consulting, a removal project, or nothing yet. If consulting fits, we write the scope, deliverables, timeline, and price before any work begins.
- 03
Assess and advise
A plan you can run.A senior advisor delivers the assessment, the written strategy, and the playbook, and walks you and your team through them.
- 04
Hand off or execute
Your choice.Your team carries out the plan, or ours does. Removal work that arises is billed only after removal is confirmed, and any ongoing work is scoped separately.
Start with the free audit.
A free audit shows what is there and whether consulting, a removal project, or nothing yet is the right next step.
Honest Timelines
Honest timelines
Timelines depend on how broad the exposure is and how quickly your team can act. These are typical ranges, not promises.
Depends on how much there is to review. We give you a timeline when you submit your details.
The duration is set in the written scope and depends on the size and complexity of the exposure.
Built around your organization's decision process and approvals, so timing depends on your stakeholders' availability.
Removals can take days to weeks. Rebuilding what ranks takes months, and no one controls search or AI answers.
AI Search & LLMs
What ChatGPT & Google AI Overviews say about you
More people now read an AI answer before they ever click a result. For you, that answer is the new first impression. If it repeats an old complaint, a false claim, or a competitor's talking point, it shapes the decision before you even know the conversation happened.
The answer is assembled from sources. We change the sources.
ChatGPTGoogle AI Overviews
Gemini
Perplexity
ClaudeAI answers trace back to what ranks
Google says its AI Overviews are grounded in its core Search ranking, and ChatGPT and Perplexity cite what is indexed and authoritative. So what AI says about you is not random, it comes from sources you can actually influence.
We audit what AI says today
We prompt ChatGPT, Gemini, Perplexity, and Google AI Overviews the way real people ask about you, document every answer, and trace each claim back to the source feeding it.
We correct it at the source
We remove or suppress the false and damaging sources, strengthen accurate authoritative content, and reinforce your verified entity data and Knowledge Panel, so as the models re-read the web their answers move with the truth.
We are honest about the limits
No one can edit an AI model's output directly, and we will not pretend otherwise. Change comes from the sources and takes time as models refresh; we monitor each engine and re-check rather than assume one fix holds.
Monitor
We track what AI says about you, monthly
A recurring prompt panel across ChatGPT, Gemini, Claude, Perplexity, and Google's AI Overviews logs how you are described, what gets cited, and what changed, so a bad answer is caught before it spreads.
AI reputation monitoring →Influence
We change the sources AI draws from
No one can edit an AI's answer directly. We correct, remove, or outrank the sources behind it, structure your own site so models cite it (LLM SEO), and build presence on the third-party surfaces models trust (LLM seeding).
LLM seeding & LLM SEO →Why We're Different
Consulting vs. a retainer agency vs. software
| Feature | Retainer Agency Alone | Reputation Resolutions |
|---|---|---|
| What you buy | Monthly execution, often decided after you sign | A diagnosis and plan first, scoped in writing |
| Independence | The firm that diagnoses also sells the work | We tell you when you only need a removal, or nothing yet |
| Ownership | Assets and know-how stay with the firm | A playbook and strategy that belong to you and your team |
| Honesty about limits | Promises of rankings or removing anything | We say what cannot be removed or controlled before you commit |
| Pricing | A flat monthly fee regardless of need | Scope and price agreed in writing; removal billed only after it is confirmed |
Who runs your case
Senior specialists, no junior handoffs
Reputation Resolutions is run and managed by a world-class team of online reputation management experts. Your case is handled by senior, multidisciplinary specialists: removal strategists who know each platform's rulebook, SEO and content experts who rebuild your search results, legal partners for the matters that need them, veteran PR professionals, and AI-search specialists who help you control what LLMs like ChatGPT say about you. There are no junior handoffs and no learning on your case, and every person here treats your name as if it were their own.
Get Started
Schedule a Free Reputation Audit and Consultation
We map what shows up, tell you honestly whether consulting fits, and put any engagement in writing, with scope and price, before you commit.
Free & Confidential Consultation
What do you need help with?
Tap everything that applies, for you or your business.
Prefer to talk? Call 855-239-5322
Reputation Consulting FAQs
Reputation Management Consulting, Answered Honestly.
The same straight talk we give every executive and team on their free consultation.
A reputation management consultant assesses how a person or organization shows up in search, reviews, social media, press, and AI assistants, identifies the risks, and delivers a written strategy and playbook. Some consultants also oversee or carry out the work, and some only advise.
A consultant sells judgment and a plan, scoped as an advisory engagement. A company sells execution, usually on a monthly retainer or by outcome. Many situations call for a diagnosis first and execution second, and some need only the diagnosis.
No. The product is advice and a plan, not a specific outcome, so it is scoped in writing before work begins. If your plan includes removal of content that breaks a platform's rules or the law, that removal can be billed only after it is confirmed removed.
It depends on the scope. We agree scope, deliverables, and price in writing before any work starts. The first step, the reputation audit, is free, and it will tell you whether consulting fits.
If you have one or two clearly rule-breaking items, such as a fake review or a post that violates a platform's policy, you need a removal project, not consulting. If your online presence is healthy and nothing is pending, you may need only monitoring. We tell you before you spend.
Consulting is senior-led, with founder-level strategy involvement, and is not handed to rotating junior staff. You will know who is advising you, and the scope names who from our side is involved.
Yes. We can read the scope, tactics, incentives, and exit terms and tell you what is reasonable, what is missing, and what to ask before you sign. We will say so if their plan is sound.
Yes. Coaching sessions cover monitoring, response, escalation, and approved messaging so your team can handle routine issues without outside help. We scope the sessions in writing like any engagement.
Yes. A reputational assessment ahead of a transaction or senior hire finds problems while there is time to act, and our reputational due diligence service reviews an executive, company, or counterparty independently.
Yes. Planning covers who decides, who approves, what each scenario looks like, and what you say first. If a crisis is already underway, our crisis management team can respond directly instead.
No honest consultant can. Search engines, platforms, and AI assistants make their own decisions. A good consultant improves the inputs, prioritizes the work, and tells you what cannot be controlled.
Yes. We handle every engagement discreetly and do not discuss client work publicly.
Still not sure if your situation qualifies?
Get a straight answer from a senior specialist in one call: free, confidential, and you'll know exactly where you stand before you decide anything.
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