Reputation Resolutions
Reputation Resolutions
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A Paid, Labeled Placement

Guaranteed Featured Articles:Paid Only After Publication

A guaranteed featured article is an article you approve, published on a named outlet or one of the same tier within a window agreed in writing. It is a paid, sponsored placement, labeled the way the outlet labels sponsored content, and you pay only after it is live. It is not earned media, and it does not promise rankings, traffic or AI citations.

A Narrow Guarantee, Stated Plainly

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Anthony WillStrategy by Anthony Will, Founder & CEORated 5.0 · read 228 client testimonials(opens in a new tab)
Quick Overview
Free Consultation. Paid After Publication
You pay for a guaranteed featured article only after it is published, and nothing is prepaid. A free consultation covers whether a featured article fits your goal and what the written scope would say, with no obligation. Everything else we do around PR is scoped in writing, and only if you choose it.
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  • Paid only after publication. You pay for a guaranteed featured article only after it is live. If it is not published within the window agreed in writing, you owe nothing for that placement. How the guarantee works →
  • Labeled as sponsored. A paid featured article is labeled the way the outlet labels sponsored or partner content. We never describe it as earned, editorial or organic coverage. What the sources say →
  • What it is not. Not rankings, traffic, syndication, reader reaction, AI citations or Wikipedia eligibility, and not a backlink product. Read the FAQ →

What is a guaranteed featured article?

The short answer

A guaranteed featured article is a sponsored article, written with your review and approved by you, that is published on an outlet named in your written scope, or on an outlet of the same tier, within a window agreed in writing, and paid for only after it is published. It is labeled the way the outlet labels sponsored or partner content. The guarantee covers publication only. It does not cover rankings, traffic, syndication, reader reaction, AI citations or Wikipedia eligibility.

How guaranteed featured articles work, and what they are not

The problem: most PR services sell effort and leave the outcome open. A retainer buys outreach, a release buys distribution, and neither tells you what will be published, where, or by when. A few sellers go the other way and promise coverage that an editor, not the seller, controls. A guaranteed featured article is the narrow, checkable middle: one specific article, one outlet or tier named in writing, one window, and payment only after it is live.

What it is: we write the article with your review, you approve final copy, and we publish it on the outlet named in your written scope, or on an outlet of the same tier, within the window agreed in writing after you approve that copy. You pay for it only after it is published. The outlet or tier, the window and the replacement terms are written into your scope before any work starts. We do not list outlets on this page, and we do not promise an outlet that is not in your written scope.

How it is labeled: a featured article we place is paid, so it is labeled the way that outlet labels sponsored or partner content. We never describe a paid placement as earned, editorial or organic, to you or to anyone else. The FTC's native advertising guide says an ad can be deceptive if it misleads people about its commercial nature, including through its format, and that a disclosure should be clear and prominent. Labeling a paid article plainly is the honest way to publish it.

Paid versus earned: earned media is coverage an editor chooses to run without payment, which is exactly why no one can guarantee it. A guaranteed featured article is the opposite arrangement. It is paid, so publication can be guaranteed, and the label says so. Both have a place, and they do different jobs. The trust that comes with earned coverage cannot be bought, so we pursue it separately, scoped in writing, with no promise attached.

What it is not for search: a featured article is not a link-building product. Google's spam policies list buying or selling links for ranking as link spam, and say paid links are not a violation when they are qualified as nofollow or sponsored. Its documentation names rel="sponsored" for advertisements and paid placements. Its site reputation abuse policy targets third-party content published mainly to exploit a host site's ranking signals. So we do not sell a featured article as a backlink or a ranking lever. What PR can and cannot do for search is a separate question, covered under PR for SEO.

What it is not for AI answers: assistants answer from sources they can reach and read, and a labeled article on an independent outlet can be one of them. Nothing guarantees that an assistant cites it or says anything in particular about you, so the guarantee is about publication only. How PR can be written with assistants in mind, under the same no-citation-promise rule, is covered under PR for AI search.

Where the same offer appears: executives who want articles under their own name will find these terms inside our thought leadership agency program, and our guide on how to choose a thought leadership agency lists what to ask any provider, including us. Crypto and Web3 companies get the same guarantee with compliance guardrails on our crypto PR agency page. This page is the one place the terms are defined in full.

What it costs, and what we will not do: pricing is quoted per featured article or as a package, in writing, after a free consultation, and we do not publish prices on this page. Removal of qualifying content, a Wikipedia page and a Google Knowledge Panel are separate services, each paid only if the result is achieved: the content is removed, the page is published or the panel is live. Everything else we do around PR, including outreach and expert commentary, is scoped in writing with no coverage promised. Reputation Resolutions has worked on online reputation since 2013, is A+ BBB accredited and a Google Partner, is an Inc. Best Workplaces honoree, and serves clients in 40+ countries.

What the Sources Say

What the FTC and Google say about paid placements

Sources read in November 2026. Summarized in our words, so read the originals.

What the sources say

  • The FTC's native advertising guide says an ad can be deceptive if it misleads people about its commercial nature, and that the FTC looks at overall context, including format, not only the wording. It says a disclosure may be needed when an ad closely matches the look, topic or style of the content around it. Source: FTC, Native Advertising: A Guide for Businesses
  • The same guide says a disclosure should be clear and prominent, such as near the headline, readable and in high contrast. It treats "Ad" and "Advertisement" as likely to be understood, calls "Promoted" and "Promoted Stories" problematic, and says phrases such as "Sponsored by" or "Presented by" may or may not be enough, depending on context. Source: FTC, Native Advertising: A Guide for Businesses
  • The FTC's Endorsement Guides FAQ says sponsored content, such as paid influencer posts and paid expert appearances, generally requires disclosure, and that advertisers, ad agencies and PR firms are the usual focus of enforcement. It also says the Guides do not have the force of law, but practices inconsistent with them may lead to enforcement under Section 5 of the FTC Act. Source: FTC, FTC's Endorsement Guides: What People Are Asking
  • Google's spam policies list buying or selling links for ranking, including exchanging money for links or for posts that contain links, as link spam. They also say paid links are not a violation as long as they are qualified with rel="nofollow" or rel="sponsored". Source: Google Search Central, Spam policies for Google web search
  • The same policies cover third-party content published on a host site mainly to exploit the host's established ranking signals (site reputation abuse). They say advertorial or native content is acceptable when its purpose is to share content with readers, not to manipulate rankings, and that reviewers look at things such as the host's editorial oversight and how the content is presented. Source: Google Search Central, Spam policies for Google web search
  • Google's documentation says to use rel="sponsored" for advertisements and paid placements, and that nofollow, previously recommended for them, is still acceptable. Source: Google Search Central, Qualify your outbound links to Google

What no one can promise

Including us.

  • Whether a particular outlet's sponsored label satisfies the FTC's standard. The outlet sets its label, and the FTC looks at overall context. We are not a law firm and do not give legal advice, so ask your counsel how advertising rules apply to your article.
  • Whether a published article is indexed, shown or ranked in search. Search engines decide, and a labeled paid article is not sold as a ranking lever.
  • Whether an AI assistant cites or repeats the article, or what it says about you.
  • Whether readers react, share or link to it, or whether it is syndicated by third-party aggregators.
  • Whether a sponsored article counts toward Wikipedia notability. Sponsored articles generally do not, and we say so up front.

This is general information about published guidance, not legal advice. Corrections: tell us.

Paid vs. Earned

A paid placement is honest when it is labeled and limited

Readers should be able to tell it is paid

The FTC's native advertising guide says an ad can be deceptive if it misleads people about its commercial nature, including through its format. Clear labeling is the honest way to publish a paid article, and the only way we publish one.

A vague label is not a label

The same guide calls "Promoted" and "Promoted Stories" problematic and says phrases such as "Sponsored by" may or may not be enough, depending on context. A label is judged by whether readers notice and understand it, so we work from how the outlet labels sponsored content.

Paid links are a search-policy question

Google's spam policies treat buying or selling links for ranking as link spam unless the links are qualified with nofollow or sponsored, and its documentation names rel="sponsored" for paid placements. A featured article is a paid placement, so it is not sold as a ranking tactic.

Sponsored content can be used to borrow a site's ranking

Google's site reputation abuse policy targets third-party content published mainly to exploit a host site's ranking signals, and says native content is acceptable when its purpose is to share content with readers. We write each article for that outlet's readers, not for a ranking.

Earned coverage cannot be bought, which is why it is trusted

An editor who covers you without payment is giving an independent signal. A paid featured article cannot replace it, and we will not describe it as that. If earned coverage is the goal, it is scoped separately and nothing is promised.

A guarantee is only as good as its terms

Some sellers promise coverage or placements without naming the outlet, the window or what happens when it misses. We write the outlet or tier, the window and the replacement terms into your scope before work starts, so you can check the guarantee against the result.

Who It Is For

Who uses a guaranteed featured article

Founders and executives

You want one well-argued article under your own name, on an outlet agreed in writing, and you want to approve every word before it runs.

Companies with an announcement

A launch, a new service, a leadership change or a milestone. One article, one outlet or tier, one window, and a label that says what it is.

Brands that want an independent page about them

A labeled article on an independent outlet is a page people can read and cite. We promise nothing about what search engines or AI assistants do with it.

Teams that need a date to plan around

Earned coverage has no schedule. A guaranteed featured article has a publication window in writing, which makes it usable in a launch plan.

Teams already running PR

It sits beside your existing agency or in-house program as one defined deliverable, not a replacement for either.

People with a damaging result, not a missing one

A featured article does not fix a harmful page that already ranks for your name. Removal of content that qualifies, or suppression, comes first, and we say so rather than publish around it.

What You Get

One thing guaranteed. Everything else scoped in writing.

A guaranteed featured article

A guaranteed featured article is published on the outlet named in your written scope, or on an outlet of the same tier, within the window agreed in writing after you approve final copy. You pay for it only after it is published. It is written with your review, approved by you, and labeled the way the outlet labels sponsored or partner content.

If an outlet declines

Outlets set their own standards and can decline an article. If it is not published within that window, you owe nothing for that placement, and you can choose a replacement on an outlet of equal or higher tier at no extra charge. Because you pay only after publication, nothing is prepaid for guaranteed featured articles. The terms are in your written scope before work starts.

Your approval at every step

You see the draft and approve final copy. We write from facts you supply and can support, and nothing runs under your name without your approval. Any quote from a person is approved by that person.

Disclosure and labeling

The article is labeled the way the outlet labels sponsored or partner content, consistent with FTC native advertising guidance. We never present it as earned, editorial or organic.

A written scope

The outlet or tier, the window, the replacement terms, the label and the pricing basis (per article or package) are agreed in writing before work starts. Prices are quoted there, not on this page.

Unpaid media outreach (separate, not guaranteed)

Pitching editors and reporters for coverage they choose to run is a different service, scoped in writing, with no coverage promised and nothing paid to an outlet.

Wikipedia and Knowledge Panel (separate)

Wikipedia page creation and a Google Knowledge Panel are separate services, each paid only if the page is published or the panel is live. Sponsored articles generally do not count toward Wikipedia notability, and we tell you that up front.

Removal of qualifying content (separate)

If something that qualifies for removal is hurting your name, that work comes first and is paid only after removal is confirmed. A featured article is not a substitute for it.

The Process

What happens, step by step

  1. 01

    You call or submit the form

    Start here.

    Call 855-239-5322 or use the form below for a free consultation. There is nothing to prepay and no obligation.

  2. 02

    Goal and fit

    Plain questions.

    We ask what the article is for, who should read it and what else is findable about you today. If a featured article is not the right tool, or a damaging result should be handled first, we say so.

  3. 03

    Outlet or tier, window and terms in writing

    Nothing vague.

    We agree the outlet or tier, the publication window, the replacement terms, the label and the pricing basis in writing. The replacement terms are an outlet of equal or higher tier at no extra charge.

  4. 04

    Write and approve

    Your words, approved.

    We write the article with your review. You approve final copy, and the window agreed in your scope applies after that approval.

  5. 05

    Publish and confirm

    Disclosed.

    We publish it on the named outlet, or one of the same tier, labeled the way the outlet labels sponsored or partner content, and send you the live link.

  6. 06

    You pay after it is live

    Only now.

    Payment is due only after publication. If it was not published within the window, you owe nothing for that placement and can choose a replacement.

Ask first. Pay only after it is published.

A free consultation covers whether a featured article fits and what the written scope would say. Nothing is prepaid for a guaranteed featured article.

Get My Free Consultation →

Honest Timelines

Timelines, and the one commitment

The only commitment is the publication window for a guaranteed featured article, which is written into your scope. We do not put a number of days on this page, because the window depends on the outlet or tier and is agreed in writing for your situation. Search engines, assistants and readers set their own timelines, so those rows carry no promise.

Agreed window
A guaranteed featured article

Published within the window agreed in writing after you approve final copy. If it is not, you owe nothing for that placement and can choose a replacement on an outlet of equal or higher tier.

At your pace
Drafting and your approval

We draft with your review. The window applies after you approve final copy, so the pace of approval is yours.

Inside the window
If an outlet declines

The replacement terms in your written scope apply, so you are not left without a path. Nothing is prepaid, so there is nothing to claw back.

No promised date
Search results and AI answers

Search engines and assistants refresh on their own schedules. A published article may or may not be indexed, shown or cited, and we promise none of it.

Not guaranteed
Earned coverage

Scoped separately and decided by editors. It is never part of this guarantee.

Why We're Different

Guaranteed featured article vs. earned media vs. pay-per-placement schemes

  • Can publication be guaranteed?

    Earned media, and pay-per-placement schemes

    Earned media: no, an editor decides. Pay-per-placement: varies by seller, so read what exactly is guaranteed.

    Reputation Resolutions

    Yes, publication only, on the outlet or tier named in writing, within the window agreed in writing

  • Is it paid?

    Earned media, and pay-per-placement schemes

    Earned media: no payment for the coverage. Pay-per-placement: yes.

    Reputation Resolutions

    Yes. It is a paid, sponsored placement and it is labeled as one

  • How it is labeled

    Earned media, and pay-per-placement schemes

    Earned media: reported as the outlet chooses. Pay-per-placement: varies by seller, so ask how the outlet labels it.

    Reputation Resolutions

    The way the outlet labels sponsored or partner content, consistent with FTC native advertising guidance

  • When you pay

    Earned media, and pay-per-placement schemes

    Earned media: outreach is often a retainer, with no payment for coverage itself. Pay-per-placement: varies, so ask whether anything is due before publication.

    Reputation Resolutions

    Only after the article is published. Nothing is prepaid

  • If the outlet declines

    Earned media, and pay-per-placement schemes

    Earned media: nothing runs, and nothing was promised. Pay-per-placement: varies by seller.

    Reputation Resolutions

    You owe nothing for that placement, and you can choose a replacement on an outlet of equal or higher tier at no extra charge

  • Backlink or ranking lever

    Earned media, and pay-per-placement schemes

    Earned media: links are the outlet's choice and no ranking can be promised. Pay-per-placement: Google's spam policies treat bought links as link spam unless qualified.

    Reputation Resolutions

    Not sold as one. No ranking, traffic or backlink outcome is promised

  • What is not promised

    Earned media, and pay-per-placement schemes

    Varies by seller, and often not stated.

    Reputation Resolutions

    Stated on this page: no rankings, traffic, syndication, reader reaction, AI citations or Wikipedia eligibility

Who runs your case

Senior specialists, no junior handoffs

Reputation Resolutions is run and managed by a world-class team of online reputation management experts. Your case is handled by senior, multidisciplinary specialists: removal strategists who know each platform's rulebook, SEO and content experts who rebuild your search results, legal partners for the matters that need them, veteran PR professionals, and AI-search specialists who help you control what LLMs like ChatGPT say about you. There are no junior handoffs and no learning on your case, and every person here treats your name as if it were their own.

Get Started

Tell Us What You Want Published

Free consultation. You pay for a guaranteed featured article only after it is published. Everything else is scoped in writing.

Free & Confidential Consultation

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What do you need help with?

Tap everything that applies, for you or your business.

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Prefer to talk? Call 855-239-5322

Featured Article FAQs

Guaranteed Featured Articles, Answered Plainly.

Plain answers, including what the guarantee does not cover.

It is a guarantee that an approved featured article is published on a named outlet, or on an outlet of the same tier, within the window agreed in writing after you approve final copy. You pay for it only after it is published. Sponsored featured articles are labeled the way each outlet labels partner or sponsored content. We do not guarantee rankings, traffic, syndication to third-party aggregators, reader reaction, AI citations, Wikipedia eligibility, or what an AI assistant says.

Paid. It is a sponsored placement, and we never describe it as earned, editorial or organic coverage. Earned media is coverage an editor chooses to run without payment, which is why no one can guarantee it. We guarantee the first, pursue the second only as separately scoped work, and tell you before work starts which is which.

The way each outlet labels sponsored or partner content, which is consistent with the FTC's native advertising guidance. That guidance says an ad can be deceptive if it misleads people about its commercial nature, and that a disclosure should be clear and prominent. The label an outlet uses is set by the outlet, and whether it satisfies the FTC's standard is a question for your counsel. We are not a law firm and do not give legal advice, so ask your counsel how advertising rules apply to your article.

If it is not published within that window, you owe nothing for that placement, and you can choose a replacement on an outlet of equal or higher tier at no extra charge. Because you pay only after publication, nothing is prepaid for guaranteed featured articles. The terms are in your written scope before work starts.

Only after the article is published. Pricing is quoted per featured article or as a package, in writing, after your free consultation, and we do not publish prices on this page. Nothing is prepaid for a guaranteed featured article.

We agree the outlet or tier in writing before work starts, so you know exactly what you are buying. We do not list outlets on this page, and we do not promise an outlet that is not in your written scope. If the named outlet cannot publish within the window, the replacement terms apply: an outlet of equal or higher tier at no extra charge.

We do not sell it for that and we promise no ranking, traffic or backlink. Google's spam policies list buying or selling links for ranking as link spam, and say paid links are not a violation when they are qualified with rel="nofollow" or rel="sponsored". Its site reputation abuse policy targets third-party content published mainly to exploit a host site's ranking signals. A labeled article is written for the outlet's readers.

We cannot promise that. Assistants answer from sources they can reach and read, and a labeled article on an independent outlet can be one of them, but no one can guarantee that an assistant cites it or what an assistant says about you. The guarantee is about publication only.

Earned media is coverage an editor chooses to run with no payment, so no one can guarantee it, and it carries the trust of an independent decision. A guaranteed featured article is paid and labeled, and publication can be guaranteed because you are paying for it. They do different jobs, and we do not describe one as the other.

Terms vary by seller, so check what exactly is guaranteed, whether the outlet is named in writing, what the window is and what happens when it is missed. A newswire sends a release to feeds and partner sites that republish it automatically. That is syndication, which is different from an outlet publishing an article, and we do not guarantee syndication to third-party aggregators.

Yes. You see the draft and approve final copy, and the publication window in your scope applies after that approval. We write from facts you supply and can support, nothing runs under your name without your approval, and any quote from a person is approved by that person.

No. We write from facts you can support, and outlets have their own standards and can decline an article. We do not write claims we cannot support, and a featured article is not a way to publish something the outlet would not accept. If an outlet declines, the replacement terms apply.

Sponsored articles generally do not count toward Wikipedia notability, and we tell you that up front. Wikipedia page creation and a Google Knowledge Panel are separate services, each paid only if the result is achieved: the page is published or the panel is live.

No. It does not remove or demote a harmful page that already ranks for your name. Where content qualifies for removal under a publisher's or platform's policy or the law, removal comes first and is paid only after it is confirmed. Suppression and search work are scoped in writing with no ranking promised.

No. Those are decided by other people, so no one can guarantee them. Unpaid media outreach is a separate service, scoped in writing, with no coverage promised. The guarantee on this page covers publication of an approved, paid, labeled article and nothing else.

The FTC's native advertising guide says an ad can be deceptive if it misleads people about its commercial nature, that the FTC looks at overall context including format, and that a disclosure may be needed when an ad closely matches the content around it. It also says the Endorsement Guides do not have the force of law, though practices inconsistent with them may lead to enforcement. We are not a law firm and do not give legal advice, so ask your counsel how advertising rules apply to your article.

The point you want the article to make, the facts behind it and anything that supports them, anyone who should be quoted and their approval of the quote, and your approval of final copy. We agree the outlet or tier and the window in writing first.

Call 855-239-5322 or submit the form for a free consultation. We ask what the article is for, agree the outlet or tier, window and terms in writing, and you pay for a guaranteed featured article only after it is published.

Still not sure if your situation qualifies?

Get a straight answer from a senior specialist in one call: free, confidential, and you'll know exactly where you stand before you decide anything.

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