PR for Law Firms:Attorney Visibility Within Bar Rules

PR for law firms is the work of shaping how a firm and its attorneys are found and described in public: attorney profiles, bylined articles, expert commentary, announcements, and the reviews and search results prospective clients see. It is done inside your bar's advertising rules, and an attorney approves each item before it is published.

No. We are not a law firm and do not give legal advice. Questions about what you may say, and whether a given claim or disclaimer is permitted where you practice, are for your ethics counsel.

Your lawyers are. Lawyers remain responsible for complying with their own bar's advertising rules, and the rules differ by jurisdiction. We draft to the limits you give us, a named attorney or your ethics counsel approves each item, and we do not publish anything in your name without that approval.

It states that a lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services, and that a communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement, considered as a whole, not materially misleading. It is the ABA's model text, so check the version your own bar has adopted with your ethics counsel.

We make bios and practice-area descriptions accurate and consistent across your site, legal directories and professional networks. We check each factual claim with the attorney, leave out superlatives and comparisons you cannot support, and send the result to a named attorney or your ethics counsel for approval.

A guaranteed featured article is a sponsored article on an outlet named in your written scope, billed only after it is live. It is labeled the way the outlet labels sponsored or partner content, and we never describe it as earned, editorial or organic. We do not name outlets on public pages. The outlet is named to you in writing.

Only after the article is published at the agreed outlet. If it is not published, you do not pay for it. We do not publish figures, because any number without your scope would be a guess.

We cannot promise that, and we do not. We prepare commentary and pitches for an attorney to approve and we pitch where it fits, but whether an outlet publishes or quotes anything is its decision. Media relations is scoped in writing with no coverage promised.

We make no promise about rankings, citations or traffic, and we do not sell featured articles as a link or ranking tool. Search engines and AI assistants decide for themselves what to show and cite. Our PR for SEO page explains how paid and earned coverage relate to search.

If the review breaks the platform's rules or the law, such as a fake review, a review from someone who was never a client, or impersonation, we can pursue removal and you pay only after removal is confirmed. A real client's honest review cannot be removed, and we decline engagements aimed at silencing legitimate criticism.

Be careful. A public reply can raise client confidentiality questions, even when the reviewer shared details first. Ask your ethics counsel what your bar allows before you reply. A short, general reply that does not discuss any matter is the usual starting point, and counsel should approve it.

Not unless you can support them and your bar permits them. Rules on testimonials and statements about results differ by jurisdiction. The FTC also says an endorsement must reflect the endorser's real experience. We never invent a testimonial, a result or a statistic.

That is a different engagement, handled by our crisis team, and it needs your counsel's sign-off at every step. It is not part of this service, because the approvals and risks are different.

No. We work from public material: your site, profiles, reviews, articles, search results and AI answers. Please do not send us confidential or privileged information, and do not put it in the contact form.

Removal of content that breaks a platform's rules or the law is 100% results-based: payment is due only after removal is confirmed. A guaranteed featured article is paid only after publication. Profiles, commentary, announcements, search cleanup and monitoring are scoped in writing before work starts and are not results-based. We do not publish prices.

Yes. We size the written scope to the practice, from a single attorney's profile and first article to profiles for several attorneys and a program of commentary. You approve the scope before anything starts.

Call 855-239-5322 or submit the form for a free assessment; we confirm the timeline with you at intake. Please leave client details out of the form.