PR for AI Search

PR for AI search is public relations written so that AI assistants and search engines find accurate, consistent facts about a brand on credible third-party sites. It means featured and earned coverage on real publications, expert commentary, inclusion in roundups where a brand belongs, and one approved set of facts behind all of it. It does not mean a trick. It means making true information about you easier to find and verify, with no promise that any assistant uses it.

A normal PR agency usually measures coverage and impressions. A PR agency for AI search visibility also checks what assistants and Google say about you before and after, writes every piece from one approved set of facts so coverage agrees with itself, and flags inaccurate or damaging results that would undercut it. We also put the guarantee in writing: published on a named outlet within an agreed window, or you owe nothing for it.

It is a guarantee that an approved featured article about you or your company is published on a named outlet, or on an outlet of the same tier, within the window agreed in writing after you approve final copy. You pay for it only after it is published. Sponsored featured articles are labeled the way each outlet labels partner or sponsored content. We do not guarantee rankings, traffic, syndication to third-party aggregators, reader reaction, Wikipedia eligibility, AI citations, or what an AI assistant says.

No, and be wary of anyone who says they can. Each assistant decides for itself which sources to use, those choices change, and the same question can get different answers on different days. Google's documentation on AI features says a page needs to be indexed and eligible to appear in Search with a snippet to be shown as a supporting link, and that no special optimization is required. A placement meets that bar only if the page is indexed. What happens next is the assistant's decision. We record the answers monthly so you can see what changed.

If it is not published within the window agreed in writing after you approve final copy, you owe nothing for that placement, and you can choose a replacement on an outlet of equal or higher tier at no extra charge. Because you pay only after publication, nothing is prepaid for guaranteed featured articles. The terms are in your written scope before work starts.

Sponsored featured articles are labeled the way each outlet labels partner or sponsored content, which is consistent with the FTC's native advertising guidance. That guidance says a disclosure is needed where a format could mislead people about its commercial nature, and that it should be plain and noticeable. A clearly labeled article is still a credible, indexable, linkable record about your company. Hiding that something is paid is what creates risk for you and for the outlet.

A guaranteed featured article is one we write with your approval and publish on an outlet agreed in writing, labeled the way that outlet labels sponsored or partner content, and guaranteed within an agreed window. Earned media is coverage an editor chooses to run on merit, which is why no one can guarantee it. We guarantee the first and pursue the second, and we tell you before work starts which is which. Sponsored articles generally do not count toward Wikipedia notability.

We agree the outlets or tiers in writing before work starts, so you know exactly what you are buying. We do not promise an outlet we have not agreed in writing, and we do not list outlets we cannot deliver. The audit shows which publications and roundups look most relevant for your category, and the written scope names the outlets or tiers for the guaranteed featured articles.

It is a plan for getting accurate coverage that editors choose to run, on publications your buyers and assistants read. In practice that means a source map from the audit, an approved fact sheet, expert commentary pitched to editors who cover your field, and inclusion in roundups and comparison pieces where you belong. It is scoped in writing and never guaranteed, because earned coverage is decided by other people.

PR is one part of it. LLM seeding is our name for the third-party layer of AI search optimization: the publications, reviews, directories and community discussions that sit outside your own site. This page covers the publication part, meaning featured and earned coverage. Reviews, directories and community presence are scoped separately. Everything we do on that layer is disclosed, with no fake reviews and no undisclosed accounts.

We do not sell distribution volume as an AI visibility tactic. A release pushed through a distribution service is a different thing from an article an editor or an outlet publishes, and no one can promise that an assistant cites either. What we guarantee is publication of an approved featured article on an outlet named in writing, labeled as the outlet labels it, paid only after it is published. If a release is the right format for an announcement, we will say so, scope it in writing and keep it out of the guarantee.

A guaranteed featured article is published within the window agreed in writing after you approve final copy. Earned commentary and roundup inclusion usually take longer and depend on each editor's schedule. How long it takes for an assistant to reflect new coverage varies by assistant and by question, and no one can give you a date. These are typical ranges, not promises, and we will tell you when something is running behind.

We record a dated baseline of what the major assistants and Google say about your brand and which sources they show, then check again on a schedule. We report activity (articles published, pitches sent) and what changed in the answers. We do not report impressions as proof, and we do not claim a placement caused a change unless the record shows it.

Guaranteed featured articles are quoted per article or package, and you pay for each one only after it is published, so nothing is prepaid for them. Outreach, roundup inclusion, expert commentary, the fact sheet and the monthly panel are quoted in writing with named deliverables after the free audit. We do not publish a single package price because the right outlets and scope depend on your category.

Approval of the brand fact sheet, approval of each article before it publishes, and a few hours a month for review and any interviews. If a licensed or regulated business needs compliance review, we build that step into the schedule. We are not your compliance department. Everything is handled confidentially.