Digital PR Agency
Digital PR Agency:Featured Articles and Expert Commentary
Digital PR puts accurate, independent pages about you online through data stories, expert commentary, press releases and featured articles. We scope that work in writing and promise no coverage or link counts. The one guaranteed item is a sponsored featured article, labeled the way the outlet labels sponsored content and paid only after it is published.
Free PR Consultation
Strategy by Anthony Will, Founder & CEO · 13+ years in ORM · 5,000+ clientsRated 5.0 · read 228 client testimonials(opens in a new tab)- No coverage or link counts promised. Editors decide what runs, and Google decides what a link is worth. We scope outreach, commentary and data stories in writing and report what happened. What you get →
- One guaranteed item. A featured article on a named outlet or one of the same tier, approved by you, is paid only after it is published. It is sponsored and labeled, never described as earned. Read the FAQ →
- A reputation firm, not only a PR shop. If something false or harmful ranks beside your coverage and qualifies for removal, removal is paid only after it is confirmed. How it works →
What is a digital PR agency?
The short answer
A digital PR agency earns online coverage and mentions for a brand through data stories, expert commentary, press releases and featured articles, so that accurate, independent pages exist for people, search engines and AI assistants to find. Reputation Resolutions is a reputation firm that does this work under a written scope. We promise no coverage, pickup or link counts, and we guarantee one thing: a sponsored featured article, labeled as sponsored and paid only after it is published.
How we run digital PR
The problem: digital PR agencies are often hired for coverage and links, and buyers are sometimes shown a count of placements as the goal. Those counts depend on editors and on Google, which no agency controls. Our PR services start from a different question: what accurate, independent pages should exist about you, and how do we get them in front of the editors and readers who matter, honestly and with approval at each step?
What we run, all scoped in writing: a digital PR strategy tied to what you want to be known for, expert commentary from your own people, data stories built from findings you already have, press releases for news that is actually news, featured articles if you choose them, and monitoring of what was published. We do not invent data, quotes or statistics, and nothing goes out in your name without your approval. Outreach is run as media outreach with named deliverables and no coverage promised, and we make no claim about existing relationships with journalists.
The one guaranteed item, and what it is: guaranteed featured articles are written with your approval and published on an outlet named in writing, or on one of the same tier, and you pay for each one only after it is published. A featured article is advertising. It is labeled the way the outlet labels sponsored content, we never call it earned, and the FTC's native advertising guide says an ad should not suggest it is anything other than an ad.
Earned and paid are different: earned media is coverage an editor chooses to run on their own judgment, and we pursue it without promising it. A featured article is bought and labeled as such. Mixing the two up, to a client or to a reader, is the practice we refuse. Our guide explains the difference between earned and paid media in more detail.
Links, search and AI answers: we do not sell digital PR as link building, and we promise no link counts. Google's spam policies treat buying or selling links for ranking purposes as link spam and accept paid links qualified with rel="nofollow" or rel="sponsored", so a paid featured article is not a ranking lever. How coverage supports search is covered on our PR for SEO page, and writing for AI assistants is covered separately on our PR for AI search page. In both cases we report what search and AI answers show, and we do not dictate them.
Reporting, and where this ends: we report what was published, where, when and with what label, and what changed in search and AI answers, using the approach in our guide to PR measurement. Bylines under a named leader's own name run as a thought leadership agency program, and a retained full-service team is the territory of a public relations firm. We are built to sit beside your current team or agency and not replace it.
What it costs, and what we will not do: we do not publish prices. Digital PR strategy, outreach, commentary, data stories, press releases and monitoring are quoted in writing before work starts, and only if you choose them. Guaranteed featured articles are paid after publication. Reputation Resolutions has worked on online reputation since 2013, is A+ BBB accredited and a Google Partner, is an Inc. Best Workplaces honoree, and serves clients in 40+ countries. We will not promise coverage, pickup, links, rankings, AI citations or traffic.
What the Rules Say
What Google and the FTC say about paid placements
Sources read in November 2026. Summarized in our words, so read the originals.
What the sources say
- The FTC's native advertising guide says an ad should not suggest or imply that it is anything other than an ad, and that disclosures need to be clear and prominent enough for consumers to notice and understand. It calls the label "Promoted" at best ambiguous. Source: FTC, Native Advertising: A Guide for Businesses
- The FTC says that when an endorser has a connection to the marketer that consumers would not expect, such as being paid, the connection should be disclosed clearly and conspicuously. It adds that the Guides do not have the force of law, but practices inconsistent with them may lead to enforcement under Section 5 of the FTC Act. Source: FTC, The FTC's Endorsement Guides: What People Are Asking
- Google's spam policies list buying or selling links for ranking purposes as link spam. They also say it is not a violation to have such links as long as they are qualified with a rel="nofollow" or rel="sponsored" attribute. Source: Google Search Central, Spam policies for Google web search
- Google's documentation tells site owners to mark links that are advertisements or paid placements with the sponsored value. It says nofollow was recommended before and is still acceptable. Source: Google Search Central, Qualify your outbound links to Google
What no one can promise
Including us.
- Whether an editor covers a story, quotes your expert or links to you. Editors decide what runs.
- How many links a campaign earns, or whether any link counts toward ranking. Google decides, and it can change.
- What an AI assistant will say or cite on a given day. We record the answers. We do not dictate them.
- How many people read a placement, or how much traffic it sends.
This is general information about published policies, not legal advice. Reputation Resolutions is not a law firm. Corrections: tell us.
Why Digital PR
Independent pages shape what people find when they look you up
Buyers check more than your website
Customers, partners, investors and recruiters read what other publications say about you. If those pages are thin, stale or wrong, your own site is the only voice in the room.
Accurate beats loud
A page that gets your name, descriptor or leadership wrong can do more harm than none. We write from a short fact sheet you approve and ask you to approve every piece before it goes out.
Editors decide, so we scope
No agency controls what an editor runs. We scope outreach and commentary in writing, tell you when an idea is unlikely to land, and report what happened.
A paid article is advertising
It is useful for what it is: a credible, readable page about you on a named outlet. Because it is advertising, it is labeled, never called earned, and not sold as link building.
Link counts are not an outcome we control
Whether a link exists, and whether it counts toward ranking, is up to others and to Google. We report what we can verify and promise no count.
Something negative can sit beside the coverage
A false or harmful page that ranks next to your coverage undercuts it. As a reputation firm we can pursue removal where content qualifies, paid only after it is confirmed.
Who It Is For
Who a digital PR agency is a fit for
Brands with a thin footprint beyond their own site
You are real and established, but little independent material about you is online. Accurate coverage on other sites can help close that gap, with no outcome promised.
Marketing and communications teams
A written scope, named deliverables, approval on every piece and a report you can hand to leadership, with a clear line between what is guaranteed and what is pursued.
Founders and executives
Expert commentary and profiles that tie the leader to the company story, handled confidentially and approved by you.
Companies with data worth telling
If you hold findings that could interest an editor, we help turn them into a story. We do not create data, and we promise no coverage.
Teams burned by coverage-count promises
If an earlier agency sold you placement or link totals, we will tell you plainly what we can and cannot control.
Organizations with a negative result beside the coverage
Content that qualifies can be removed, paid only after confirmation. Content that does not qualify is not removed, and we say so up front.
What You Get
One part is guaranteed. The rest is scoped in writing.
Featured article (guaranteed, paid after publication)
An approved featured article on an outlet named in writing, or one of the same tier. You pay only after it is published. It is sponsored content, labeled the way the outlet labels it, not earned media. The terms live on our guaranteed featured articles page.
Digital PR strategy
Scoped in writing. What you want to be known for, who needs to hear it, the stories worth telling and how we will report. No outcome is promised.
Expert commentary
Scoped in writing. Commentary from your own experts, prepared for editors who cover your field. Editors decide whether to use it, and you approve every quote.
Data stories
Scoped in writing. Findings from data you already hold, written up as a story an editor could use. We do not invent data and promise no coverage.
Press releases
Scoped in writing. Releases for real news and, where it fits, distribution through a third-party newswire named in your written scope. Distribution is syndication, not coverage.
Media outreach
Scoped in writing. Pitching editors and reporters a story they might want, with named deliverables. No coverage is promised.
Monitoring and reporting
Scoped in writing. A record of what was published and what search and AI answers show, with a report of what changed, including what did not work.
Removal of qualifying negative content (results-based)
If a false or harmful page ranks beside your coverage and qualifies for removal under a publisher's or platform's policy or the law, removal is paid only after it is confirmed. Content that does not qualify is not removed.
How It Works
How digital PR works with us
- 01
You call or submit the form
Start here.Call 855-239-5322 or submit the form for a free PR consultation. We confirm scope and timing with you in writing.
- 02
Goals and baseline
Plain questions.We ask what you want to be known for and look at what search and AI answers say about you today: which pages exist, which are accurate, which are missing or wrong.
- 03
Pick the stories
An honest filter.We sort ideas into what an editor could want, what belongs in a release, what needs your data and what is better kept on your own site. We say so when an idea is weak.
- 04
A written scope
Nothing vague.You get the scope in writing: named deliverables, what is guaranteed (a featured article, if you choose one, paid after publication) and what is not. Pricing is quoted in writing, not on this page.
- 05
Do the work
You approve.Outreach, commentary, releases, data stories and featured articles, in the order the scope sets. Nothing is published in your name without your approval.
- 06
Report
Evidence, not promises.We report what was published, what search and AI answers show, and what changed, including what did not work.
Free PR consultation.
Call 855-239-5322 or submit the form for a free PR consultation. We confirm scope and timing with you in writing.
Honest Timelines
Timelines, and what we will not promise
We do not put a coverage date on this page, because editors, search engines and AI assistants set their own. We confirm scope and timing with you in writing at intake, for your situation.
We confirm scope and timing with you in writing before anything is priced or started.
Editors choose what runs and when. We scope the work and report what happened. No coverage is promised.
Sending a release is not the same as earning a story. Syndication does not mean anyone reports on it.
Timing is agreed in writing for the outlet named in your scope. You pay only after the article is live.
New pages need time to be indexed, and assistants refresh on their own schedules. No ranking or citation date is promised.
Why We're Different
Typical digital PR agency vs. Reputation Resolutions
Main deliverable
Typical digital PR agency
Varies by firm. Often campaigns aimed at coverage and links
Reputation Resolutions
Outreach, expert commentary, data stories and press releases scoped in writing, plus optional featured articles
Coverage and link counts
Typical digital PR agency
Some firms promise them. Others report them
Reputation Resolutions
Not promised. Editors decide, and Google decides what a link is worth
Paid placements
Typical digital PR agency
Varies. Some include them in the mix
Reputation Resolutions
Sponsored, labeled the way the outlet labels it, never called earned, not sold as link building
What is guaranteed
Typical digital PR agency
Varies by firm
Reputation Resolutions
One thing: a featured article, paid only after it is published
How you pay
Typical digital PR agency
Varies by firm, commonly monthly retainers or project fees
Reputation Resolutions
Featured articles after publication. Everything else scoped in writing first
Negative results beside the coverage
Typical digital PR agency
Often a separate vendor
Reputation Resolutions
Removal where content qualifies, paid only after confirmation
Reporting
Typical digital PR agency
Varies by firm
Reputation Resolutions
What was published, what search and AI answers show, and what did not work
Who runs your case
Senior specialists, no junior handoffs
Reputation Resolutions is run and managed by a world-class team of online reputation management experts. Your case is handled by senior, multidisciplinary specialists: removal strategists who know each platform's rulebook, SEO and content experts who rebuild your search results, legal partners for the matters that need them, veteran PR professionals, and AI-search specialists who help you control what LLMs like ChatGPT say about you. There are no junior handoffs and no learning on your case, and every person here treats your name as if it were their own.
Get Started
Tell Us What You Want Known
Call 855-239-5322 or submit the form for a free PR consultation. We confirm scope and timing with you in writing. Featured articles are paid only after they are published. Everything else is scoped in writing.
Free & Confidential Consultation
What do you need help with?
Tap everything that applies, for you or your business.
Prefer to talk? Call 855-239-5322
Digital PR FAQs
Digital PR, Answered Honestly.
Plain answers, including what we cannot do.
Digital PR is public relations aimed at online publications and at the search results and AI answers that draw on them. The usual tools are data stories, expert commentary, press releases and featured articles. The aim is accurate, independent pages about a brand. It is not a guarantee of coverage, links or rankings, and no honest firm can promise those.
It plans and runs online PR: strategy, outreach to editors and reporters, expert commentary, data stories, press releases and reporting. Scope and promises vary widely by firm, so ask what is guaranteed, what is only attempted, how paid placements are labeled and how results are reported. Our answers are on this page.
At Reputation Resolutions they are a digital PR strategy, media outreach, press releases, expert commentary, data stories and monitoring, each scoped in writing, plus guaranteed featured articles if you choose them. Where something false or harmful ranks beside your coverage and qualifies for removal, removal is paid only after it is confirmed.
A written plan that connects what you want to be known for with the pages people, search engines and AI assistants will read about you. It names audiences, messages, the stories worth telling, the outlets worth pursuing, what is guaranteed (if anything), what is not, and how results will be reported. We scope it in writing and make no outcome promises.
A campaign is a planned set of stories around one goal, such as a product launch, a data finding or an executive profile. Typical pieces are a data story, expert commentary and a press release. Editors decide whether any of it runs, so we scope the pieces and the reporting, not the coverage.
Traditional PR is often associated with print, broadcast and events. Digital PR focuses on online publications and on how the resulting pages appear in search and in AI answers. The skills overlap, and the line between them is blurry. We do not claim one is better. We describe what we do and what we do not do.
It can lead to links when an editor or reader chooses to link to a story or a source. We do not promise links, report a link count as a goal, or buy links. Google's spam policies treat buying or selling links for ranking purposes as link spam, so we do not sell a paid featured article as link building.
No. Editors decide what runs, and Google decides what a link is worth. The one guaranteed item is a featured article: an approved piece published on an outlet named in writing, or one of the same tier, paid only after it is published. Removal of qualifying content is also paid only after it is confirmed.
Ask what is guaranteed and what is only attempted. Ask whether paid placements are labeled as sponsored and whether they are ever described as earned. Ask what you will see in a report, who approves copy and quotes, whether the firm promises link counts, how pricing works and whether you can see a written scope before you commit. Be cautious with any firm that cannot answer plainly.
We do not publish prices, because the scope depends on the situation. Guaranteed featured articles are paid after publication. Strategy, outreach, press releases, expert commentary, data stories and monitoring are quoted in writing before work starts, and only if you choose them.
A featured article is a piece written with your approval and published on an outlet named in writing, or one of the same tier. It is sponsored content, labeled the way the outlet labels sponsored content. The FTC's native advertising guide says an ad should not suggest it is anything other than an ad, and we treat the label as part of the product.
No. Earned media is coverage an editor chooses to run on their own judgment. A featured article is advertising that you pay for, labeled as such. We pursue earned coverage through outreach and commentary, and we do not promise it.
We report what was published, where, when and with what label, what search and AI answers show before and after, and what changed, including what did not work. We do not set a link count, ranking or traffic target as a promised outcome, because we do not control them.
No. Data stories use findings you already hold, and every quote is approved by the person quoted. We do not create numbers to fit a story, and we cite a source and a date for any outside statistic we use.
SEO works on a site and its pages so they can be found and understood. Digital PR works on what independent sources say about you. They can help each other, and neither can promise the other's result. The connection is covered on our PR for SEO page.
It can give assistants accurate, independent pages to draw on. No one can dictate what an assistant says or cites, and we do not claim to. We record what the answers show before and after and report what changed.
Yes. We are built to sit beside your team or agency and not replace it. We take the outreach, commentary and featured-article work, share reporting in a form your team can use and keep your approvals in the loop.
As a reputation firm we can pursue removal where the content qualifies under a publisher's or platform's policy or the law, and you pay only after removal is confirmed. Content that does not qualify is not removed, and we tell you before you decide.
We do not quote one number, because editors, search engines and AI assistants set their own timelines. We confirm scope and timing with you in writing at intake.
Call 855-239-5322 or submit the form for a free PR consultation. We confirm scope and timing with you in writing.
Still not sure if your situation qualifies?
Get a straight answer from a senior specialist in one call: free, confidential, and you'll know exactly where you stand before you decide anything.
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