B2B PR Agency for Tech & SaaS:Authority Buyers Can Find

This page is the B2B version of our PR services. It is organized around the buyer, not the funding round. A B2B purchase usually involves several people, and each one looks somewhere different. A founder or CEO gets searched by name. A product or technical lead is judged by what they have written. A security or procurement contact checks review sites. And more and more, someone asks an AI assistant for options before opening a single vendor site. The work below targets those places. We promise no coverage, pickups, rankings, citations or traffic, and we say where each limit sits.

Founder and executive bylines. A byline puts a named person behind an idea, which is what a skeptical buyer looks for. We work with your founder, product leader or technical lead to find a subject where they hold a real point of view, outline it, draft it for their review and publish nothing without their sign-off. Where the goal is an unpaid byline in an industry publication, that is outreach, and it is scoped in writing with no promise that an editor accepts it. Where the goal is a guaranteed placement, that is a labeled featured article, covered below. Programs built around a named expert's point of view over a longer run are on our page for B2B thought leadership services.

Guaranteed featured articles. This is the one placement we can guarantee, so we are exact about it. A guaranteed featured article is a sponsored article published at an outlet we agree with you in writing before work starts, and you pay only after it is live. It is advertising. It is labeled the way that outlet labels sponsored or partner content, so a reader can tell, and we never describe it as earned or editorial coverage. We do not sell it as a link-building or ranking tactic, and the outlet is named to you in your scope, not on this page. The FTC's Endorsement Guides say a connection such as payment should be disclosed clearly and conspicuously, and its native advertising guidance says an ad should not suggest it is anything other than an ad.

Review-site presence. Software buyers read reviews on sites such as G2, Capterra and TrustRadius, and an AI assistant can cite them. We check that your profiles are complete and accurate, help you ask every customer, not only the happy ones, for an honest review, and draft factual replies to criticism for your approval. We do not write reviews, buy them or run incentive schemes meant to tilt ratings. Where a review breaks a platform's published rules, for example a reviewer who was never a customer, a competitor posing as one or a post that discloses private information, we can pursue its removal, and you pay only after removal is confirmed. An honest negative review from a real user does not qualify, and we say so before you decide.

AI-answer presence. When a buyer asks ChatGPT, Gemini or Perplexity for options in your category, the answer draws on sources such as review profiles, your own pages and third-party articles. We record what the assistants say about your company on a fixed set of buyer questions, note which sources they cite, and work on the accurate sources we can legitimately influence. We do not control any assistant, and no one can guarantee a mention or a citation. The full program for software companies, with documentation, comparison pages and a prompt panel, is on our page for AI search optimization for B2B SaaS.

Announcements and outreach. Product launches, partnerships and funding news usually start as a press release. We draft releases and announcements for your approval, and we explain plainly what distribution does: a newswire sends a release to feeds and partner sites that republish it automatically. That is syndication, not editorial coverage, so we do not sell it as a ranking tactic. We name a wire only if we have a current account with it and it is in your written scope. Our press release template page lays out the parts of a release. For outreach to journalists and editors, our media relations work is scoped in writing, and we make no claim about existing relationships or about any pitch landing.

Search and AI answers, honestly. Everything above can show up in search results and in AI answers, and we log where. None of it is sold as an SEO tactic, and we promise no ranking, citation, traffic or lead count. For how PR and search relate, see our page on PR for SEO.

Who this page is for, and who it is not. If your question is what to do at pre-seed, seed or Series A, our page on PR for startups is organized by stage, and this page is organized by buyer. Many companies need both views. A regulated company should have its own counsel or compliance team approve claims before anything is published.

How to choose a B2B PR agency. Whoever you hire, ask for the scope in writing, who writes and who approves each piece, which items are labeled sponsored, what they will not promise, and how they report. Be wary of any promise of coverage, rankings or AI citations, and of any agency that shows outlet logos without being able to show the work behind them. We list what we will and will not do on this page so you can hold us to it. We are not a law firm, and we give no legal advice.

About us. Reputation Resolutions has worked on online reputation since 2013, is A+ BBB accredited and a Google Partner, is an Inc. Best Workplaces honoree, serves clients in 40+ countries and handles every engagement confidentially. Every engagement starts with a free audit, and anything beyond it is scoped in writing before it starts and billed on the scope you approve.