Get Your Reputation Deal-Readybefore investors run diligence on you

It's getting your own public reputation ready to survive the diligence a buyer, investor, or underwriter will run before a fundraise, acquisition, or IPO. We audit your footprint through the same lens their diligence team and AI research tools apply, then remediate the exposure: adverse media, litigation and record visibility, executive search results, employee-review patterns, data-broker exposure, and how AI answer engines describe you. It's the mirror image of investigating the other side of a deal, which is our separate reputational due diligence service.

A PR or investor-relations firm builds the forward story: media relations, executive visibility, the financial narrative, and quiet-period discipline. That work matters, but it does not take down an adverse article, clean up a search-results page, address a Glassdoor pattern, or fix what an AI answer engine says about you. We remediate the liabilities behind you. The two are complementary, and we frequently work alongside a company's PR and IR teams.

No, and this is the line we hold firmly. We remediate content that is false, outdated, resolved, or policy-violating, and we build an accurate, authoritative picture of you. We do not suppress material facts a buyer is entitled to know, and if something falls on the wrong side of that line we will tell you plainly. Legitimate, defensible remediation is the entire point, because anything else would create exactly the risk you are trying to avoid.

More than most founders expect, and increasingly through an AI prompt before a human reads a document. The free audit shows you exactly that: adverse media and news, publicly surfacing litigation and records, the search results and autocomplete on your name and your executives, Glassdoor and employee sentiment, data-broker profiles, and how ChatGPT, Google AI Overviews, and Perplexity describe you. We map every finding by severity so you see the picture before they do.

As early as you can. Six to twelve months of runway is the strongest position, because removals, suppression, and authoritative content all take time to mature. That said, we regularly work 60 to 90 day and even 30 day windows once a term sheet is signed, with an honest read on what is achievable in the time available. The free audit is worth running the moment a deal is on the horizon.

Where the content qualifies, yes, through removal at the source or de-indexing, and we build accurate results that outrank what cannot be removed. Removals are outcome-dependent, so we never promise a specific result by a fixed date. That is exactly why removal work is billed only after it is confirmed, with no retainer. We are candid up front about what qualifies and what does not.

Because diligence analysts, investors, and journalists increasingly ask an AI engine about a company and its leaders first. An outdated or false characterization repeated confidently by ChatGPT, Perplexity, or Google AI Overviews can frame the entire review before anyone reads a document. We correct those answers by fixing the source content the models are built from and seeding the accurate, authoritative material they cite.

In diligence, findings fall into three groups, and we are candid about which is which. Genuine disqualifiers, fraud, undisclosed criminal history, sanctions hits, fabricated credentials, or active regulatory action, are material facts we will not touch, and we tell you so plainly. Conditional items, old or resolved litigation, a single negative press cycle, a contested matter, are usually best explained and contextualized with accurate content that surfaces alongside them, not hidden. Low-signal noise, minor reviews, old forum posts, stale data-broker entries, is where removal and suppression do the most good. The free audit sorts every finding into these tiers, so you know what is fixable, what needs an honest narrative, and what a buyer will simply expect you to address head-on.

We cover cross-border footprints. Founders and companies increasingly transact globally, and a buyer's diligence team will look at foreign-language adverse media and overseas court and registry records, not just US results. We have worked across 40+ countries since 2013, so the audit surfaces exposure that a domestic-only search would miss.

Yes, it is confidential, under a strict NDA from the first conversation. Work is senior and founder-led, not handed to junior researchers, and we do not disclose the engagement, the company, or the transaction to anyone outside your team. Discretion is a requirement of this work, and we treat it that way.