Hotel Review ManagementAcross Google, TripAdvisor & the OTAs

When it violates the platform's policy, yes. The winnable grounds are fake reviews, reviews from people who never stayed (including competitors), review-extortion attempts, and specific, verifiably false factual claims. A genuine negative review from a real guest generally cannot be removed, and we'll tell you honestly which category yours falls into. Removal is billed only after the review is confirmed down.

It's harder, because those reviews come from verified guests who actually booked, which is exactly why they carry weight. They can be removed only when they breach the platform's content policy (off-topic, abusive, fraudulent, or a policy violation), not simply because they're negative. We assess each one honestly and pursue the ones that genuinely qualify.

Removal is a one-off takedown of a specific fake review. Management is the ongoing program: monitoring every platform, writing management responses, earning more real verified-guest reviews compliantly, and handling removals as they come up. Most properties need both, and removal is included in management.

Never. Buying or faking reviews violates every platform's policy and the FTC's 2024 rule on fake reviews, and on the OTAs it can get a property delisted. We only earn real reviews from verified guests, and we protect you from vendors who cut those corners.

Reviews from non-guests, including competitors, and review-extortion attempts (a threat to post a bad review unless you pay or comp a stay) violate every platform's policy. When we can document the origin or the extortion attempt, these are among the most winnable removals, and we handle the evidence and submission for you.

Professionally, promptly, and without getting defensive, because your management response is read by every future traveler, not just the reviewer. We write measured responses that acknowledge the issue and show how you address it, which routinely turns a critical review into a trust signal for the next guest.

It helps. Review score is a ranking factor on Google's local results and on the OTAs' own algorithms, so a stronger rating, steady review volume, and active responses support your visibility and conversion. It's one lever among several, and we set honest expectations rather than promise a specific position.

Removals are pay-for-results, no upfront fee, billed only after a review is confirmed down. The ongoing management program (monitoring, responses, review generation) is scoped to your property or portfolio size and quoted transparently after the free audit.

Yes. We manage single independent hotels and multi-property groups alike, coordinating monitoring, responses, and removals across every location's profiles on every platform. Reporting is role-based: each property sees its own reviews and responses, leadership sees the whole portfolio, and we prioritize the work by booking impact rather than treating every location the same.

Yes. Instead of a dozen separate logins, we aggregate your reviews across Google, TripAdvisor, Booking.com, Expedia, and Yelp into one consolidated view we monitor for you. The difference from a software dashboard is that we don't just show you the reviews, we respond to them, document the removable ones, and act on the themes, so consolidation turns into work done rather than another screen to check.

Through TripAdvisor's own free tool, Review Express, which lets a property email recent guests a post-stay request to review, plus a complete, current listing. It's the compliant way to build volume and recency, and TripAdvisor's Popularity Ranking rewards review quality, quantity, and recency (note that Management Responses, while valuable for how travelers read your listing, are not a Popularity Ranking factor). We set up and run the compliant asks, never incentives or gating, which violate platform policy and the FTC's rules.

Yes. We read the recurring themes across your reviews, the check-in waits, the housekeeping misses, the noise, the breakfast, and route them back to you as service-recovery insight so the underlying issues get fixed at the source, not just answered one review at a time. A better stay is what earns the better verified-guest review the OTAs solicit, so this closes the loop between what guests say and what the next guest experiences.

Yes, and it starts in the free audit. We compare your scores, review volume, and recency against the competing properties travelers weigh you against, because your rating is judged in context, not in isolation. That benchmark also focuses the program: which reviews are actually costing you the comparison, and where growing genuine reviews will close the gap with the property one row above you in the results.