For Contractors & Home Services
Reputation Managementfor Contractors
Homeowners let you into their home based on your reviews. We defend what is under attack: fake and defamatory reviews on Angi, HomeAdvisor, Google, and BBB, and you pay for removal only after it is confirmed. And we build what wins jobs: review flow on Google, Angi, and Houzz after completed work, your license, insurance, and BBB credentials presented properly, and before-and-after project content that proves your workmanship.
13+ Years of Trusted Results
Strategy by Anthony Will, Founder & CEO · 13+ years in ORM · 5,000+ clients- Why contractors are different. Homeowners are inviting you into their home, so trust is everything and a few fake reviews cost real jobs. Why it's different →
- Defend and build together. We remove fake and non-customer reviews on Angi, HomeAdvisor, Google, Yelp, and BBB, and we build post-job review flow, complete profiles, and the credentials homeowners check. See platforms →
- How you pay. Nothing upfront on removal. You pay only after a review is confirmed removed, and build work is scoped in writing first. Get your free review →
What is reputation management for contractors?
The short answer
Reputation management for contractors runs on two tracks. The defend track removes fake, defamatory, or policy-violating reviews across Angi, HomeAdvisor, Thumbtack, Google, Yelp, Nextdoor, and BBB, the competitor, non-customer, and retaliation reviews that can cost you jobs worth thousands of dollars each. The build track sets up review requests after completed jobs on Google, Angi, Thumbtack, and Houzz, keeps your name, address, and phone consistent across every listing so the local pack ranks you correctly, presents your BBB accreditation, license, and insurance properly, publishes before-and-after project content, and strengthens the genuine review standing that Google's Local Services Ads program draws on. Because homeowners are trusting you inside their home for a high-dollar project, they weight both tracks heavily.
How we defend and build a contractor's reputation
We begin with a free audit across every platform homeowners check, Angi, HomeAdvisor, Thumbtack, Google, Yelp, Nextdoor, BBB, and Houzz, and give you an honest read on both tracks: which reviews contain documentable policy violations, and where the gaps are, thin review volume, an incomplete profile, inconsistent name-address-phone details that confuse the local pack, missing license and insurance credentials, and no project content. The most winnable removal cases in home services are reviews from people who never hired you, competitor postings, and fabricated factual claims about a project, and those happen to be common in a tight local market. If a review is genuine negative opinion from a real customer, we'll say so instead of charging you for a case that won't land. The plan we build from there is shaped around your business's specific situation, never one-size-fits-all.
The defend track moves first. For the reviews that do qualify, we document the removal case with the timing and origin evidence platforms actually act on, not a single public flag, which matters most when a competitor, a disgruntled non-customer, or one disputed job triggers a cluster of reviews we can address as a pattern. If someone is threatening a bad review unless you redo work for free, preserve the messages and send them to us, because documented review extortion is one of the more removable cases we handle. We submit through each platform's official channel, manage follow-up and escalation, and file to clear removed content from Google search and AI answers.
The build track runs alongside it. We set up review requests that go to real homeowners right after a completed job, across Google, Angi, Thumbtack, and Houzz, with no incentives, no gating, and nothing fabricated, because Google policy prohibits review gating and the FTC rule bans fake and paid reviews. We encourage homeowners to name the crew lead or technician who did the work, which builds a track record your best people can show and helps homeowners tell an honest review from a fake one. We keep your name, address, and phone identical across every listing, because Google cross-references those details and inconsistent ones hold down your local-pack ranking. We make sure your license, insurance, and BBB accreditation are displayed properly everywhere homeowners check, and we publish before-and-after project photos and write-ups that prove your workmanship. That genuine review standing is also what Google's Local Services Ads program draws on for the Google Screened and Google Guaranteed badges; Google alone decides who qualifies, and what we build is the review foundation it evaluates.
You pay nothing upfront and nothing until a specific review is confirmed removed, so we only take removal cases we believe we can win, and build work is scoped in writing before anything starts. As the fake reviews come down and real ones build, your average recovers, and because Angi and HomeAdvisor tie how often you're shown to your rating, your lead flow and call volume tend to recover alongside it. We keep watch so a new attack or retaliation post is caught early.
Why Contractor Reputation Is Different
Homeowners buy on trust, and reviews are the proof
You're being let into someone's home
A homeowner choosing a contractor is deciding who to trust inside their house for a large project. That makes reviews carry more weight than for a typical local business, and a fake one-star do more damage.
Competitor and disgruntled-customer attacks are common
Home services is a tight, local, competitive market. Reviews from competitors and from people who never hired you are among the most frequent and most documentable we handle.
Lead-gen platforms tie ranking to rating
On Angi, HomeAdvisor, and Thumbtack, your rating affects how often you're shown and how many leads you get. A rating problem directly throttles your lead flow, not just your image.
One bad job can trigger a pile-on
A single dispute, or a subcontractor's mistake, can produce a cluster of reviews. Handled as a pattern, that wave is far more addressable than fought one review at a time.
Where Your Reputation Lives
What we defend and build on every platform homeowners check
Angi (Angie's List)
The home-services platform many homeowners start with. We document non-customer reviews, competitor postings, and content that violates Angi's guidelines, and we build your profile and post-job review flow so the platform sends you work instead of costing you it.
HomeAdvisor
Reviews that directly affect your lead volume and ranking. We address fake and policy-violating content through the right channel, and as genuine review volume builds, the same rating-to-leads link starts working in your favor.
Thumbtack
The other major lead-gen marketplace where homeowners compare pros, and where your rating and review count shape how often you surface in results. We document fake and non-customer reviews through its channel and build post-job review flow so the rating-to-leads link works for you, not against you.
Nextdoor
Where neighbors ask for and trade contractor recommendations, so a single unfair post travels fast in a tight service area. We address content that violates Nextdoor's guidelines and help you earn genuine recommendations from real customers in the neighborhoods you actually serve.
The reviews that show first for your business name, feed the local pack, and form the review standing Google's Local Services Ads program evaluates for its Screened and Guaranteed badges. We build the formal policy case Google's moderation team acts on, and we set up post-job review requests and a complete Business Profile.
BBB & Yelp
BBB complaints and Yelp reviews from non-customers and competitors, addressed at the source, and your BBB accreditation presented properly where homeowners look for it.
Houzz & project galleries
Where homeowners research finish work before they call. We set up post-job review requests on Houzz and publish before-and-after project photos, the proof of workmanship that closes high-dollar jobs.
The Process
How a contractor engagement runs
- 01
Free, comprehensive audit and assessment
No cost. No commitment.We review your Angi, HomeAdvisor, Thumbtack, Google, Yelp, Nextdoor, BBB, and Houzz profiles and identify which reviews contain documentable policy violations, plus the gaps: thin review volume, inconsistent name-address-phone listings, missing credentials, and no project content. You pay nothing at this stage, and there's no obligation.
- 02
Stop the damage
Documented, not flagged.Non-customer reviews, competitor attacks, and coordinated postings are documented with the timing and origin evidence platforms act on, filed through each platform's official channel, and escalated until resolved, including cleanup of removed content from Google search and AI answers.
- 03
Build what wins jobs
Real customers only.We set up review requests after completed jobs on Google, Angi, Thumbtack, and Houzz (real customers only, no incentives, no gating), encourage homeowners to name the crew lead or technician, keep your name, address, and phone consistent across listings, display your license, insurance, and BBB accreditation properly, and publish before-and-after project content that proves your work.
- 04
Monitor: rating and leads recover
Leads recover.As fake reviews come down and real ones build, your average recovers and your standing on the lead-gen platforms improves. We keep watch so a new attack or retaliation post is caught early.
Free to find out. You only pay after results.
Get a free, honest assessment of what we can actually do, with no upfront cost and no obligation.
Honest Timelines
How long does contractor reputation work take?
A contractor engagement runs on both tracks at once. Removal cases resolve on the timelines below, while post-job review flow and project content show first movement in weeks and compound from there. You get a case-specific estimate in writing before anything is filed.
Profanity, threats, or an obvious non-customer review is among the fastest to remove once documented.
A specific, verifiably false factual claim about a project, filed with proper documentation.
A wave of reviews from a competitor or tied to one dispute, documented as a pattern rather than one at a time.
Once the fake reviews are gone, your rating and platform ranking recover over the following weeks.
Review requests after completed jobs and built-out Google, Angi, and Houzz profiles start showing within weeks, then compound as volume builds.
Before-and-after galleries and properly displayed license, insurance, and BBB credentials build gradually and keep winning jobs long after a removal case closes.
AI Search & LLMs
What ChatGPT & Google AI Overviews say about your business
More people now read an AI answer before they ever click a result. For your business, that answer is the new first impression. If it repeats an old complaint, a false claim, or a competitor's talking point, it shapes the decision before you even know the conversation happened.
The answer is assembled from sources. We change the sources.
ChatGPTGoogle AI Overviews
Gemini
Perplexity
ClaudeAI answers trace back to what ranks
Google says its AI Overviews are grounded in its core Search ranking, and ChatGPT and Perplexity cite what is indexed and authoritative. So what AI says about you is not random, it comes from sources you can actually influence.
We audit what AI says today
We prompt ChatGPT, Gemini, Perplexity, and Google AI Overviews the way real people ask about you, document every answer, and trace each claim back to the source feeding it.
We correct it at the source
We remove or suppress the false and damaging sources, strengthen accurate authoritative content, and reinforce your verified entity data and Knowledge Panel, so as the models re-read the web their answers move with the truth.
We are honest about the limits
No one can edit an AI model's output directly, and we will not pretend otherwise. Change comes from the sources and takes time as models refresh; we monitor each engine and re-check rather than assume one fix holds.
Monitor
We track what AI says about your business, monthly
A recurring prompt panel across ChatGPT, Gemini, Claude, Perplexity, and Google's AI Overviews logs how you are described, what gets cited, and what changed, so a bad answer is caught before it spreads.
AI reputation monitoring →Influence
We change the sources AI draws from
No one can edit an AI's answer directly. We correct, remove, or outrank the sources behind it, structure your own site so models cite it (LLM SEO), and build presence on the third-party surfaces models trust (LLM seeding).
LLM seeding & LLM SEO →Why We're Different
Removal specialist vs. a review-generation tool
| Feature | Review-Generation Tool | Reputation Resolutions |
|---|---|---|
| What they do | Text customers for more reviews to bury the bad one | Remove the fake or defamatory review at the source |
| Competitor / non-customer reviews | Can't remove them | One of the most documentable cases we handle |
| Angi, HomeAdvisor & Thumbtack | Google/Yelp only | The lead-gen platforms that drive your calls |
| Review generation | Text blasts, policy an afterthought | Post-job requests to real customers, no gating, no incentives |
| When you pay | Monthly subscription regardless of outcome | Only after a review is confirmed removed |
| AI-surface cleanup | Not addressed | Google de-indexing + AI-answer cleanup included |
| Experience | Marketing tool, not removal specialists | 13+ years, 5,000+ clients |
Who runs your case
Senior specialists, no junior handoffs
Reputation Resolutions is run and managed by a world-class team of online reputation management experts. Your case is handled by senior, multidisciplinary specialists: removal strategists who know each platform's rulebook, SEO and content experts who rebuild your search results, legal partners for the matters that need them, veteran PR professionals, and AI-search specialists who help you control what LLMs like ChatGPT say about you. There are no junior handoffs and no learning on your case, and every person here treats your name as if it were their own.
Get Started
Find out what's removable, and what to build
A free case review across every platform your business is rated on, with an honest answer on what qualifies for removal and where the build opportunities are.
Free & Confidential
Get a Free Case Review
No commitment. We'll tell you honestly which reviews qualify for removal and where your presence has gaps.
- A free audit to start, no cost and no obligation
- You pay only for results, never a retainer
- 5,000+ clients since 2013 across 40+ countries
- Confidential and senior-led from the first call
Contractor Reputation FAQs
Reputation Management for Contractors, Answered Honestly.
The same straight talk we give every contractor on their free consultation call.
Yes, when it violates the platform's guidelines. The most common winnable grounds for contractors are reviews from people who never hired you, competitor postings, and fabricated factual claims about a project. Genuine negative opinion from a real customer generally can't be removed, and we'll tell you honestly which category yours falls into.
Reviews from someone who was never a customer, including competitors, violate the policies of every major platform. When we can document the non-customer origin, these are among the most winnable cases, and we handle the evidence and submission for you.
That's review extortion, and it's prohibited on major platforms. Don't give in to it. Preserve the messages, texts, emails, voicemails, and send them to us. Documented review extortion is one of the more removable cases we handle.
Yes. BBB complaints often rank prominently for your business name. We address complaints that are fabricated, from non-customers, or that violate BBB's process, alongside the review platforms homeowners check.
It can. On Angi, HomeAdvisor, and Thumbtack your rating affects how often you're shown, and on Google it affects your local-pack ranking, which is also helped by keeping your name, address, and phone consistent across every listing. Removing reviews that are unfairly dragging your average down often improves both your visibility and your call volume.
Yes, the compliant way. We set up review requests that go to real homeowners right after a job wraps, across Google, Angi, Thumbtack, and Houzz, when the finished work is fresh in their mind, and we encourage them to name the crew lead or technician who did the work. Two rules keep it safe: Google prohibits review gating (only asking the customers you know are happy), and the FTC rule bans fake and incentivized reviews. So we never gate, never pay for reviews, and never write them. Steady genuine volume is also your best protection, because the more real reviews you have, the less one unfair review moves your average.
No one can promise those badges, and you should walk away from anyone who does. Google decides who qualifies for Local Services Ads through its own screening: background checks, license and insurance verification, and your review standing. What we build is the foundation Google evaluates: license and insurance credentials presented properly, and steady genuine review volume from completed jobs. And if fake reviews have dragged your rating down, the defend track addresses that directly.
There's no upfront fee. You pay only after a specific review is confirmed removed. Your free case review includes an honest assessment of which of your reviews actually qualify before you commit to anything.
Yes. In 2026, AI Overviews, ChatGPT, and Perplexity increasingly summarize a contractor's review profile when homeowners ask for recommendations, often before they open Angi or Google. Removing the source review is the only way to stop it from being cited in an AI-generated answer about you.
Most platforms resolve properly documented policy cases within 30 days or less. Coordinated attacks and cases involving escalation can take longer. We give you a specific timeline for your situation during the free review.
Still not sure if your situation qualifies?
Get a straight answer from a senior specialist in one call: free, confidential, and you'll know exactly where you stand before you decide anything.
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