Personal Reputation Repair.
Your Name Deserves Better Than Its Worst Search Result

There's no retainer and no upfront fee. You pay only after a specific piece of content is confirmed removed. Pricing depends on the content involved, how many pieces, which platforms, and how complex the removal path is, and you'll see an itemized quote before committing to anything. Suppression projects, where content can't be removed, are scoped separately.

Often, yes. If the case was dismissed, expunged, or never resulted in a conviction, that strengthens the case for removal at the source mugshot site, plus a Google de-indexing request so it stops appearing in search. The free assessment shows what's realistic before you pay anything.

Data-broker sites compile public records into searchable profiles, each with its own opt-out process, and profiles frequently reappear after being removed once. You can file these opt-outs yourself; the reason people hire us is that we handle every site and monitor for reappearance so you don't have to repeat the process every few months.

Removal takes content down at the source and de-indexes it from Google. Suppression is used when content can't be removed (for example, an accurate article that's legally protected): we build and strengthen accurate, authoritative content so it outranks the damaging result and pushes it off page one. We always pursue removal first and only recommend suppression when removal genuinely isn't possible.

It depends on the content. A single data-broker profile can be gone in one to two weeks; a mugshot or dismissed record typically takes two to six weeks; a defamatory article can take 30 to 90 days depending on the publisher. Suppression, displacing something that can't be removed, is a search project that usually shows meaningful movement within a few months.

You can do a lot yourself: filing data-broker opt-outs, reporting clear policy violations, and claiming your own profiles. Professional help earns its cost when content keeps reappearing, when a platform ignores your request, when there's a legal or defamation angle, or when you need suppression, which is a sustained SEO project rather than a single action. The free consultation shows which situation you're in.

Every engagement is handled confidentially from your first phone call. We never disclose that you're a client, discuss your case details, or contact anyone about your situation without your explicit direction.

For accurate content about a real event, the effective strategy is suppression: building strong, accurate, positive content about you that ranks above the older material so it's no longer the first thing people see.

If a post states a provably false fact (as opposed to an opinion) and violates a platform's policy or the law, yes. We document the specific false statements and pursue removal through the platform's policy process. Where a formal legal demand is warranted, that step is taken with an attorney.

We file the DMCA takedown (if you own the image) and each platform's non-consensual imagery request for you. This is one of the more urgent situations we handle, and one of the more removable. Reach out and we'll prioritize it.

Start with what a recruiter, landlord or licensing board will actually see: page one for your name, the Images tab and any AI Overview. Tell us your date on the free consultation and we will tell you which results may qualify for removal, which are worth disputing or opting out of yourself right away, and which will take longer. We put the fastest realistic steps first.

Yes. In 2026, AI answer engines can summarize what is indexed about you, so a damaging result can be repeated as a direct answer to someone asking about you, with no click required. Removing and de-indexing the source content is the most reliable way to stop it from being available for those tools to cite.

It depends which kind you mean. An informal check, where an employer, landlord, or date simply Googles your name, surfaces whatever ranks on page one, plus images and AI Overviews, and that is exactly the layer reputation repair cleans up. A formal background check run by a licensed screening company pulls criminal, court, and credit records from official databases, not your Google results. We clean the informal search layer and pursue removal of mugshot and record pages, including dismissed or expunged cases still online.

Not the way it does in Europe, which is why we use the levers that work here: removal of certain personal information under Google's own policies, DMCA for content you own, defamation requests for false statements of fact, and platform-policy removals.

Sometimes. Google removes predictions that violate its policies (for example, ones that are defamatory, reveal personal information, or are hateful), and they also fade as the underlying search behavior and content that reinforce them change. We assess whether a specific prediction qualifies for removal and work to shift the signals feeding it.

It depends on the article. Articles that are factually false (defamatory), cover a matter that was later resolved or expunged, or contain content that violates a policy can often be addressed at the source or de-indexed, and where removal isn't possible we suppress the article so it drops off page one. The free consultation tells you which category yours falls into.

We don't work on a monthly retainer for removals, which is how many firms price it. You pay only after a specific piece of content is confirmed removed, with an itemized quote up front. Suppression projects, where content can't be removed and we build content to outrank it, are scoped separately, but you're never paying a recurring fee just to keep the lights on.

Content deleted at the source is gone from that site. Two things commonly recur: data-broker profiles, which regenerate from public records and often need periodic re-removal, and suppressed content, which can creep back up if the content outranking it isn't maintained. Ongoing monitoring is a separate scoped engagement, not part of a one-time removal.

Search your name in an incognito/private window (so your own history doesn't skew results), and check the first two to three pages, plus the Images tab and any AI Overview or 'people also ask' box. Also try your name with your city or profession. Write down every result that misrepresents you. That list is exactly what a free consultation with us starts from, and we'll tell you what's removable versus what's better suppressed.