Your Name Deserves Better Than
Its Worst Search Result

There's no retainer and no upfront fee. You pay only after a specific piece of content is confirmed removed. Pricing depends on the content involved, how many pieces, which platforms, and how complex the removal path is, and you'll see an itemized quote before committing to anything. Suppression projects, where content can't be removed, are scoped separately.

Often, yes. If the case was dismissed, expunged, or never resulted in a conviction, that strengthens the case for removal at the source mugshot site, plus a Google de-indexing request so it stops appearing in search. We assess your specific case and tell you honestly what's realistic before you pay anything.

Data-broker sites compile public records into searchable profiles, each with its own opt-out process, and profiles frequently reappear after being removed once. You can file these opt-outs yourself; the reason people hire us is that we handle every site and monitor for reappearance so you don't have to repeat the process every few months.

Removal permanently takes content down at the source and de-indexes it from Google. Suppression is used when content can't be removed (for example, an accurate article that's legally protected): we build and strengthen accurate, authoritative content so it outranks the damaging result and pushes it off page one. We always pursue removal first and only recommend suppression when removal genuinely isn't possible.

It depends on the content. A single data-broker profile can be gone in one to two weeks; a mugshot or dismissed record typically takes two to six weeks; a defamatory article can take 30 to 90 days depending on the publisher. Suppression, displacing something that can't be removed, is a search project that usually shows meaningful movement within a few months. Anyone promising an overnight fix is not being honest.

You can do a lot yourself: filing data-broker opt-outs, reporting clear policy violations, and claiming your own profiles. Professional help earns its cost when content keeps reappearing, when a platform ignores your request, when there's a legal or defamation angle, or when you need suppression, which is a sustained SEO project rather than a single action. We'll tell you honestly which situation you're in.

Every engagement is covered by a non-disclosure agreement from your first phone call. We never disclose that you're a client, discuss your case details, or contact anyone about your situation without your explicit direction.

Factually accurate content about a real event is generally protected, and we won't tell you otherwise to win your business. In those cases the effective strategy is suppression: building strong, accurate, positive content about you that ranks above the older material so it's no longer the first thing people see.

If a post states a provably false fact (as opposed to an opinion) and violates a platform's policy or the law, yes. We document the specific false statements and pursue removal through the platform's policy process and, where warranted, a formal legal demand. Opinions, even harsh ones, are generally protected; verifiably false statements of fact are not.

Non-consensual intimate imagery has fast, enforceable removal paths under the DMCA (if you own the image) and under every major platform's NCII policy, plus applicable law. This is one of the more urgent situations we handle, and one of the more removable. Reach out and we'll prioritize it.

No, the opposite. Removing harmful results improves your search profile: as negative pages come down, the accurate and positive content about you moves up. We coordinate removal and rebuilding so your overall search presence strengthens, not just that the bad items disappear.

Yes. In 2026, AI answer engines summarize whatever is indexed about you, so a damaging result can be repeated as a direct answer to someone asking about you, with no click required. Removing and de-indexing the source content is the only way to stop it from being available for those tools to cite.

It depends which kind you mean. An informal check, where an employer, landlord, or date simply Googles your name, surfaces whatever ranks on page one, plus images and AI Overviews, and that is exactly the layer reputation repair cleans up. A formal, FCRA-regulated background check run by a licensed screening company is different: it pulls criminal, court, and credit records from official databases, not your Google results, and it requires your consent and gives you the right to dispute inaccurate or outdated records. We can clean the informal search layer and pursue removal of mugshot and record pages (including dismissed or expunged cases still online), but we cannot alter official court records or what a licensed agency lawfully reports. We'll tell you honestly which applies to your situation.

Not the way it does in Europe. The EU/UK 'right to be forgotten' (from the GDPR and the 2014 Google Spain ruling) lets people ask Google to delist certain results, but it does not apply to Google.com for people in the US, the First Amendment protects most published, truthful information here. So there's no US law that forces Google to erase results on request. What US law does give you are specific, enforceable levers: removal of certain personal information under Google's own policies, DMCA for content you own, defamation claims for false statements of fact, and platform-policy removals. We work those instead.

Sometimes. Autocomplete predictions are generated from real search patterns, not hand-picked, so they can't simply be edited on request. But Google will remove predictions that violate its policies (for example, ones that are defamatory, reveal personal information, or are hateful), and they also fade as the underlying search behavior and content that reinforce them change. We assess whether a specific prediction qualifies for removal and work to shift the signals feeding it; outcomes vary and we're honest about that up front.

It depends on the article. Legitimate, accurate reporting is generally protected and hard to remove outright, that's the honest answer. But articles that are factually false (defamatory), cover a matter that was later resolved or expunged, or contain content that violates a policy can often be addressed at the source or de-indexed, and where removal isn't possible we suppress the article so it drops off page one. We'll tell you candidly which category yours falls into before you commit.

We don't work on a monthly retainer for removals, which is how most firms (often $500–$2,500+/month) price it. You pay only after a specific piece of content is confirmed removed, with an itemized quote up front. Suppression projects, where content can't be removed and we build content to outrank it, are scoped separately, but you're never paying a recurring fee just to keep the lights on.

Content removed at the source (deleted from the site) is gone for good. Two things can recur: data-broker profiles, which regenerate from public records and often need periodic re-removal (we monitor and re-file), and suppressed content, which can creep back up if the content outranking it isn't maintained. That's why our work includes monitoring, not just a one-time pass, so recurrence is caught and handled.

Search your name in an incognito/private window (so your own history doesn't skew results), and check the first two to three pages, plus the Images tab and any AI Overview or 'people also ask' box. Also try your name with your city or profession. Write down every result that misrepresents you. That list is exactly what a free reputation audit with us starts from, and we'll tell you honestly what's removable versus what's better suppressed.