Crypto PR Agency

It gets a crypto or Web3 company's story in front of customers, partners, journalists, and the assistants and search engines they use: writing and placing announcements and features, placing founders for bylines and commentary, preparing interviews, and handling communications in a crisis. We also protect the reputation around the coverage, because a placement does less if a fake scam alert sits beside it.

It is a guarantee that an approved featured article about your company is published on a named outlet, or on an outlet of the same tier, within the window agreed in writing after you approve final copy. You pay for it only after it is published. Sponsored featured articles are labeled the way each outlet labels partner or sponsored content. We do not guarantee rankings, traffic, syndication to third-party aggregators, reader sentiment, token price, exchange or data-site listings, Wikipedia eligibility, or what an AI assistant says.

We agree the outlets or tiers in writing before work starts, so you know exactly what you are buying. Tiers are crypto-native trade media, financial and business news, household-name national and business media (as disclosed partner or sponsored content), and general news and wire services. Placement on a household-name site is paid, labeled partner or sponsored content. We do not promise an outlet we have not agreed in writing, and we do not list outlets we cannot deliver.

Sponsored featured articles are labeled the way each outlet labels partner or sponsored content, such as sponsored or press release, which is consistent with the FTC's native advertising guidance. A clearly labeled article still works as a credible, searchable, linkable record of your announcement. Hiding that something is paid is what creates risk for you and for the outlet.

Yes. Every article and release we write is built to rank in Google and be cited by AI search, including ChatGPT, Perplexity, Gemini, and Google AI Overviews: entity-clear writing about your company, structured data, sourced facts, and descriptive headlines. We write for people first, because that is what search and AI systems reward. Optimization improves your odds of being found and cited, but it is not a guarantee of any ranking, citation, or traffic number.

Organic and earned coverage is placed on merit: we bring a story to editors, and it runs because it is newsworthy, with the work scoped in writing. A sponsored featured article is a paid placement we write with your approval, published on an outlet agreed in writing, labeled the way that outlet labels partner or sponsored content, and guaranteed within an agreed window. You pay for it only after it is published. Most engagements use both, and we tell you before work starts which is which.

If it is not published within the window agreed in writing after you approve final copy, you owe nothing for that placement, and you can choose a replacement on an outlet of equal or higher tier at no extra charge. Because you pay only after publication, nothing is prepaid for guaranteed featured articles. The terms are in your written scope before work starts.

No. We write about companies, products, founders, and milestones. We do not write buy language, return or price claims, or exchange-listing hype, and we do not broker or pay for influencer or KOL promotion. U.S. securities law requires anyone paid to promote a crypto asset that is a security to disclose the nature, source, and amount of the payment, and we stay well clear of that line.

We work with crypto and Web3 companies of every kind, including projects with a token, as long as the work is lawful where it is directed and you confirm that in writing. We do not write price, return, or investment language, and we do not promote an offering that lacks the registration or authorization it needs. Presales, ICOs, and other offerings are handled only in line with applicable law. The free audit includes a quick check that the engagement is one we can take.

We can support communications for UK and EU-facing companies, but we do not communicate or approve UK financial promotions or EU marketing communications under MiCA. The client confirms in writing that its marketing is lawful in the jurisdictions it targets and uses the approved route. UK rules apply to firms marketing cryptoassets to UK consumers, including overseas firms, and EU rules require marketing communications to be clearly identifiable and not misleading.

Pricing is quoted per featured article or package after your free assessment, because it depends on the outlets, the number of articles, and what protection work you need. You pay for a guaranteed featured article only after it is published, and removal is billed only after it is confirmed. Organic and earned media outreach, monitoring, and crisis work are scoped in writing. We do not publish a price list that would not fit your situation.

PR helps, but it is not the whole answer. Coverage and owned content build what ranks, and removal handles content that qualifies, such as fake scam alerts with no evidence or impersonators. Accurate reporting on a hack or a regulator action cannot be removed. We audit what is there, tell you what is removable, correctable, or has to be outranked, and scope the work accordingly.

A marketing agency focuses on growth: ads, community, and influencer promotion. We focus on trust. That means labeled featured articles, organic and earned media, removal of what is false or impersonating, and monitoring, with compliance built in. We do not run paid promotion or influencer campaigns, and we do not guarantee growth numbers.