Public Relations for Healthcare
Healthcare PR Agencyfor Practices, Clinics and Health Service Businesses
Physician profiles, practice announcements, and a cleaner picture of what patients find when they search and read reviews. We do not ask for, use or publish patient information without the patient's written authorization, and your privacy officer and counsel decide what may be said. Pharmaceutical and biotech companies are outside the scope of this service.
Healthcare PR, Scoped in Writing
Strategy by Anthony Will, Founder & CEO · 13+ years in ORM · 5,000+ clientsRated 5.0 · read 228 client testimonials(opens in a new tab)- No patient information. We do not ask for, use or publish patient information without the patient's written authorization, and your privacy officer and counsel decide what may be said. The one exception is a patient story the patient has authorized in writing, obtained and kept by your practice. Read the FAQ →
- HIPAA limits stay with you. What a practice may publish or say is a question for your privacy officer and counsel. We draft to their limits and never around them. What the sources say →
- Pharma and biotech are out. Pharmaceutical and biotech companies are outside the scope of this service. We also do not write claims about drugs or devices, and we give no clinical advice. Who this is for →
What does a healthcare PR agency do?
The short answer
A healthcare PR agency helps a practice, clinic or health service business be found and described accurately in public: physician profiles, practice announcements, articles and commentary, and the reviews and search results patients see first. Here the work is built around privacy limits. We do not ask for, use or publish patient information without the patient's written authorization, and your privacy officer and counsel decide what may be said. Pharmaceutical and biotech companies are outside the scope of this service.
How we support a practice, clinic or health service business
Our PR services start from a simple split of labor. Your clinicians and leadership know the care you provide and the facts about it, and we handle the writing, the publishing logistics and the cleanup of what patients find when they search. For a practice that usually means physician profiles that are accurate and consistent wherever they appear, practice announcements, articles and commentary drafted for your approval, and a cleanup of reviews and search results that break a platform's rules or the law. Each is scoped in writing before work starts.
HIPAA shapes what a provider can publish or say. The federal regulation on uses and disclosures generally bars a covered entity or business associate from using or disclosing protected health information unless the rules permit or require it (45 CFR 164.502), and a valid authorization is one of the permitted routes. We do not ask for, use or publish patient information without the patient's written authorization, and your privacy officer and counsel decide what may be said. The one exception is a patient story the patient has authorized in writing, obtained and kept by your practice and cleared by your privacy officer and counsel. For what a given post, article, announcement or reply may include, consult your privacy officer and counsel. We are not a law firm and do not give legal advice, and we do not give clinical or medical advice.
Physician profiles and announcements are the core of the work. We write bios and practice descriptions from the credentials, affiliations and services your practice confirms to us, and we do not verify clinical credentials ourselves. Announcements such as a new physician, a new location or a new service follow a standard format, and our press release template shows the parts. We leave out outcome promises, claims that a clinician is the best, and anything about a treatment that your clinical leadership has not signed off on.
Articles and commentary come next. We draft expert commentary and pitches on a health topic for a clinician to review and approve, and we pitch where it fits. Media relations work is scoped in writing and no coverage is promised, so a pitch that does not land is a normal outcome and we tell you plainly when it happens. If you are considering a sponsored featured article, the terms live on our guaranteed featured articles page, and any health claim in an article needs your clinical leadership's approval first. Featured articles are not sold as a ranking tool, and our PR for SEO page explains how coverage relates to search.
Reviews and search results are the other half. Where a review or page breaks a platform's rules or the law, such as a fake review, a review from someone with no connection to the practice, or impersonation, we pursue removal, and removal is 100% results-based: you pay only after it is confirmed. An honest review from a real patient is not ours to remove, and a public reply to one can reveal protected information, so your privacy officer and counsel should approve your reply policy first. Search cleanup and monitoring are scoped in writing and are not results-based.
Pharmaceutical and biotech companies are outside the scope of this service, and we do not write claims about drugs or devices. If your main problem is a pattern of false reviews or a damaging search result, our healthcare reputation management service is built for that. A breaking news story or a wave of coordinated reviews is a separate engagement, covered by our healthcare team under its own scope.
Sources
What the sources say, and what they do not
Sources read 2026-11-14. Summarized in our words, so read the originals.
What the sources say
- The federal regulation on uses and disclosures of protected health information states that a covered entity or business associate may not use or disclose it except as the rules permit or require. Source: 45 CFR 164.502, Cornell Legal Information Institute
- Among the uses and disclosures the same section lists as permitted for a covered entity is one made pursuant to and in compliance with a valid authorization under 45 CFR 164.508. It does not tell a practice how to write one, so that is for your privacy officer and counsel. Source: 45 CFR 164.502, Cornell Legal Information Institute
- The FTC says a material connection between an endorser and an advertiser that a significant minority of consumers would not expect should be disclosed clearly and conspicuously, and that payment or free items given to an endorser usually call for disclosure. It also says an endorsement must reflect the endorser's real experience. Source: FTC, Endorsement Guides: What People Are Asking
- The same FTC page says delegating promotion to an agency does not transfer the advertiser's responsibility for what is said on its behalf, and recommends pre-approving paid posts. Source: FTC, Endorsement Guides: What People Are Asking
What we cannot know before intake
We do not guess at these.
- What your practice may lawfully publish or say in a given situation. That is for your privacy officer and counsel.
- Whether a patient authorization is valid, complete and kept properly. Your practice obtains and keeps it, and your privacy officer and counsel decide.
- Whether a claim about a treatment, a result or your credentials is allowed by your state or licensing board. That is for your clinical leadership and counsel.
- Whether any outlet, journalist or search engine will publish, quote, rank or cite anything. We promise none of that.
- Whether a specific review or page can be removed. That depends on the platform's policy or the law, and we tell you after we review it.
- How long any part of the work will take. We confirm the timeline with you at intake.
We cite only what each source states. This page is not legal advice. For what a practice may do under HIPAA, consult your privacy officer and counsel. Corrections: tell us.
Why Healthcare Is Different
Healthcare PR runs on privacy limits
Trust decides where patients go
People choose a practice or a clinician on trust, and they often read profiles, reviews and search results before they call. Accurate, consistent information is the foundation for that first impression.
Privacy limits what you can publish
A provider cannot answer a critic or tell a patient story the way other businesses can. Even confirming that someone is a patient can be a problem. Your privacy officer and counsel set the limits, and we draft inside them.
Claims about care need clinical sign-off
A statement about a treatment, a result or a credential is a clinical and regulatory question. We write only from what your practice confirms, and your clinical leadership approves it. We give no medical advice.
Endorsements have to be real and disclosed
The FTC says an endorsement must reflect the endorser's real experience and that a material connection readers would not expect should be disclosed clearly and conspicuously. We never invent a testimonial or a result.
Who This Is For
Practices and businesses this page is written for
The writing and cleanup work is similar across settings. The privacy rules, and who approves what, are not.
Physician groups and specialty practices
Accurate profiles for each clinician, announcements for new physicians and services, and commentary drafted for a clinician to approve.
Learn more →Dental practices
Consistent profiles and announcements, and cleanup of listings and reviews that break platform rules, with replies that follow your privacy policy.
Learn more →Clinics and outpatient centers
Location and service announcements, profiles and a clean first page of search results, with a clear approval path for what is published.
Hospital and health system communications teams
Drafting, publishing logistics and cleanup support for a team that already owns messaging and keeps its own privacy and legal review.
Health service and health-tech businesses
Company and leadership profiles and announcements. Claims about clinical performance or a regulated product need your regulatory team's approval, and we do not write them.
What We Do
The visibility surfaces we work on
Physician profiles
Bios and practice descriptions on your site, provider directories and professional networks, made accurate and consistent from what your practice confirms. No superlatives, and no outcome promises.
Practice announcements
Releases and posts for new physicians, locations and services in a standard format and for your approval. Distribution is described in your written scope, and a release is not coverage.
Articles and commentary
Health topic articles and commentary drafted for a clinician to approve. Outreach is scoped in writing and no coverage is promised. Any health claim needs clinical sign-off.
Provider directory and Google reviews
Reviews on Healthgrades, Google and similar sites that break the platform's rules can be pursued. Honest reviews from real patients cannot be removed.
Search results and AI answers
Checking what Google and AI assistants say about the practice and its clinicians, and working on the sources behind a wrong answer. Scoped in writing, with no ranking or citation promised.
Monitoring
Watching for new reviews, articles and republished content, with no patient information needed.
The Process
How a healthcare engagement runs
- 01
Free, confidential assessment
No obligation.We review what patients find today: profiles, directory listings, reviews, search results and AI answers, with no patient information. We tell you what can be removed and what is worth building. We confirm the timeline with you at intake.
- 02
Written scope and privacy ground rules
Scoped in writing.You get a scope that names each item, who approves it and where your privacy officer and counsel review. Removal is the only results-based item.
- 03
Drafts from what you confirm
Your facts.We draft profiles, announcements, articles and commentary from the facts your practice confirms. Nothing refers to an individual patient, and clinical claims go to your clinical leadership.
- 04
Approval and publishing
Your approval.A named person at your practice approves each item, and your privacy officer and counsel review anything that touches patients. Nothing is published in your name without approval.
- 05
Removal, search work and monitoring
Watched.Reviews and pages that break platform rules or the law go to removal with documentation, and we tell you plainly when something does not qualify. We work on the sources behind wrong answers and monitor for new content.
Free to find out. Confidential from the first call.
A free assessment with no obligation. Removal is paid only after it is confirmed. Everything else is scoped in writing first.
Honest Timelines
What affects timing
No honest firm quotes one number for everything, and the biggest variable is your own approval and privacy review. We confirm the timeline for your situation with you at intake, in writing before you commit.
Depends on how many clinicians are covered and how quickly each can confirm credentials and services.
Drafted for approval. When or whether an outlet runs an announcement is the outlet's decision.
Depends on clinical review and your privacy officer and counsel. Pitches are not promised to land.
Depends on the platform or publisher, the documentation and whether an appeal is needed. You pay only after removal is confirmed.
Search and AI answers change slowly and unpredictably, so we scope this work and never promise a position.
Why We're Different
Healthcare PR built around privacy vs generic PR
Patient information
Generic PR Agency
Varies
Reputation Resolutions
None without written authorization, which your practice obtains and keeps
Privacy and legal review
Generic PR Agency
Varies
Reputation Resolutions
Your privacy officer and counsel set the limits. We are not a law firm
Clinical claims
Generic PR Agency
Varies
Reputation Resolutions
Written only from what you confirm and clinical leadership approves. No medical advice
Scope
Generic PR Agency
Varies
Reputation Resolutions
Practices, clinics and health service businesses. Pharma and biotech are out of scope
Coverage promises
Generic PR Agency
Varies
Reputation Resolutions
None. No coverage, pickup, ranking or citation is promised
Billing
Generic PR Agency
Varies
Reputation Resolutions
Removal is paid after it is confirmed. Everything else is scoped in writing first
Who runs your case
Senior specialists, no junior handoffs
Reputation Resolutions is run and managed by a world-class team of online reputation management experts. Your case is handled by senior, multidisciplinary specialists: removal strategists who know each platform's rulebook, SEO and content experts who rebuild your search results, legal partners for the matters that need them, veteran PR professionals, and AI-search specialists who help you control what LLMs like ChatGPT say about you. There are no junior handoffs and no learning on your case, and every person here treats your name as if it were their own.
Get Started
Talk to Us About PR for Your Practice
Call 855-239-5322 or submit the form for a free, confidential assessment; we confirm the timeline with you at intake. Handled confidentially, with no patient information.
Free & Confidential Consultation
What do you need help with?
Tap everything that applies, for you or your business.
Prefer to talk? Call 855-239-5322
Healthcare PR FAQs
Healthcare PR Agency, Answered Honestly.
Straight answers on patient privacy, HIPAA limits, reviews, what is out of scope and what we do not promise.
A healthcare PR agency helps a practice, clinic or health service business be found and described accurately in public: physician profiles, practice announcements, articles and commentary, and the reviews and search results patients see. Here it is done around privacy limits, with your privacy officer and counsel setting what may be said.
No. We do not ask for, use or publish patient information without the patient's written authorization, and your privacy officer and counsel decide what may be said. We work from public material and from facts your practice confirms: your site, profiles, directory listings, reviews, search results and AI answers. Please do not send us patient details or put them in the contact form.
That is a question for your privacy officer and counsel, and we do not answer it for you. The federal regulation on uses and disclosures generally bars a covered entity or business associate from using or disclosing protected health information unless the rules permit or require it (45 CFR 164.502). We draft to the limits your privacy officer and counsel give us. We are not a law firm and do not give legal advice, and we do not give clinical or medical advice.
Only if the patient has authorized it in writing, your practice has obtained and kept that authorization, and your privacy officer and counsel have cleared the use. We do not collect patient stories ourselves, and we never invent a testimonial. The FTC says an endorsement must reflect the endorser's real experience.
No. Pharmaceutical and biotech companies are outside the scope of this service, and we do not write claims about drugs or devices. We work with practices, clinics, hospital and health system communications teams, and health service businesses.
Bios and practice descriptions from the credentials, affiliations and services your practice confirms to us. We do not verify clinical credentials ourselves. We keep the profiles consistent across your site, provider directories and professional networks, and we leave out superlatives and outcome promises.
Yes. A new physician, a new location or a new service can be written in a standard format for your approval. Distribution is described in your written scope, and a release is not coverage, so no pickup is promised.
We cannot promise that, and we do not. We draft commentary and pitches for a clinician to approve and we pitch where it fits, but whether an outlet publishes or quotes anything is its decision. Media relations is scoped in writing with no coverage promised.
Only if it breaks the platform's rules or the law, such as a fake review, a review from someone with no connection to the practice, or impersonation. If it qualifies we pursue removal and you pay only after removal is confirmed. An honest review from a real patient cannot be removed, and we decline engagements aimed at silencing patients.
Be careful. A public reply should not confirm that the reviewer is a patient or mention care, even if the reviewer posted details first. Ask your privacy officer and counsel to approve your reply policy before anyone replies.
No. We do not give clinical or medical advice, and we do not verify clinical claims. A statement about a treatment or a result is written only from what your practice confirms and needs your clinical leadership's approval.
No. Search engines and AI assistants decide for themselves what to show and cite. We check what they say about your practice, work on the sources behind a wrong answer and scope that work in writing, with no position promised.
Removal of content that breaks a platform's rules or the law is 100% results-based: payment is due only after removal is confirmed. Profiles, announcements, articles, commentary, search cleanup and monitoring are scoped in writing before work starts and are not results-based. We do not publish prices, because any number without your scope would be a guess.
We support communications teams that already own messaging and keep their own privacy and legal review. We draft and handle publishing logistics and cleanup. We do not replace your communications, privacy or legal teams.
Yes. Every engagement is handled confidentially from the first call. Please do not include any patient information in the web form.
Call 855-239-5322 or submit the form for a free, confidential assessment; we confirm the timeline with you at intake.
Still not sure if your situation qualifies?
Get a straight answer from a senior specialist in one call: free, confidential, and you'll know exactly where you stand before you decide anything.
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