PR for StartupsFrom Pre-Seed to Series B, Scoped in Writing

PR for startups is the work of making a young company easy to find, understand and trust: launch and funding announcements, a founder profile, expert commentary and a few accurate third-party pages that investors, candidates and customers see when they search. It is stage-based and it never replaces a product that works. We never promise coverage, pickup, links, rankings, traffic or AI citations.

When you have something specific to say and someone who needs to hear it, such as a launch, a funding round, a major hire or a product milestone. Before that, the useful work is a clear company description, an accurate website and founder profile, and consistent directory profiles. Those cost you time, not an agency.

Often not. Many pre-seed and seed teams can handle announcements themselves with a good template and an honest plan. An agency becomes worth considering when you have regular announcements, nobody with the time to run them, or a search or review problem that needs specialist work. We will tell you if you are not there yet.

Write down your audience, your two or three messages and the next announcement. Keep your company description identical everywhere. Then ask each agency what is in scope in writing, who does the work, what you own at the end, whether it promises coverage, and how it separates paid placements from unpaid outreach.

Decide who needs to hear it first, such as investors, customers, candidates and partners, then write a short announcement that states the facts, includes a quote from a founder and gives a contact. Have your attorney review anything about raising money before it goes out. We help draft for your approval. We are not a law firm and do not give legal advice; anything about raising money should be reviewed by your attorney.

No. Coverage is decided by editors and journalists, and anyone who guarantees it is promising something they do not control. We scope outreach in writing and promise no coverage. The one thing we guarantee is a featured article, which is advertising, labeled as such and paid for only after it is published.

A guaranteed featured article is an article published on an outlet named in your written scope, approved by you before it runs, and labeled the way the outlet labels sponsored content. You pay only after it is live. It does not promise rankings, links, traffic or AI citations. The full terms are on our guaranteed featured articles page.

Yes. A paid article is advertising, and readers should be able to tell. We label each one the way the outlet labels sponsored or partner content, and we never describe a paid placement as earned, editorial or organic. The FTC's Endorsement Guides FAQ says a material connection that consumers would not expect should be disclosed clearly and conspicuously.

We do not publish figures, because any number without your scope would be a guess. Work is priced by model: results-based for featured articles, removal, Wikipedia page creation and Knowledge Panel work, and scoped in writing before work starts for everything else. You see the scope and the billing before you commit.

We make no promise. We do not sell featured articles as backlinks or as a way to move rankings, and nobody can guarantee what a search engine or an AI assistant will cite. What an article can do is put an accurate, labeled account of the company on a named outlet.

Only if the company qualifies. Wikipedia requires notability shown by independent sources, and most early-stage companies are not there yet. A Knowledge Panel depends on what Google can verify. We tell you honestly at intake. If you do qualify, Wikipedia page creation and Knowledge Panel work are paid only after the page is published or the panel is live.

Yes. The stages on this page apply to B2B and consumer startups alike. B2B programs are built around the buyer, so we cover them on a separate B2B PR page. The promises are the same: scoped in writing, no coverage promised, and paid-only-after-publication for featured articles.

No. We are not a law firm and do not give legal or securities advice. We draft announcements for your approval, and anything about raising money should be reviewed by your attorney before it goes out.

Reputation Resolutions was founded in 2013 and is run by Anthony Will, Founder and CEO. We are A+ BBB accredited, a Google Partner, an Inc. Best Workplaces honoree, and we have served clients in 40+ countries. Strategy on every engagement is founder-led.

Call 855-239-5322 or submit the form for a free, confidential assessment; we confirm the timeline with you at intake.

Yes. Every engagement is handled confidentially from the first call. Please do not include non-public financial information in the web form.