For Plastic Surgeons, Med Spas, and Aesthetic Practices
Online Reputation Managementfor Plastic Surgeons
Elective cosmetic patients research harder than almost any other buyer, and a handful of reviews can decide who gets the consultation. We remove the fake, competitor-posted, and policy-violating reviews that qualify, keep your profiles accurate, and tell you plainly which unhappy-patient reviews are legitimate and will stay. Nothing we do confirms a patient relationship, and we never write or buy reviews.
Built Around HIPAA







- Removal is billed only on results. Removal of fake or policy-violating reviews carries no upfront fee. Our fee is collected only after the review is confirmed removed. Our process →
- Honest reviews stay up. A real patient's honest account of their experience is not removable, even when it hurts. We tell you which reviews fall in that group before you spend anything. What we handle →
- We never write or buy reviews. RealSelf's own code of conduct bars marketing and reputation management companies from reviewing, and the FTC bans fake reviews. We do not post reviews for a practice, ever. Why cosmetic is different →
What is online reputation management for plastic surgeons?
The short answer
Online reputation management for plastic surgeons is the work of controlling what prospective patients find when they search a surgeon, a practice, or a med spa: removing reviews that break a platform's rules, keeping Google, RealSelf, Healthgrades, and other profiles accurate, and building the factual results that rank for the practice's name. It differs from general reputation work in three ways. Cosmetic patients compare providers across several sites before they ever call, so a review problem on one platform follows you onto the rest. Health privacy law prevents a practice from confirming that a reviewer was a patient or discussing treatment details in a public reply, so a false review often cannot be answered the way a restaurant would answer it. And the main specialty review site, RealSelf, accepts reviews only from genuine patients, lists marketing and reputation management companies among the reviewers it treats as a conflict of interest, and says it does not remove reviews on request, only those that violate its terms. Real removal work therefore depends on documenting how a specific review breaks a specific rule, not on asking for it to come down.
How Reputation Resolutions works with cosmetic practices
We begin with a free assessment of what a prospective patient sees today: your Google reviews and Business Profile, your RealSelf, Healthgrades, Vitals, and Yelp listings, and page one for your name and your practice name. We sort every negative item into three groups: reviews that appear to break a platform's rules and can be reported with evidence, listings that are simply wrong or out of date and can be corrected, and honest patient feedback that has to be outweighed rather than removed.
For the first group, we build each case around what can be documented about the review itself without confirming that the reviewer was ever your patient: an account created the same day, the same wording across several sites, a competing practice's staff behind the post, threats of a bad review unless a refund is paid, or content that is plainly outside the platform's rules. We then report it through the platform's own channel with follow-up. Our fee on this work is collected only after the review is confirmed removed.
For the rest, the work is ongoing and scoped in writing: keeping profiles accurate, building the accurate results that rank for your name, monitoring for new reviews, and helping your front office ask every happy patient for a review in a way the platforms permit. We never write, buy, or post reviews for a practice, and we do not promise a rating or a ranking.
Why Cosmetic Is Different
What makes a cosmetic practice's reputation hard to protect
You cannot answer the way you want to
Health privacy rules mean a practice cannot confirm that a reviewer was a patient, discuss their procedure, or correct clinical details in public. A false claim can sit unanswered, which is why a documented removal case matters more here than for most businesses.
Patients compare across sites
A cosmetic patient commonly checks Google, RealSelf, Healthgrades, and Yelp before booking. A problem on one platform is read alongside the rest, so we look at the whole picture rather than a single listing.
Competitors sometimes post
Aesthetic markets are crowded, and a negative review from someone with a connection to a competing practice is a real pattern. RealSelf's own code of conduct treats a reviewer's personal or professional connection as a conflict, and we document that kind of connection when it exists.
Fake positives create their own risk
Bought or staff-written reviews violate platform rules and, under the FTC's rule on consumer reviews, can expose a practice to penalties. We do not use them, and we will tell you if a vendor is selling them to you.
Search shows more than reviews
Board lookups, old news, forum threads, and outdated listings all appear beside your reviews. Some are accurate and cannot be removed, which is why the accurate results you build and own matter.
What We Handle
Where plastic surgeons and med spas are reviewed
RealSelf
RealSelf accepts reviews only from genuine patients and removes reviews that violate its terms, not on request. We prepare the written dispute around the specific rule a review breaks.
Google reviews and Business Profile
Fake, competitor-posted, and policy-violating Google reviews can be flagged under Google's content policy. We also keep the profile's categories, hours, and details accurate.
Healthgrades, Vitals, and RateMDs
Provider directories rank high for a surgeon's name. We correct wrong listing details and report reviews that break each site's rules.
Yelp
Yelp is active for many med spas and clinics. We report reviews that break its content guidelines and keep the listing accurate.
False and defamatory posts
Forum threads, blog posts, and social posts that state falsehoods about a surgeon or practice can sometimes be removed through the host or de-indexed, where the content qualifies.
Page one for your name
For results that are accurate and cannot be removed, we build the factual, authoritative profiles and content that rank for your name. This is an ongoing program, scoped in writing.
How It Works
How a cosmetic practice engagement works
- 01
Free review and search assessment
Know what qualifies.We map your reviews and page one for your name and practice, and sort each negative item into removable, correctable, or has-to-be-outweighed. No cost and no commitment.
- 02
Build each case without touching privacy
HIPAA first.For each reviewable item we document how it breaks a specific rule using what is public about the review itself. We never ask you to confirm or deny that a reviewer was a patient.
- 03
Report and follow up
Direct submission.We submit through each platform's official channel with the evidence attached, track the outcome, and follow up if it is declined.
- 04
Pay only after removal, then build
Pay after. Not before.Our fee on removal work is collected only after the review is confirmed removed. Profiles, accurate results, and monitoring are ongoing work, scoped in writing with milestones.
Free to find out what qualifies.
A free review of your listings and page one: what can be removed, what can be corrected, and what has to be outweighed. Removal work is billed only after removal is confirmed.
Honest Timelines
Honest timelines
Platforms set their own review times and most do not publish them, so we give you what we know instead of a promised date.
Strongest cases, such as a reviewer with a documented connection to a competitor, are decided on the platform's schedule, which is not published.
RealSelf says it removes reviews that violate its terms and does not remove reviews on request. We give you a realistic expectation for your case.
Depends on the host and whether the content qualifies for removal or de-indexing.
A genuine patient's honest account stays up. The right tools are a careful public reply that reveals nothing, and more real reviews from happy patients.
An ongoing program, scoped in writing. We do not promise a position.
AI Search & LLMs
What ChatGPT & Google AI Overviews say about your practice
More people now read an AI answer before they ever click a result. For your practice, that answer is the new first impression. If it repeats an old complaint, a false claim, or a competitor's talking point, it shapes the decision before you even know the conversation happened.
The answer is assembled from sources. We change the sources.
ChatGPTGoogle AI Overviews
Gemini
Perplexity
ClaudeAI answers trace back to what ranks
Google says its AI Overviews are grounded in its core Search ranking, and ChatGPT and Perplexity cite what is indexed and authoritative. So what AI says about you is not random, it comes from sources you can actually influence.
We audit what AI says today
We prompt ChatGPT, Gemini, Perplexity, and Google AI Overviews the way real people ask about you, document every answer, and trace each claim back to the source feeding it.
We correct it at the source
We remove or suppress the false and damaging sources, strengthen accurate authoritative content, and reinforce your verified entity data and Knowledge Panel, so as the models re-read the web their answers move with the truth.
We are honest about the limits
No one can edit an AI model's output directly, and we will not pretend otherwise. Change comes from the sources and takes time as models refresh; we monitor each engine and re-check rather than assume one fix holds.
Monitor
We track what AI says about your practice, monthly
A recurring prompt panel across ChatGPT, Gemini, Claude, Perplexity, and Google's AI Overviews logs how you are described, what gets cited, and what changed, so a bad answer is caught before it spreads.
AI reputation monitoring →Influence
We change the sources AI draws from
No one can edit an AI's answer directly. We correct, remove, or outrank the sources behind it, structure your own site so models cite it (LLM SEO), and build presence on the third-party surfaces models trust (LLM seeding).
LLM seeding & LLM SEO →Why We're Different
Doing it yourself vs. Reputation Resolutions
| Feature | Handling It Yourself | Reputation Resolutions |
|---|---|---|
| The report | A general complaint that a review is unfair | A documented case tied to the specific rule it breaks |
| Patient privacy | Easy to slip when you try to defend yourself | Built so nothing confirms a patient relationship |
| Knowing your odds | You find out after you try | We assess what each platform removes before you commit |
| Reviews | Vendors may offer to post reviews for you | We never write or buy reviews, which RealSelf and the FTC both prohibit |
| Cost of removal | Free, but often no result | No upfront fee. You pay only after removal is confirmed |
Who runs your case
Senior specialists, no junior handoffs
Reputation Resolutions is run and managed by a world-class team of online reputation management experts. Your case is handled by senior, multidisciplinary specialists: removal strategists who know each platform's rulebook, SEO and content experts who rebuild your search results, legal partners for the matters that need them, veteran PR professionals, and AI-search specialists who help you control what LLMs like ChatGPT say about you. There are no junior handoffs and no learning on your case, and every person here treats your name as if it were their own.
Get Started
Schedule a Free Consultation With Our Reputation Specialists
A free assessment of your reviews and search results: what qualifies for removal, what will stay, and what the work would involve.
Free & Confidential Consultation
What do you need help with?
Tap everything that applies, for you or your business.
Prefer to talk? Call 855-239-5322
Plastic Surgeon Reputation FAQs
Reputation Management for Plastic Surgeons, Answered Honestly.
The same straight talk we give every practice on their free consultation.
It is the work of controlling what prospective patients find when they search your name or practice: removing reviews that break a platform's rules, keeping Google, RealSelf, Healthgrades, and other listings accurate, building the accurate results that rank for your name, and monitoring for new problems. Removal is billed only after it is confirmed. The rest is scoped in writing.
Reviews that break a platform's rules can be, for example a review from someone with a documented competitor connection, a duplicate account, spam, or content outside the platform's guidelines. An honest review from a real patient cannot be removed, even when it is unflattering. We assess each review and tell you which group it is in before you spend anything.
A public reply should never confirm that the reviewer was a patient or mention any treatment details. A safe reply is general, polite, and invites the person to contact the office. Because that limits how well you can correct a false claim, a documented removal case is often the better tool when a review is fake.
RealSelf's code of conduct says it only removes reviews that violate its terms and does not remove reviews on request, and it asks for disputes in writing through its dispute form. We prepare that dispute around the specific rule a review breaks. See our RealSelf review removal page for how that works.
No. RealSelf's code of conduct says it only accepts reviews from genuine patients with no personal connection to the provider and lists marketing and reputation management companies among the reviewers it treats as a conflict of interest. The FTC also bans fake and bought reviews. We help your front office ask real patients for reviews in a way each platform permits, but we do not write or post them.
It happens in crowded aesthetic markets. If we can document a connection between a reviewer and a competing practice, such as shared accounts or reused wording across sites, that is a basis for a report under the platform's conflict-of-interest and authenticity rules. We do not accuse anyone in public. We report through the platform's channel.
Yes. The same approach applies to med spas, dermatologists, cosmetic dentists, and aesthetic clinics, including multi-provider practices. The platforms and the privacy limits are largely the same.
Platforms set their own timing and most do not publish it. RealSelf, for example, does not state a turnaround for disputes. We give you a realistic expectation for your case and keep following up until there is a decision.
The assessment is free. Removal of a review is billed only after it is confirmed removed, and if it stays up you owe nothing for it. Profile building, accurate-results work, and monitoring are ongoing programs, scoped in writing with milestones, and we lay out what is included and what it costs before you decide.
For accurate results that cannot be removed, we build the accurate profiles and content Google ranks for your name. This is white-hat, takes months, and is scoped in writing. We do not promise a position or a date, and we do not use fake content.
Accurate public records, including a medical board action or a court filing, generally cannot be removed. We tell you that up front. What we can do is make sure the surrounding facts are accurate and that your own accurate profiles and context also rank.
Do not negotiate refunds in exchange for a review. Reviews offered or withdrawn in exchange for something of value may violate platform rules and consumer review law. Call us before you respond, and we will tell you how to handle it without creating exposure.
AI assistants and Google's AI Overviews increasingly summarize provider review profiles when someone asks about a surgeon. We audit what they say about you and work on the sources they draw from. No one controls an AI answer directly, and we do not promise one.
Still not sure if your situation qualifies?
Get a straight answer from a senior specialist in one call: free, confidential, and you'll know exactly where you stand before you decide anything.
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