Public Relations Firm · Reputation-First
Public Relations FirmReputation-First PR, Scoped in Writing
Reputation Resolutions is a public relations firm built around reputation: the accurate stories people can find about you, and what Google and AI assistants say when they search. We tell you plainly what we take on, what we refer out, and how the work is scoped.
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Strategy by Anthony Will, Founder & CEO · 13+ years in ORM · 5,000+ clientsRated 5.0 · read 228 client testimonials(opens in a new tab)- Scoped in writing. PR strategy, press releases, outreach and monitoring have named deliverables before work starts. No coverage, pickup, ranking or citation is promised. How it is scoped →
- Paid only after it exists. Guaranteed featured articles are paid only after publication. Removal is paid only after it is confirmed, a Wikipedia page only if it is published, and a Knowledge Panel only if it is live. What we take on →
- What we refer out. We do not book broadcast or television appearances or run publicist-style bookings. We say so at intake instead of stretching to fit. Take on vs refer out →
What is a public relations firm?
The short answer
A public relations firm helps a company or person earn accurate attention through press releases, outreach to editors and reporters, featured articles and expert commentary. Reputation Resolutions is a PR firm that also works on what people find when they search your name, and our PR services range from strategy and press releases to outreach, featured articles and monitoring. Only some of that work is results-based. The rest is scoped in writing.
How our public relations firm works
Most PR firms sell attention: they write the story, pitch it and report what ran. That matters, but a story that earns attention also becomes a search result, and what shows up for your name decides whether the attention helps. We start with what people and AI assistants find about you today, then plan the PR work around it. Where something inaccurate or policy-violating is in the way, removal of content that qualifies is part of the work, and we are paid for removal only after it is confirmed.
What we take on: PR strategy and a written PR plan, press release writing, media outreach to editors and reporters, expert commentary, guaranteed featured articles, thought leadership services for founders and executives, and monitoring of search, news and AI answers. Strategy, releases, outreach and monitoring are scoped in writing. None of that list carries a promise of coverage.
The one guaranteed deliverable in our PR work is a featured article. We write it with your review, it is published on an outlet named in your written scope, and you pay for it only after it is live. It is labeled the way the outlet labels sponsored content, and we never describe it as earned coverage. Guaranteed featured articles do not promise rankings, traffic, citations or reader reaction.
For companies that want PR to support search, our PR for SEO work and our digital PR agency work focus on accurate, citable pages and expert commentary. No PR firm can promise a ranking or that an AI assistant will cite a story, and we do not. Paid placements are not link building: Google's documentation asks that paid links carry a sponsored qualifier, so we do not sell a featured article as a ranking lever.
What we refer out: we do not book broadcast or television appearances, and we do not run publicist-style bookings such as podcast, speaking or awards submissions. If that is what you need, we say so at intake, and a publicist or booking specialist is the better fit. We also make no claim about relationships with named journalists. Outreach is scoped in writing and reported honestly, including the pitches that did not land.
How engagements are scoped: some are a monthly retainer for an ongoing program, some are a fixed project such as a launch, some are per release, and featured articles are billed after publication. Each is written down with named deliverables before work starts, and you choose whether to proceed. We do not publish prices on this page, because a figure without your scope would be a guess.
Where PR meets the rest of our work: a story that is already spreading needs a different response, and our crisis PR page covers how we handle it. To see what a written plan and a release should contain, start with our free press release template and PR plan template. We are not a law firm and do not give legal advice.
Reputation Resolutions was founded in 2013, is A+ BBB accredited and a Google Partner, is an Inc. Best Workplaces honoree, serves clients in 40+ countries and handles every engagement confidentially.
Sources
What the sources say about paid content and disclosure
Sources read on 2026-11-14. Summarized in our words, so read the originals.
What the sources say
- The FTC says a connection between an advertiser and an endorser, such as payment or free products, should be disclosed when a significant minority of consumers would not expect it and it could affect how they judge the endorsement. It says this applies even when the payment is small. Source: FTC, The FTC's Endorsement Guides: What People Are Asking
- On the same page the FTC names ad agencies and PR firms among the parties that could be liable when they help create or spread a deceptive endorsement, and says an advertiser that hands work to an outside firm is still responsible. It also says the Guides are not themselves law, but practices that conflict with them can lead to enforcement under the FTC Act. Source: FTC, The FTC's Endorsement Guides: What People Are Asking
- The PRSA Code of Ethics lists disclosure of information among its provisions, including honest and accurate communication and disclosure of sponsors and financial interests, and it addresses conflicts of interest. The Code applies to PRSA members and PRSA describes it as voluntary with limited enforcement, so we cite it as a professional benchmark, not as a rule that binds every firm. Source: PRSA, PRSA Code of Ethics
- Google's documentation says links that are advertisements or paid placements should be marked with the sponsored value, and that nofollow is still an acceptable way to flag them. Source: Google Search Central, Qualify your outbound links to Google
What no PR firm can promise
Including us.
- Whether an editor runs a pitch or a release, or how a story is framed. Editors decide what runs.
- Whether a story, release or featured article ranks, brings traffic or is cited by an AI assistant.
- How readers, customers or journalists react to an announcement.
- Whether a specific page qualifies for removal, or whether a Wikipedia page or Knowledge Panel is possible. Those depend on the publisher's or platform's own rules.
This is general information about published guidance, not legal advice. Corrections: tell us.
Why Reputation-First
Why a PR firm should look at your search results first
People search before they read the story
Customers, partners, editors and recruiters look you up. What ranks for your name, and what an AI assistant summarizes, is often the first impression.
Coverage becomes a search result
A story that earns attention also becomes something people can find later. Accuracy and consistency across the pages that describe you matter as much as the pitch.
AI assistants repeat what they find
They compose answers from sources they can reach. PR can add accurate, citable sources. We cannot dictate what an assistant says, and no one can promise a citation.
Paid and earned are different things
A featured article we publish is labeled the way the outlet labels sponsored content. Earned coverage is an editor's decision, so no one can guarantee it. We tell you which is which before work starts.
Syndication is not coverage
A newswire sends a release to feeds and partner sites that republish it automatically. That is syndication. We do not describe it as editorial coverage, and we do not promise pickup.
A negative result competes with good news
If an inaccurate or policy-violating page ranks for your name, new coverage competes with it. Removal of what qualifies is paid only after it is confirmed. What does not qualify may be outranked over time, which is never promised.
Who It Is For
Who we plan PR for
Founders and growth-stage companies
A launch, a funding announcement or a founder profile, with the search results for the company name in view from the start.
Established businesses with an announcement
A new service, a milestone, a leadership change or a community initiative, written accurately and checked with you.
Executives and experts building visibility
Bylines, expert commentary and profiles under your own name, approved by you before anything is published.
Professional-service firms
Law, healthcare and other regulated professions can use PR, but your own advertising and privacy rules apply, and your compliance review comes first. We use no patient or client information without written authorization.
Companies with a negative result in the way
Content that qualifies can be removed, and what does not qualify is handled honestly. We tell you which is which before you decide.
Teams that already have a PR agency
We can sit beside your agency or in-house team and take the search, removal and featured-article work off their plate.
What We Take On, What We Refer Out
What we take on, and what we refer out
PR strategy and plan (scoped in writing)
Audiences, messages, channels and how success will be measured, written down before work starts. A plan is not a promise of coverage.
Press release writing and distribution (scoped in writing)
We write the release with you and check every claim, and every quote is approved by the person quoted. If distribution through a newswire fits the announcement, it is named in your written scope. Syndicated copies are not editorial coverage, and no pickup is promised.
Media outreach (scoped in writing)
Pitching editors and reporters with relevant, accurate stories and expert commentary. Editors decide what runs, so no coverage is promised, and we report what was pitched, including what did not land.
Guaranteed featured articles (paid after publication)
An article we write with your review, published on an outlet named in your written scope and labeled the way that outlet labels sponsored content. You pay only after it is live. It is not earned coverage, and it carries no ranking, traffic or citation promise.
Removal of qualifying content (results-based)
Negative articles, defamatory statements and policy-violating posts that qualify under a publisher's or platform's policy or the law. You pay only after removal is confirmed. We do not remove legitimate news reporting.
Wikipedia page and Google Knowledge Panel (results-based)
Paid only if the Wikipedia page is published, or only if the Knowledge Panel is live. Both depend on independent coverage and the platform's rules, and sponsored articles generally do not count toward Wikipedia notability, so we tell you honestly whether you are likely to qualify.
Monitoring and reporting (scoped in writing)
Watching search, news and AI answers for new mentions and republication, with a report of what changed and what did not.
Referred out: broadcast and television booking
We do not book broadcast or television appearances. If that is the goal, a publicist or booking specialist is the right fit, and we tell you so at intake.
Referred out: publicist-style bookings
Podcast, speaking, event and awards bookings are not part of what we do. We will not stretch to fit them, and we make no claim about relationships with named journalists or hosts.
Not part of PR work: legal advice and regulated promotion
We are not a law firm and do not give legal advice. Your counsel remains responsible for legal and regulatory review of anything you publish. Pharmaceutical promotion is not something we take on, and regulated communications need your own compliance approval.
How It Starts
How a PR engagement starts
- 01
You call or submit the form
Start here.Call 855-239-5322 or submit the form for a free PR consultation; we confirm scope and timeline with you in writing before anything starts.
- 02
Intake and search review
Plain questions.We ask about the announcement or goal, the audience, who else is involved (your counsel, in-house team or current agency) and anything that cannot be said publicly. We check what Google and AI assistants say about you today.
- 03
A written scope
Nothing vague.You get the plan in writing: deliverables, who approves what, how each item is billed (retainer, project, per release or after publication) and what is not promised. You decide whether to proceed.
- 04
Create and approve
Your approval.We draft releases, articles and pitches with you. We check every claim, and every quote is approved by the person quoted. Nothing is published in your name without your approval.
- 05
Outreach and publication
Disclosed.We pitch, publish agreed featured articles on the outlets named in your scope, labeled as each outlet labels sponsored content, and run any distribution named in the scope.
- 06
Report
Evidence, not promises.We report what was published, what was pitched and what did not land, and what changed in search and AI answers. Outputs, such as pieces published, are kept separate from outcomes, such as search results and inquiries.
Free consultation. Scoped in writing before you commit.
A free consultation with no obligation. Featured articles are paid only after publication. Everything else is scoped in writing first.
Honest Timelines
How engagements are scoped
We do not publish prices or turnaround promises here. These are the models we use to structure and bill the work, and each one is written down before you commit.
A recurring scope with named deliverables, such as releases, outreach and reporting. Scoped in writing. No coverage is promised.
A defined piece of work, such as a launch plan, a media kit or an executive profile, with its deliverables and approvals listed.
One release written and reviewed with you. Distribution, if used, is named in the scope. No pickup is promised.
Published on an outlet named in your scope and labeled as that outlet labels sponsored content. You pay only after it is live.
Removal is paid only after it is confirmed, a Wikipedia page only if it is published, a Knowledge Panel only if it is live. Content that does not qualify is not removed.
AI Search & LLMs
What ChatGPT & Google AI Overviews say about your firm
More people now read an AI answer before they ever click a result. For your firm, that answer is the new first impression. If it repeats an old complaint, a false claim, or a competitor's talking point, it shapes the decision before you even know the conversation happened.
The answer is assembled from sources. We change the sources.
ChatGPTGoogle AI Overviews
Gemini
Perplexity
ClaudeAI answers trace back to what ranks
Google says its AI Overviews are grounded in its core Search ranking, and ChatGPT and Perplexity cite what is indexed and authoritative. So what AI says about you is not random, it comes from sources you can actually influence.
We audit what AI says today
We prompt ChatGPT, Gemini, Perplexity, and Google AI Overviews the way real people ask about you, document every answer, and trace each claim back to the source feeding it.
We correct it at the source
We remove or suppress the false and damaging sources, strengthen accurate authoritative content, and reinforce your verified entity data and Knowledge Panel, so as the models re-read the web their answers move with the truth.
We are honest about the limits
No one can edit an AI model's output directly, and we will not pretend otherwise. Change comes from the sources and takes time as models refresh; we monitor each engine and re-check rather than assume one fix holds.
Monitor
We track what AI says about your firm, monthly
A recurring prompt panel across ChatGPT, Gemini, Claude, Perplexity, and Google's AI Overviews logs how you are described, what gets cited, and what changed, so a bad answer is caught before it spreads.
AI reputation monitoring →Influence
We change the sources AI draws from
No one can edit an AI's answer directly. We correct, remove, or outrank the sources behind it, structure your own site so models cite it (LLM SEO), and build presence on the third-party surfaces models trust (LLM seeding).
LLM seeding & LLM SEO →Why We're Different
A typical PR firm vs. a PR firm that also works on your search results
Main focus
Typical PR firm
Stories, media relations and messaging
Reputation Resolutions
Those, plus what people and AI assistants find when they search you
Negative search results
Typical PR firm
Often outside the PR scope, or a separate service
Reputation Resolutions
Removal where content qualifies, paid only after removal is confirmed
Guarantees
Typical PR firm
Varies by firm. No one controls what editors run
Reputation Resolutions
No coverage promised. The one guaranteed item is a featured article, paid only after publication
Paid placements
Typical PR firm
Varies by firm
Reputation Resolutions
Labeled the way the outlet labels sponsored content, never called earned coverage
Press releases
Typical PR firm
Often sold as distribution volume
Reputation Resolutions
Written and checked with you. Distribution is named in your scope. Syndication is not coverage
How you pay
Typical PR firm
Varies by firm, commonly retainers or project fees
Reputation Resolutions
Retainer, project, per release or after publication, written down before work starts
What is referred out
Typical PR firm
Varies by firm
Reputation Resolutions
Broadcast and publicist-style bookings, stated plainly at intake
Working with others
Typical PR firm
Can be the whole engagement
Reputation Resolutions
Can sit beside your in-house team or current agency
Who runs your case
Senior specialists, no junior handoffs
Reputation Resolutions is run and managed by a world-class team of online reputation management experts. Your case is handled by senior, multidisciplinary specialists: removal strategists who know each platform's rulebook, SEO and content experts who rebuild your search results, legal partners for the matters that need them, veteran PR professionals, and AI-search specialists who help you control what LLMs like ChatGPT say about you. There are no junior handoffs and no learning on your case, and every person here treats your name as if it were their own.
Get Started
Tell Us What You Want People to Find
Call 855-239-5322 or submit the form for a free PR consultation; we confirm scope and timeline with you in writing before anything starts. Handled confidentially.
Free & Confidential Consultation
What do you need help with?
Tap everything that applies, for you or your business.
Prefer to talk? Call 855-239-5322
Public Relations Firm FAQs
Public Relations Firm, Answered Honestly.
Plain answers, including what we do not do.
A public relations firm helps a company or person earn accurate attention and trust through press releases, outreach to editors and reporters, featured articles, expert commentary and planning. A firm can be large or small, and what it takes on varies. We are a PR firm that also works on what people and AI assistants find when they search your name.
A PR firm plans what to say, to whom and through which channels, writes the material, and pitches it to editors and reporters. Some firms also handle events, media training and measurement. Ours covers strategy, press release writing, media outreach, expert commentary, guaranteed featured articles and monitoring, plus removal of qualifying content. We say plainly which parts we refer out.
In practice the words overlap. Firm and agency usually mean a team that carries out the work. A PR consultant usually means an individual or small practice that advises and may carry out some of it. What matters is the written scope: who does what, how it is billed and what is not promised.
We start with what people and AI assistants find about you today, and we can remove content that qualifies, which most PR firms do not offer. We also separate what is guaranteed from what is not. The one guaranteed deliverable in our PR work is a featured article, paid only after publication. Everything else is scoped in writing.
We take on PR strategy, press release writing, media outreach, expert commentary, guaranteed featured articles, thought leadership, monitoring, and removal of qualifying content. We do not book broadcast or television appearances, and we do not run publicist-style bookings such as podcast, speaking or awards submissions. We also do not give legal advice. We tell you at intake if what you need falls outside what we do.
No. Editors decide what runs, so no one can honestly guarantee coverage, pickup, rankings, traffic or AI citations. What we guarantee is narrower: a featured article published on an outlet named in your written scope, paid only after it is live.
It is an article we write with your review and publish on an outlet named in your written scope. It is labeled the way that outlet labels sponsored or partner content, and we never describe it as earned or editorial coverage. You pay for it only after it is published. The FTC's endorsement guidance is why the label matters.
We write them with you, check every claim, and have every quote approved by the person quoted. If distribution through a newswire suits the announcement, it is named in your written scope. A wire sends a release to feeds and partner sites that republish it automatically. That is syndication, not editorial coverage, and we do not promise pickup.
Work is scoped in writing before it starts, as a monthly retainer, a fixed project, a single release, or, for featured articles, payment after publication. We do not publish prices on this page, because a figure without your scope would be a guess. You see the scope and how each item is billed before you decide.
Results-based: removal of qualifying content, paid only after removal is confirmed; guaranteed featured articles, paid only after publication; a Wikipedia page, paid only if it is published; and a Google Knowledge Panel, paid only if it is live. Not results-based: PR strategy, press releases, media outreach, expert commentary and monitoring. Those are scoped in writing and carry no outcome promises.
It can add accurate, citable pages about you, and that can matter to people searching and to the sources AI assistants draw on. No one can promise a ranking or that an assistant cites a particular story. We record what search and AI answers say, work on the sources, and report what changed.
Yes, with limits. Your own advertising, privacy and compliance rules apply, and your review comes before anything is published. We use no patient or client information without written authorization, and we do not give legal advice. We do not take on pharmaceutical promotion.
We make no claim about relationships with named journalists or outlets. Outreach is scoped in writing, editors decide what runs, and we report what was pitched, including what did not land.
Yes. We can take on the search, removal and featured-article work and leave media relations and messaging with your team or agency, or the reverse. The written scope names who does what.
Our headquarters is at 333 W. Hampden Ave. Suite 1020, Englewood, CO 80110, in the Greater Denver Area. Most clients work with us by phone, video and secure messaging, and we serve clients in 40+ countries. Denver-area clients can arrange a meeting at the office.
Call 855-239-5322 or submit the form for a free PR consultation; we confirm scope and timeline with you in writing before anything starts.
Still not sure if your situation qualifies?
Get a straight answer from a senior specialist in one call: free, confidential, and you'll know exactly where you stand before you decide anything.
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