For Employers & Talent Teams
Employer Branding:Win the Candidates Who Research You First
Candidates read your Glassdoor before they read your job post. We fix the fake and damaging employer-review content dragging you down and build an authentic employer reputation, so you win the people you want.
Lower Cost of Hire
Strategy by Anthony Will, Founder & CEO · 13+ years in ORM · 5,000+ clients- Employer reputation is a hiring cost. Candidates research reviews before applying, and a damaging employer reputation raises your cost and time to hire. Why it matters →
- What we do. Remove fake and policy-violating Glassdoor and employer reviews, then build authentic employer-brand presence. What we do →
- How you pay. Removals are results-based, you pay only after removal. Brand-building is scoped with named deliverables. Get your review →
What is employer branding?
The short answer
Employer branding is the work of shaping how current and prospective employees perceive your company, across Glassdoor, Indeed, and search, so you attract and keep the talent you want. It has two sides: removing fake, defamatory, or policy-violating employer reviews that unfairly damage you, and building an authentic, positive employer reputation. Because most candidates research reviews before applying, and many abandon an application after seeing damaging ones, employer reputation is a direct driver of your cost and quality of hire.
How we help you win talent
The problem: most candidates research your reviews before they apply, and many quietly abandon an application after a few damaging ones, so a distorted Glassdoor or Indeed presence raises both the cost and the difficulty of every hire. The reviews doing the damage are often not even fair: fake posts from people who never worked for you, defamatory false claims, and coordinated post-layoff waves. You rarely see the applicant who read them and never applied, which is why a weak employer reputation drains your pipeline without ever showing up as a line item.
The solution: we start by reading your Glassdoor, Indeed, and search presence the way a candidate would, then separate the reviews that are genuinely removable from the protected ones. Fake reviews, defamatory false claims, and coordinated post-layoff waves violate platform guidelines, so we document and file formal removal cases on those, billed only after a review is confirmed removed, while telling you honestly that reviews from real current or former employees are protected. Once the damaging content is handled we build an authentic reputation the compliant way, articulating your employer value proposition, generating genuine reviews from real employees, correcting your profiles, and creating employee-voice content across your careers presence. We never fabricate or incentivize reviews, because that violates the FTC's rules and platform verification systems catch manufactured activity anyway.
The outcome: the real picture of working at your company becomes the one candidates find, across Glassdoor, Indeed, general search, and increasingly what AI answer engines say about you as an employer. Because most candidates check reviews before applying, fixing a distorted employer reputation often does more for recruiting than raising ad spend does. And because new fake reviews can appear at any time, we monitor your presence over time so they get addressed before they cost you good applicants.
Why Employer Branding Matters
Your employer reputation decides who applies
Candidates research before they apply
Job seekers routinely check Glassdoor and Indeed before applying, and many walk away after a few damaging reviews. Your employer reputation filters your applicant pool before you ever see a resume.
A fake review wave raises your cost of hire
A cluster of one-star reviews, often after a layoff or a single disgruntled departure, can deter strong candidates for months, forcing you to spend more and settle for less on every role.
Employees are your most trusted voice
In Edelman's Trust Barometer, an employer is the most trusted institution at the local level. That trust is an asset when your employer reputation is accurate, and a liability when it's being distorted by fake content.
Retention starts with reputation
A strong, authentic employer brand doesn't just recruit, it reinforces why your current team stays. A reputation problem quietly raises turnover, too.
What We Do
Fix the damage, then build the brand
Glassdoor review removal
Removing fake, non-employee, defamatory, or policy-violating Glassdoor reviews, one of the most common and documentable employer-reputation problems.
Indeed & other platforms
Addressing damaging, policy-violating employer reviews on Indeed and the platforms candidates check alongside Glassdoor.
Employer value proposition (EVP)
Articulating what genuinely makes you worth working for, drawn from your real culture, so the message candidates meet across Glassdoor, your careers content, and search is consistent and true.
Careers presence & recruitment content
Shaping the employer story on your careers page, job posts, and recruiting profiles so the reputation you build shows up at the exact moments a candidate is deciding whether to apply.
Authentic review generation
Building genuine, positive employer presence with accurate profiles, employee-voice content, and compliant practices that generate real reviews from real employees, never fabricated or incentivized ones.
Search & AI presence
Shaping what candidates find when they search '[company] careers' or '[company] reviews', including what AI answer engines say about you as an employer.
The Process
How an employer-branding engagement works
- 01
Free employer-brand review
See what candidates see.We audit your Glassdoor, Indeed, and search presence as a candidate would see it, and identify which reviews are removable and where the brand needs building. You pay nothing at this stage.
- 02
Remove what's fake or policy-violating
Results-based.We document non-employee reviews, defamatory false claims, and coordinated post-layoff waves and file formal removal cases, without confirming or disclosing any employment details we shouldn't.
- 03
Build authentic reputation
Real, not fake.We help you generate genuine employee reviews the compliant way and build accurate employer-brand content, so the real picture of working with you is what candidates find.
- 04
Monitor & maintain
Kept healthy.We monitor your employer reputation over time and address new fake reviews and issues before they deter candidates.
Free to find out. No obligation, no pressure.
Get a free, honest assessment of what we can actually do, with no upfront cost and no obligation.
Honest Timelines
What to expect
No honest firm quotes one number for everything. The timeline depends on the type of work, so these are the real ranges we quote by scenario, and you get a case-specific estimate in writing before you commit to anything.
A non-employee review, profanity, or an obvious fabrication is among the fastest to remove once documented.
A cluster of reviews tied to a single event, documented as a pattern rather than one at a time.
Building a steady flow of genuine employee reviews shifts your average and blunts the impact of any future bad one.
Accurate profiles and employee-voice content reshape how candidates perceive you over the first few months.
Why We're Different
Fix-and-build vs. review-generation software
| Feature | Review-Generation Software | Reputation Resolutions |
|---|---|---|
| Fake / non-employee reviews | Can't remove them | Documented removal at the source |
| Post-layoff attack waves | Not addressed | Handled as a documented pattern |
| Authentic review generation | Automated blasts (a policy risk) | Compliant, genuine employee reviews |
| Search & AI presence | Glassdoor only | The full candidate-facing footprint |
| When you pay for removals | Subscription regardless | Only after a review is confirmed removed |
| Experience | Software vendor | 13+ years, 5,000+ clients |
Who runs your case
Senior specialists, no junior handoffs
Reputation Resolutions is run and managed by a world-class team of online reputation management experts. Your case is handled by senior, multidisciplinary specialists: removal strategists who know each platform's rulebook, SEO and content experts who rebuild your search results, legal partners for the matters that need them, veteran PR professionals, and AI-search specialists who help you control what LLMs like ChatGPT say about you. There are no junior handoffs and no learning on your case, and every person here treats your name as if it were their own.
Get Started
See your employer brand the way candidates do
A free review of your Glassdoor, Indeed, and search presence, with an honest read on what's removable and where to build.
Free & Confidential
Get a Free Employer-Brand Review
No commitment. We'll show you what candidates see and what's fixable.
- A free audit to start, no cost and no obligation
- You pay only for results, never a retainer
- 5,000+ clients since 2013 across 40+ countries
- Confidential and senior-led from the first call
Employer Branding FAQs
Employer Branding, Answered Honestly.
The same straight talk we give every employer on their free review.
Yes, when they violate Glassdoor's guidelines: reviews from people who never worked for you, defamatory false statements of fact, or coordinated postings. Genuine reviews from real former or current employees are protected and won't be removed, and we'll tell you honestly which category yours fall into. See our dedicated Glassdoor review removal page for detail.
Often, yes. A cluster of negative reviews tied to a single event, a layoff, a restructuring, a disgruntled departure, is one of the most documentable patterns we handle. We establish the timing and origin that identify it as a coordinated or conflict-of-interest posting, which most platforms prohibit.
We help you generate authentic reviews from real employees the compliant way, but we never fabricate or incentivize fake reviews. Fake reviews violate platform policies and the FTC's rules, and Glassdoor's review-verification systems catch manufactured activity. The durable fix is removing what's fake and earning what's real.
Directly. Candidates research reviews before applying, and damaging content shrinks and lowers the quality of your applicant pool, which raises your cost per hire and time to fill. Fixing the reputation problem often does more for recruiting than increasing ad spend.
Yes. We map the full candidate-facing footprint, Glassdoor, Indeed, search results, and increasingly what AI answer engines say about you as an employer, and address damaging content across all of them.
Yes, as part of the brand-building side of an engagement. We help articulate an honest employer value proposition drawn from your real culture, then carry that message consistently across your careers content, recruiting profiles, and the reviews candidates read, so what a candidate finds when researching you lines up with what you actually offer.
Most employer-branding agencies do strategy, EVP, and creative, valuable work, but when fake or defamatory reviews are dragging you down, a creative campaign can't take them off Glassdoor or Indeed. We do both: we remove the fake and policy-violating content at the source on a results-based basis, then build the authentic brand on top of a foundation that's actually clean. Removal and brand-building reinforce each other, which is why we run them together.
Closely. Employer reputation is one pillar of corporate reputation, and we frequently run employer-branding work as part of a broader corporate program covering consumer and B2B reviews, executive reputation, and crisis response.
Review removals are results-based, you pay only after a review is confirmed removed. Brand-building work is scoped with named deliverables during your free review. We'll give you a transparent plan before you commit.
Still not sure if your situation qualifies?
Get a straight answer from a senior specialist in one call: free, confidential, and you'll know exactly where you stand before you decide anything.
Related Reading
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Sources & References
