How to Remove Negative, False, and Defamatory Content From The Internet

  The Online Reputation Management Industry is in a constant state of evolution. It is important to note that the content removal strategies outlined in this post may work today, but could be obsolete tomorrow. One change in a specific law (See: Communications Decency Act) or search engine policy could drastically impact an individuals ability to get damaging information removed... Read More

5 Places Where You Need to Monitor Your Online Reputation

People are talking bad about your brand. Yes, they are. If you think you are perfect and everyone sees you in a glowing light, you need to get a grip. Failing to recognize that not everyone likes your brand can be a killer. While some have it worse than others, there is a good chance people have taken to the... Read More

Personal Branding: Why It’s Important, And How To Master It

  Whether you’ve cultivated it for yourself or not, you likely have at least the framework of a brand online. You can make the decision to manage it or choose to let someone else define it for you. Either way, perception of who you are typically starts online. Leveraging your online presence and shoring up your personal brand can have... Read More

Why Your Brand’s Online Reputation Is Critical For Gen Z

Generation Z, the generation after Millennials and whose oldest members are just graduating from university, have grown up alert to a looming climate crisis, two recessions and global strife. Their instant access to information means that businesses can no longer sweep ugly brand information under the rug. With social tools enabling Generation Z to analyze not only the products and... Read More

What You Need To Know About CRFA & Brand Reputation

On December 14, 2016, Obama signed the Consumer Review Fairness Act, or CRFA. Some bitter brands may think of it as protection for those who seek to tarnish their reputation online, but they’re really missing the point. The CRFA makes it illegal to punish those who leave negative reviews, especially if they’re prohibited in a contract. The law was signed... Read More

How To Build A Great Brand Reputation For Your Local Business

Great branding for local businesses is more important - and more complicated - than ever. Brands and businesses are in a constant competition to snap up the space and attention needed to keep themselves relevant and profitable. From social media to online advertising, customers are faced with an excess of brand messaging every day. For small business who have to... Read More

How To: Respond To Negative Reviews

Receiving negative criticism can be especially disheartening for anyone who thought they’d brought their "A" game. Despite best efforts to ensure customer satisfaction, the threat of poor online reviews is a reality of the modern business world. With so many customers looking to online forums for reviews, online feedback can play a big role in the future of a brand.... Read More

How to Leverage Glassdoor for Online Branding in Your Small Business

How can your small business establish a brand on the Internet? It isn’t easy. Creating a brand online is about leveraging available assets to tell the story of your company. One such asset that is consistently underutilized today is a well optimized profile on Glassdoor.com. Employee advocacy makes an enormous difference when it comes to sales, talent acquisition, and online... Read More