Today, people consider online reviews before making most purchasing decisions. The upward trend in online reviews allows Doctors and healthcare professionals to establish trust with patients long before they have the opportunity to meet in person. Because choosing a physician is an important personal choice, the healthcare industry is among the most popular for online reviews. Here are a few... Read More

People are talking bad about your brand. Yes, they are. If you think you are perfect and everyone sees you in a glowing light, you need to get a grip. Failing to recognize that not everyone likes your brand can be a killer. While some have it worse than others, there is a good chance people have taken to the... Read More

  Whether you’ve cultivated it for yourself or not, you likely have at least the framework of a brand online. You can make the decision to manage it or choose to let someone else define it for you. Either way, perception of who you are typically starts online. Leveraging your online presence and shoring up your personal brand can have... Read More

Generation Z, the generation after Millennials and whose oldest members are just graduating from university, have grown up alert to a looming climate crisis, two recessions and global strife. Their instant access to information means that businesses can no longer sweep ugly brand information under the rug. With social tools enabling Generation Z to analyze not only the products and... Read More

On December 14, 2016, Obama signed the Consumer Review Fairness Act, or CRFA. Some bitter brands may think of it as protection for those who seek to tarnish their reputation online, but they’re really missing the point. The CRFA makes it illegal to punish those who leave negative reviews, especially if they’re prohibited in a contract. The law was signed... Read More

For most restaurants it takes years to build a good customer rapport, let alone a loyal base. Unfortunately, food that has patrons running to the bathroom - or being sent to the ER - can do quite a lot of damage to any business’s reputation. In the worst cases, food poisoning incidents can launch viral stories that drive businesses into... Read More

  Everyone wants to boost their search engine ranking, but no one wants to get penalized. For decades, SEOs have pushed the limits of search engine marketing trying to do just that. It has led to advances in Google algorithms which lead to higher rankings for quality sites and manual penalties for those employing black-hat SEO practices. You can read... Read More

Great branding for local businesses is more important - and more complicated - than ever. Brands and businesses are in a constant competition to snap up the space and attention needed to keep themselves relevant and profitable. From social media to online advertising, customers are faced with an excess of brand messaging every day. For small business who have to... Read More