Millions of job seekers rely on Glassdoor for evaluating potential employers before applying for open positions. The platform allows employees both current and former to anonymously leave reviews. From an employer’s perspective, maintaining a positive reputation on Glassdoor is very important for attracting and retaining the best talent. Being present on the platform is also important for businesses since it gives them an opportunity to respond to reviews and play a key role in shaping their reputations. In fact, a recent survey found that 62% of job seekers considered employer responses to reviews to improve their perception of a company.
When it comes to reputation management, many businesses think only about their customers, but your employment brand should never be overlooked either. The average company rating on Glassdoor is 3.4 out of 5. If your business rating is too low, you may find it significantly more difficult to find the suitable employees.
Although the platform has no legal responsibility for what people post, they do have community guidelines and terms of use that set some standards. If a review fails to meet these guidelines, you should flag it for assessment and, with a bit of luck, it will be removed. To flag a review, take the following steps:
- Click the flag icon below the offending review
- Explain why you are flagging the review in under 1,500 characters
- Click send
Once you have flagged a review for assessment, a member of the Glassdoor community will manually review it and make a decision within 48 hours.
It’s important to remember that you can’t simply pick and choose which reviews you want the public to see, and you have no direct control over the content posted on the site. As such, the best way to improve your employment brand is always to respond to reviews constructively and try to remove reviews that break the rules. The modern web promotes transparency, so the only way you can sustainably maintain your reputation is by knowing what others are saying about you and proactively taking steps to drown out the bad stuff.
Here at Reputation Resolutions, we do not underestimate the importance of maintaining a strong employment brand, if you would like to learn more about how we’ve helped companies completely remove Glassdoor reviews and create strong, positive employment brands, call us today at (855)239-5322.