Before the age of Google, recruiters would rely primarily on phone calls to references to vet job applicants. Today, this process is almost obsolete, thanks to the fact that the Internet now offers easy access to a wealth of information about most people. To that end, Google has effectively replaced the résumé by delivering immediate results pulled from social networks... Read More
How Online Reputation Management Can Help Your Career Opportunities
Before the age of Google, recruiters would rely primarily on phone calls to references to vet job applicants. Today, this process is almost obsolete, thanks to the fact that the Internet now offers easy access to a wealth of information about most people. To that end, Google has effectively replaced the résumé by delivering immediate results pulled from social networks... Read More
The success of any business is largely driven by its ability to seek out and retain the best talent. However, that’s not likely to happen if your company’s reputation as an employer is not up to scratch. When it comes to recruitment and human resources, you’ll probably hear the term ‘employer branding’ being bandied around a lot. Whereas a brand... 
The Cost of Ignoring Your Online Reputation Branding and reputation management used to be simple, at least compared to how it is these days. Before the Internet became an inseparable part of everyday life, brands had far more direct control over their reputations. Reviews were restricted to the occasional magazine or newspaper posting or, more often, just word of mouth... 
Warren Buffet once said that it takes 20 years to build a reputation but just minutes to ruin it - this saying especially rings true in today's digital age. The speed at which information spreads online, the vastly increasing number of ways to share it, and negative content’s tendency to rank highly in search results has made the defense of... 
Technology has become an inescapable part of everyday life for most of us, with millennials checking their phones at least 157 times per day. Building a strong online reputation means being consistently present and ready to engage your target audience at exactly the right time. Thanks to mobile technology, it’s now possible to reach out to potential and existing customers... 
Do You Have A Court record Ranking Highly on Google? Privacy protection and reputation management have become major challenges for both individuals and businesses in the digital world. Among the greatest threats to one’s personal or professional reputation are old court records. Previously, anyone who wanted to find public court records would have to physically go to a local office... 
According to Bright Local, almost two-thirds of consumers turn to the search engines to find online reviews. The remainder of those surveyed go straight to a review website instead. Since reviews left on Google My Business appear in the search results and on Google Maps, they are among the most visible of all. The world’s largest search engine also uses... 
Millions of job seekers rely on Glassdoor for evaluating potential employers before applying for open positions. The platform allows employees both current and former to anonymously leave reviews. From an employer’s perspective, maintaining a positive reputation on Glassdoor is very important for attracting and retaining the best talent. Being present on the platform is also important for businesses since it... 
Today, a company’s reputation is largely shaped by social media in the form of user-generated content, such as online reviews. With its enormous reach surpassing 2 billion users, Facebook has become an essential digital marketing resource for businesses of all sizes. Unsurprisingly, ratings and reviews on the world’s favorite social network are among the most visible of all. As such,... 
Many businesses have a love-hate relationship with consumer review platforms like Yelp. On one hand, user-generated content presents a great opportunity to leverage positive feedback and spread the good word about your brand to the masses. On the other, there’s also a fine line between constructive criticism and outright defamation. There are also fake reviews to worry about, with some...