Negative, False, or Defamatory TripAdvisor Reviews Hurting Your Business?
Are you in need of a way to remove bad TripAdvisor Reviews about your property or business? You are not alone; TripAdvisor serves over 200 million reviews to more than 315 million site visitors each month. TripAdvisor reviews have earned their position as a trusted source of information for anyone searching for information about hotels, property and restaurants. Reviews on TripAdvisor are theoretically all true, first hand experiences, but with an average of 16 new reviews per minute, verification is not feasible. TripAdvisor’s Fraud Detection page states the following: “It would be impractical for us to fact check the details of reviews.” This is understandable, but it unfortunately creates a window of opportunity for disgruntled employees, unethical competitors, and unreasonable customers to damage a business’s reputation by airing false grievances online. This is typically the type of event that causes a business owner to start researching how to remove TripAdvisor reviews.
How to Remove Fraudulent TripAdvisor Reviews
Compared to other review and complaint sites, TripAdvisor takes a hard stance on fraudulent reviews and clearly defines their review guidelines. Indeed, TripAdvisor asserts that, “Any attempt to mislead, influence or impersonate a traveler is considered fraudulent and will be subject to penalty.” So how do you remove TripAdvisor reviews that meet this criteria?
The first step to remove TripAdvisor Reviews is to report the specific review through a registered TripAdvisor account. This is done by clicking the “Your Business” link in the upper right hand corner of the page and navigating to the “Manage Your Reviews” page. Under the subheading entitled “Concerned About a Review,” the account owner should click “See our guidelines and submit your comments.” From there, completely fill out the form with specific details about how the review in question violates TripAdvisor’s guidelines and provide situational evidence leading to the conclusion that the review may be fraudulent.
Remove Negative TripAdvisor Reviews from Search Results
TripAdvisor generally does not post reviews directly in search engine results, opting instead for:
“See ## unbiased reviews of Business, rated # of 5 on
TripAdvisor and ranked # of ## industry in location.”
However, if a reviewer has taken to TripAdvisor to post multiple negative reviews about your company, the star rating and overall score that do appear in search engine results can be negatively affected. In order to remove TripAdvisor Review pages, or any other negative content from search engine results, Google recommends “proactively publishing useful, positive information.”
Finally, the most effective long term strategy to deal with negative reviews on any site is to generate a consistent inflow of positive reviews from happy customers. Reputation Resolutions has helped hundreds of business owners develop strategies to target and outreach to customers who are willing to leave positive reviews about their experience with your business. To learn more about how to remove TripAdvisor reviews as well as strategies you can use to leverage review sites to win customers and shine online, call (855)239-5322 or fill out the form below and one of our brand managers will be in touch with you shortly.