Peter James MacCracken
Crisis Communications Expert
Peter James MacCracken founded Strategic Communications in 1999 after a 15-year career in corporate and agency communications roles. He is a highly respected strategist and public relations professional who has worked with a wide variety of clients in the private, public, and nonprofit sectors.
He has helped manage crisis communications during CEO transitions and numerous sensitive and legal situations. Clients who have benefited from his expertise include healthcare systems, public agencies, corporations, educational institutions, business associations, and major nonprofits, among others.
He knows that a crisis can cripple an organization or showcase its values and character. Effective communication is often the make-or-break factor.
It takes 20 years to build a reputation and five minutes to ruin it. (Warren Buffett)
About Reputation Resolutions
The most trusted name in online reputation management, since 2013.
Founded in 2013, Reputation Resolutions is one of the very few online reputation management firms to hold an A+ rating from the Better Business Bureau. In an industry crowded with firms that overpromise and underdeliver, that rating is earned through consistent results, not marketing claims.
Following an in-depth analysis of over 40 reputation firms, Business.com ranked Reputation Resolutions #1 globally for helping companies affected by negative online content and reviews. It is the kind of recognition that only comes from doing the work well, year after year.
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