For Real Estate Agents, Brokers, and Lenders
Remove Zillow Reviews
Pay Only After Removal
A fraudulent or malicious review on your Zillow profile can cost you listings and clients. Zillow is candid about its limits: it says it cannot verify whether a compliant review is true, and that removal is narrow. We tell you honestly which of your reviews fall inside what Zillow actually removes, build the case, and report it. You pay only after a review is confirmed removed.
Pay Only After Removal
Strategy by Anthony Will, Founder & CEO · 13+ years in ORM · 5,000+ clients- Zillow's removal is narrow. Zillow says it cannot know whether a compliant review is true, and that for a review that is merely false or misleading and passed moderation, the recourse is a clarification comment. Removal covers fraud, spam, and policy violations. How Zillow works →
- Fraud and spam can be reported. Zillow says a review that is fraudulent, meaning no interaction occurred, or spam must be reported to its Consumer Care team. That is the clearest route to removal. What qualifies →
- You pay only on results. No retainer and no upfront fee. Our fee is collected only after the review is confirmed removed. Our process →
What is Zillow review removal?
The short answer
Zillow review removal is the process of getting a review taken off your agent or lender profile because it breaks Zillow's Real Estate Professional Rating and Review Policy. The policy says reviews may not be false or misleading, unrelated to a true interaction with the agent, in foul or inappropriate language, personal attacks, lacking specificity about the interaction, or spam, and that Zillow may withhold submissions where there are potential conflicts of interest, such as reviews from family members or from employees of the same company. It also says Zillow moderates to the best of its ability but cannot verify whether the content of an otherwise compliant review is true. For a review that is false or misleading but passed moderation, the only recourse Zillow describes is a clarification comment. For a review that is fraudulent, meaning no interaction related to your services occurred, or spam, it says to report the post to Consumer Care. For lender reviews, Zillow says reviews are removed only if they violate its guidelines and that removal is rare.
How Reputation Resolutions handles Zillow reviews
Our team has handled Zillow review removal requests for real estate professionals, so we start from how Zillow really behaves. A Zillow review follows an agent through every search that agent's name appears in, and a handful of reviews can decide whether a seller returns a call. But Zillow's own policy is unusually direct: it states it does not have a duty to verify the accuracy of review content, and that agents agree not to bring claims against Zillow about reviews.
That means the case has to fit what Zillow actually removes. We read each review against the policy and look for the grounds it lists: no true interaction with the agent, content that is spam, foul or personal-attack language, a review that reads as written by a family member or by someone at your brokerage, signs of an invalid or disposable email address, or an unusual burst of submissions. Where a ground exists, we build the evidence from your transaction and communication records and report it through Zillow's Consumer Care channel for agents, or its flag process for lenders.
We are direct about the limits. A review that is untrue but passed moderation is, by Zillow's own description, answered with a clarification comment, and we will say so rather than promise removal. Our fee is collected only after Zillow confirms the removal, and we only take cases where a real ground exists.
How Zillow Works
What Zillow says about its own reviews
The policy lists what reviews may not be
Zillow's review policy says reviews may not be false or misleading, unrelated to a true interaction with the agent, in foul language, personal attacks, lacking specificity, or spam. Submissions that do not comply are not posted.
Zillow cannot verify truth
Zillow says it moderates to the best of its ability but, like other platforms that host customer reviews, cannot know whether the content of an otherwise compliant review is true and accurate, and that it has no duty to verify it.
A clarification comment is the stated recourse
For a review that is false or misleading and has passed moderation, Zillow says the only recourse on its agent reviews platform is a clarification comment below the review explaining what you believe happened.
Fraud and spam go to Consumer Care
Zillow says that if you believe a review is fraudulent, meaning no interaction related to your services occurred, or spam, you must report it to Consumer Care. This is the route we use for qualifying reviews.
Conflicts of interest can be withheld
Zillow says it may withhold submissions where there is suspicious activity or a potential conflict, such as reviews from family members, from employees of the same company, from disposable email addresses, from users with unusually many submissions, or from reviewers offered compensation.
What Qualifies
The review types Zillow can remove
No true interaction
A review where no interaction related to your real estate services occurred is, in Zillow's words, fraudulent. We document that there is no transaction, inquiry, or communication that matches the reviewer.
Spam and suspicious activity
Zillow lists spam, invalid or disposable email addresses, unusually many submissions by one user, and an unusually high number of reviews for one professional as grounds to withhold.
Foul language and personal attacks
Reviews that use foul or inappropriate language, or contain personal attacks or offensive comments, are outside Zillow's policy.
Family members and same-company reviews
Reviews from family members or from employees of the same company as the agent, even if the employee was a real client, can be withheld under the policy's conflict-of-interest rules.
Lender reviews that violate the guidelines
For mortgage lenders, Zillow says reviews are removed only if they violate its guidelines and that removal is rare, so the flag needs detailed comments. We prepare those.
How It Works
How we remove a Zillow review
- 01
Free review assessment
Know what qualifies.We read every negative review on your profile and tell you honestly which fall inside what Zillow removes and which will stay. No cost. No commitment.
- 02
Build the case
Not a general complaint.We match each qualifying review to the exact part of the policy it breaks and assemble the proof from your transaction and communication records.
- 03
Report and follow up
Direct submission.We submit through Zillow's Consumer Care channel, or the lender flag process, with the evidence attached, track the outcome, and follow up if it is declined.
- 04
You pay only after removal
Pay after. Not before.Our fee is collected only after Zillow confirms the review is removed. If it stays up, you owe nothing for it.
Free to find out what qualifies.
Get a free, honest assessment of what we can actually do, with no upfront cost and no obligation.
Honest Timelines
Honest timelines
Zillow does not publish a turnaround for removal requests, so these are what Zillow says plus what we can promise about our own process.
Zillow's review policy states no turnaround. Anyone promising a date is guessing.
Zillow calls this fraudulent and says to report it to Consumer Care, so a well-documented request has a clear basis.
Zillow says the only recourse for a false or misleading review that passed moderation is a clarification comment.
A real client's honest account stays up. A professional response is the right tool.
AI Search & LLMs
What ChatGPT & Google AI Overviews say about you
More people now read an AI answer before they ever click a result. For you, that answer is the new first impression. If it repeats an old complaint, a false claim, or a competitor's talking point, it shapes the decision before you even know the conversation happened.
The answer is assembled from sources. We change the sources.
ChatGPTGoogle AI Overviews
Gemini
Perplexity
ClaudeAI answers trace back to what ranks
Google says its AI Overviews are grounded in its core Search ranking, and ChatGPT and Perplexity cite what is indexed and authoritative. So what AI says about you is not random, it comes from sources you can actually influence.
We audit what AI says today
We prompt ChatGPT, Gemini, Perplexity, and Google AI Overviews the way real people ask about you, document every answer, and trace each claim back to the source feeding it.
We correct it at the source
We remove or suppress the false and damaging sources, strengthen accurate authoritative content, and reinforce your verified entity data and Knowledge Panel, so as the models re-read the web their answers move with the truth.
We are honest about the limits
No one can edit an AI model's output directly, and we will not pretend otherwise. Change comes from the sources and takes time as models refresh; we monitor each engine and re-check rather than assume one fix holds.
Monitor
We track what AI says about you, monthly
A recurring prompt panel across ChatGPT, Gemini, Claude, Perplexity, and Google's AI Overviews logs how you are described, what gets cited, and what changed, so a bad answer is caught before it spreads.
AI reputation monitoring →Influence
We change the sources AI draws from
No one can edit an AI's answer directly. We correct, remove, or outrank the sources behind it, structure your own site so models cite it (LLM SEO), and build presence on the third-party surfaces models trust (LLM seeding).
LLM seeding & LLM SEO →Why We're Different
Doing it yourself vs. Reputation Resolutions
| Feature | Reporting It Yourself | Reputation Resolutions |
|---|---|---|
| The report | A general complaint that a review is unfair | A documented case tied to the part of the policy it breaks |
| Knowing your odds | You find out after you try | We assess what Zillow actually removes before you commit |
| If it is declined | Case closed | Followed up with added documentation |
| Cost | Free, but often no result | No upfront fee. You pay only after removal is confirmed |
| Honesty | No one tells you if a review is a long shot | We tell you up front, including when a clarification comment is the only recourse |
Who runs your case
Senior specialists, no junior handoffs
Reputation Resolutions is run and managed by a world-class team of online reputation management experts. Your case is handled by senior, multidisciplinary specialists: removal strategists who know each platform's rulebook, SEO and content experts who rebuild your search results, legal partners for the matters that need them, veteran PR professionals, and AI-search specialists who help you control what LLMs like ChatGPT say about you. There are no junior handoffs and no learning on your case, and every person here treats your name as if it were their own.
Get Started
Schedule a Free Consultation With Our Review Removal Specialists
A free review of your Zillow profile: which reviews fall inside what Zillow removes, which will stay, and what a removal would involve.
Free & Confidential Consultation
What do you need help with?
Tap everything that applies, for you or your business.
Prefer to talk? Call 855-239-5322
Zillow Review FAQs
Zillow Review Removal, Answered Honestly.
The same straight talk we give every real estate professional on their free consultation.
Sometimes. Zillow's review policy says non-compliant reviews are not posted, and that it may withhold reviews where there is suspicious activity or a conflict of interest. It also says that if a review is fraudulent, meaning no interaction occurred, or spam, you must report it to Consumer Care. Removal of a review that is only false or misleading is not offered: Zillow's stated recourse is a clarification comment.
No. An agent cannot delete a review. Zillow says that if you do not wish to receive reviews, you must delete your Agent Profile, and that you can post a clarification comment under a review. Removal of a specific review requires Zillow to act on a report.
Zillow says it cannot know whether the content of an otherwise compliant review is true, and that for a false or misleading review that passed its moderation, the only recourse is a clarification comment below the review. A false review can still qualify for removal if it also fits another ground, such as no true interaction, spam, or a personal attack.
Zillow says a review that is fraudulent, meaning no interaction related to your real estate services occurred with the reviewer, or spam, should be reported to Consumer Care. We prepare that report with evidence that no matching interaction exists.
Zillow says it may withhold reviews from family members and from employees of the same company as the reviewee, even if the employee was an actual client. We document the relationship and report it.
Zillow says lenders can flag a review they believe does not meet its guidelines, and that reviews are removed only if they violate the guidelines. It also says removal is rare and asks for detailed comments with the flag. We prepare those comments.
Zillow's review policy does not state a turnaround. We give you a realistic expectation for your case and keep following up until there is a decision.
Yes. Zillow says the recourse for a false or misleading review is a clarification comment, and you can respond publicly to reviews. A calm, factual response helps future clients and works alongside a removal case.
Zillow's policy says that by creating an Agent Profile you agree not to bring claims or complaints against Zillow related to any customer review, its posting, or its review moderation. That is why a documented report is the practical route.
Reviews appear on your profile wherever your name does, and a few can affect whether a seller or buyer contacts you. Removing a review that should not have been posted gives your profile a fair rating.
The assessment is free and there is no upfront fee. Our fee is collected only after a review is confirmed removed, and if it is not removed you owe nothing for it. We give you a transparent quote on the consultation.
AI assistants and Google's AI Overviews increasingly summarize agent review profiles when people ask for an agent. Removing a review that breaks the policy removes it as a source for those answers too.
Still not sure if your situation qualifies?
Get a straight answer from a senior specialist in one call: free, confidential, and you'll know exactly where you stand before you decide anything.
