Personal Crisis Managementfor Individuals and Public Figures

Who this page is for. This page is for individuals whose personal name, not a company's, is at the center of a sudden story: executives, founders, public figures, athletes, professionals and private people whose lives became public overnight. Reputation Resolutions is a crisis management firm that handles the reputation and communications side: what is being said about you, where it can be found, what search engines and AI assistants repeat, and what you say in response. We work alongside your counsel, your agent or publicist and your family office if you have one. We are not a law firm and do not give legal advice; statements with legal exposure should be reviewed by your counsel.

What a personal crisis looks like. It can be a news article, a viral post, a leaked message or image, an allegation, a lawsuit that becomes public, an old record that resurfaces, a fake account or a deepfake. Some of these are false, some are true and some are in between. We do not decide what happened, and we are not a judge of the facts. What we will not do is work to silence legitimate reporting or a victim's account, and we decline engagements aimed at doing that. Within that line, there is real work to do: a measured statement, removal of what is unlawful or against platform rules, and a clean, accurate record in search.

The statement. Silence and a bad statement can both make a PR crisis worse, and whether to speak at all is a decision to make with your counsel first. If you decide to respond, we draft an initial statement, a short public note, and answers to the questions you expect, in your voice and for your approval. Statements with legal exposure, especially anything touching an allegation, a settlement or a pending case, should be reviewed by your counsel before anything is published. Nothing goes out without your sign-off. Our crisis communications work for organizations follows the same approach.

Removal of content that qualifies. Some content about a person can be removed, and some cannot. Google's own page on removing information from Search lists categories it treats as qualifying: contact details, government ID numbers, bank and card numbers, images of a signature or ID, private records such as medical records, confidential logins and doxxing content. Content that violates a platform's rules or the law may also be removed by the platform or publisher. This is the only part of our work that is 100 percent results-based: you pay only after removal is confirmed. What does not qualify: accurate news reporting, a victim's account, truthful reviews, court and government records, and posts that follow the platform's rules, however painful.

What removal does and does not do. Google says it can only remove things from Google Search results; it does not take content off the website that hosts it, so the content may still be reachable through links, social media or other search engines. It also reviews only the URLs you submit and considers public interest, so it may not remove newsworthy content. That is why removal at the source, where it qualifies, comes first, and why suppression is scoped as a separate piece of work.

Suppression and AI answers. For what cannot be removed, we scope suppression in writing: building accurate, authoritative pages so the record about you is complete and balanced. For what AI assistants say about you, we scope AI-answer correction, which works on the sources the answers draw from. Neither is guaranteed and neither is billed as results-based. No one can promise a position in search or a particular AI answer, so we measure and report what changed and what did not. Fake accounts, impersonation and synthetic media such as deepfakes are pursued through the platforms' reporting processes where they qualify.

Discretion. Engagements are handled confidentially. At intake you tell us who should be involved, for example your counsel, agent, family office or employer's communications team, and we work with the people you name. We do not decide who gets told, and we do not post about your matter anywhere. This is a business confidentiality commitment, not legal privilege, and nothing we do is covered by attorney-client privilege.

Who we work with. Executives and founders often need the personal and company response to agree, so our executive reputation management page covers that side, and our pages for celebrities and public figures cover entertainers and athletes. This page is the one for a sudden event. For the steady work of repairing a name over months, see personal reputation repair, and for how recovery usually unfolds, see our guide on how to recover from a PR crisis.

How we charge and how to start. Removal is 100 percent results-based, with payment due only after removal is confirmed. Statement drafting, suppression, AI-answer correction and monitoring are scoped in writing before work starts, and only if you choose them. We do not publish prices, because a number without your situation would be a guess. We have done reputation work since 2013, are A+ BBB accredited and a Google Partner, are an Inc. Best Workplaces honoree and have clients in 40+ countries. If you are in personal crisis and need support, call or text 988. To talk to us, call 855-239-5322 or submit the form for a free, confidential assessment; we confirm the timeline with you at intake.