Corporate Crisis Managementfor Companies and Brands

Who this page is for. This page is for company leaders, communications and marketing teams, general counsel's offices and founders whose business or brand is facing a sudden reputation event. Reputation Resolutions is a crisis management firm for the reputation and communications side of that event: what is being said about you, where it can be found, what search engines and AI assistants repeat, and what your company says in response. We work alongside your counsel, your internal communications team and any PR agency you already use, not in place of them. We are not a law firm and do not give legal advice; statements with legal exposure should be reviewed by your counsel.

What counts as a corporate crisis. A corporate reputation crisis, or brand crisis, is a moment when a company's name becomes the story. It can start inside the business, as a product or service failure, a leadership or employee issue or a data incident, or outside it, as viral backlash, a coordinated review attack or press coverage. The common thread is that customers, employees, partners, press and sometimes investors are reading about you at the same time and drawing conclusions from whatever they can find. Business crisis management, in the sense we mean it here, covers what is said and where it can be found. It does not cover running the operational response, restoring systems or deciding legal strategy, which stay with your leadership, your counsel and the specialists they choose. The steady, ongoing work of monitoring and improving how a company appears sits in our corporate reputation management program, and this page covers the sudden event.

Statements and your first public position. We draft holding statements, customer and employee notes and question-and-answer sheets for your spokespeople, in your voice and for your approval. Good crisis communications say what is known, what is not yet known and what the company is doing about it, without admitting or denying anything your counsel has not cleared. If you do not yet have a crisis communications plan or a written crisis management plan, a plan on paper is worth having before the next event, and we can build one with you. Nothing is published until you approve it.

Content: removal, suppression and AI answers. Where something said about your company violates a platform's policy or the law, we pursue its removal through the platform's or publisher's own process. That is the only part of our work that is 100 percent results-based: you pay only after removal is confirmed. What does not qualify: accurate news reporting, truthful customer reviews, court and government records, and posts that follow the platform's rules, however unflattering. For content that cannot be removed, we scope suppression in writing, and for what AI assistants say about the company we scope AI-answer correction that works on the sources the answers draw from. Neither is guaranteed, and neither is billed as results-based.

Review attacks. A coordinated wave of one-star reviews, or reviews that are not from real customers, is a review attack. We document the pattern and use each platform's reporting process where the reviews break the platform's rules. The FTC's Consumer Reviews and Testimonials Rule, effective October 21, 2024, prohibits fake or false consumer reviews and prohibits using intimidation or unfounded legal threats to get a reviewer to change or remove a review. So we never write or buy reviews for a client and never threaten a reviewer. Truthful negative reviews from real customers generally stay up, and the answer to those is a good public reply and fixing the problem.

Press coverage and leadership issues. We do not remove accurate reporting and we do not pressure reporters. Where an article contains a factual error, a correction request to the publication is the legitimate route, and where content is false, damaging and defamatory, removal may apply, with your counsel deciding on any legal action. When the issue is attached to a named executive or founder, the company's response and the individual's response need to agree, and our CEO reputation management work and executive reputation management cover the personal side. For employee issues we work from facts your HR and legal teams have cleared.

Data incidents: communications only. If your company has had a data incident, we can help you plan and draft what you tell customers, employees and the press. We do not do forensics, containment or breach-notification legal analysis, and we refer clients to incident-response specialists and privacy counsel for that. The FTC's data breach guide for businesses says to consider hiring independent forensic investigators, to consult legal counsel and to follow state notification law, which varies, and it says communications should avoid misleading statements and give people details that help them protect themselves. Our role starts where those decisions have been made.

M and A and investor-facing exposure. A pending deal, a funding round or an investor update can make negative content more costly, because counterparties search for you. We provide communications support only: how the company is described in search and AI answers, what accurate material is public and what qualifying content could be removed. We do not advise on deal terms, disclosure obligations or securities law, and anything addressed to investors should be reviewed by your counsel before it is sent.

How we charge and how to start. Engagements are handled confidentially. Removal is 100 percent results-based, with payment due only after removal is confirmed. Statement drafting, suppression, AI-answer correction and monitoring are scoped in writing before work starts, and only if you choose them. We do not publish prices, because a number without your situation would be a guess. We have done reputation work since 2013, are A+ BBB accredited and a Google Partner, are an Inc. Best Workplaces honoree and have clients in 40+ countries. Call 855-239-5322 or submit the form for a free, confidential assessment; we confirm the timeline with you at intake.